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HOW CHEAP LIKES COST MORE THAN YOU THINK!
Companies are addicted to LIKES
“How many likes did we get last week?”
“How many followers do we have?”
(Click this to see our infographic!)
Not only that but…
“Likes that are attracted through promotions, incentives and competitions can
negatively affect your brand’s organic reach on Facebook.“
(Click this to see our infographic!)
So what matters on Social Media?
Conversation
(Click this to see our infographic!)
What about likes and shares?
Ok:
Likes
Shares
Conversation
(Click this to see our infographic!)
Conversation doesn’t just mean comments
Engagement is a TWO WAY street
Don’t forget to acknowledge & reply
Reply to every comment?
No! Play smart.
Reply for maximum visibility.
Example
When you ask your community a question:
Make sure you know the answer!
(And share it with them)
How does organic reach work?
“I have 10,000 fans, so how come my reach is only 800?”
(Click this to see our infographic!)
The optimistic take:
(Click this to see our infographic!)
This decreases when you post too much
Comments & shares are most important
according to Facebook
Average post lives for 3.5 hrs
(Click this to see our infographic!)
Cheap likes = Expensive Reach
“I can just pay more to increase my reach.”
Relationships remove decision-making
Making decisions is often hard
Personal recommendation is the strongest influence on purchasing decisions
Seeing friends who have already chosen a product or brand makes it easier
Especially important in areas of specialist knowledge e.g. tech
Brute forcing reach via PAID options work...
BUT!
Paid reach reduces viral reach by up to 80%!
Cheap likes = Expensive Reach
Thank you!
twitter: @EzyInsightsfacebook.com/ezyinsights
www.ezyinsights.com
Generating page likes that are valuableis HARD.
And shouldn’t be your primary focus,
BUT…
Thank you!
twitter: @EzyInsightsfacebook.com/ezyinsights
www.ezyinsights.com
We can help there too!
http://blog.ezyinsights.com/2014/03/26/valuable-facebook-page-likes/
http://www.slideshare.net/EzyInsights/how-to-get-facebook-page-likes-the-right-way
Thank you!
twitter: @EzyInsightsfacebook.com/ezyinsights
www.ezyinsights.com
Thank you!
twitter: @EzyInsightsfacebook.com/ezyinsights
www.ezyinsights.com
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