We use guerrilla testing because it’s cheap, simple and effective
@lily_dart
Quick start guide to guerrilla testing
“the art of pouncing on lone people in cafes and public spaces, [then] quickly filming them whilst they use a website for a couple of minutes”
@lily_dart
@MartinBelam
Quick start guide to guerrilla testing
@lily_dart
Quick start guide to guerrilla testing
Your introduction and explanation
Each 10-15 min session includes:
@lily_dart
Quick start guide to guerrilla testing
Gaining permission and written consent
Your introduction and explanation
Each 10-15 min session includes:
@lily_dart
Quick start guide to guerrilla testing
Gaining permission and written consent
Questions about your participant
Your introduction and explanation
Each 10-15 min session includes:
@lily_dart
Quick start guide to guerrilla testing
Gaining permission and written consent
Questions about your participant
Your introduction and explanation
Each 10-15 min session includes:
2 or 3 tasks for the participant
@lily_dart
Quick start guide to guerrilla testing
Evaluating usability
Can they understand your key messages?
Can they navigate the site?
@lily_dart
Quick start guide to guerrilla testing
Can they understand your key messages?
Can they complete user journeys?
Can they navigate the site?
Evaluating usability
@lily_dart
Quick start guide to guerrilla testing
Help to push back on poor usability decisions
Making feedback fairer
@lily_dart
Quick start guide to guerrilla testing
Feedback about design decisions less personal
Help to push back on poor usability decisions
Making feedback fairer
@lily_dart
Quick start guide to guerrilla testing
Feedback about design decisions less personal
Measure websites against real metrics
Help to push back on poor usability decisions
Making feedback fairer
@lily_dart
Quick start guide to guerrilla testing
Preparing a session
Where will you find your audience?
Venue
@lily_dart
Quick start guide to guerrilla testing
Preparing a session
Can they stop for 10 minutes?
Where will you find your audience?
Venue
@lily_dart
Quick start guide to guerrilla testing
Can they stop for 10 minutes?
Will you have internet access?
Where will you find your audience?
Venue
Preparing a session
@lily_dart
Quick start guide to guerrilla testing
Preparing a session
What time of day is best?
Environment
@lily_dart
Quick start guide to guerrilla testing
Preparing a session
Will people be distracted?
What time of day is best?
Environment
@lily_dart
Quick start guide to guerrilla testing
Will people be distracted?
Will they be alone, or with family or friends?
What time of day is best?
Environment
Preparing a session
@lily_dart
Quick start guide to guerrilla testing
Preparing a session
Which devices does your audience use?
Devices
@lily_dart
Quick start guide to guerrilla testing
Can you record from that device?
Which devices does your audience use?
Devices
Preparing a session
@lily_dart
Quick start guide to guerrilla testing
The script
Why are you there?
Who are you?
Practised introduction
@lily_dart
Quick start guide to guerrilla testing
The script
Why are you there?
What do you want from them?
Who are you?
Practised introduction
@lily_dart
Quick start guide to guerrilla testing
The script
Hi, do you have a minute?
My name is Lily and I work for a web agency. I’m here asking people to take a look at a website and let me know what they think, and recording the answers. In return for your time, we’ll buy you a coffee or slice of cake to say thank you.
Do you have 10 minutes to spend with me?
Example introduction
@lily_dart
Quick start guide to guerrilla testing
The script
Hi, do you have a minute?
My name is Lily and I work for a web agency. I’m here asking people to take a look at a website and let me know what they think, and recording the answers. In return for your time, we’ll buy you a coffee or slice of cake to say thank you.
Do you have 10 minutes to spend with me?
Example introduction
@lily_dart
Quick start guide to guerrilla testing
The script
Hi, do you have a minute?
My name is Lily and I work for a web agency. I’m here asking people to take a look at a website and let me know what they think, and recording the answers. In return for your time, we’ll buy you a coffee or slice of cake to say thank you.
Do you have 10 minutes to spend with me?
Example introduction
@lily_dart
Quick start guide to guerrilla testing
The script
Hi, do you have a minute?
My name is Lily and I work for a web agency. I’m here asking people to take a look at a website and let me know what they think, and recording the answers. In return for your time, we’ll buy you a coffee or slice of cake to say thank you.
Do you have 10 minutes to spend with me?
Example introduction
@lily_dart
Quick start guide to guerrilla testing
The script
Hi, do you have a minute?
My name is Lily and I work for a web agency. I’m here asking people to take a look at a website and let me know what they think, and recording the answers. In return for your time, we’ll buy you a coffee or slice of cake to say thank you.
Do you have 10 minutes to spend with me?
Example introduction
@lily_dart
Quick start guide to guerrilla testing
The script
Hi, do you have a minute?
My name is Lily and I work for a web agency. I’m here asking people to take a look at a website and let me know what they think, and recording the answers. In return for your time, we’ll buy you a coffee or slice of cake to say thank you.
Do you have 10 minutes to spend with me?
Example introduction
@lily_dart
Quick start guide to guerrilla testing
The script
Hi, do you have a minute?
My name is Lily and I work for a web agency. I’m here asking people to take a look at a website and let me know what they think, and recording the answers. In return for your time, we’ll buy you a coffee or slice of cake to say thank you.
Do you have 10 minutes to spend with me?
Example introduction
@lily_dart
Quick start guide to guerrilla testing
The script
Contextual questions
Are they part of your target audience?
@lily_dart
Quick start guide to guerrilla testing
The script
“What is your residential status?”
“Do you live with anyone?”
“Where do you live?”
“Are you employed?”
Example questions
@lily_dart
Quick start guide to guerrilla testing
The script
Contextual questions
Which audience segment are they part of?
Are they part of your target audience?
@lily_dart
Quick start guide to guerrilla testing
The script
Contextual questions
Which audience segment are they part of?
Are they aware of the product or service?
Are they part of your target audience?
@lily_dart
Quick start guide to guerrilla testing
The script
You have just moved to Holloway Road in North London and want to get your hair cut.
You’ve had bad experiences with hairdressers before and want to be sure the salon has a good reputation. Which salon would you go to, and why?
Example scenario
@lily_dart
Quick start guide to guerrilla testing
The script
Scenarios
Which user need are you testing?
@lily_dart
Quick start guide to guerrilla testing
The script
Scenarios
What might create that need?
Which user need are you testing?
@lily_dart
Quick start guide to guerrilla testing
The script
What might create that need?
When has a user fulfilled that need?
Which user need are you testing?
Scenarios
@lily_dart
is easy for participants to relate to
A good scenario
Anatomy of a scenarioQuick start guide to guerrilla testing
You have just moved to Holloway Road in North London and want to get your hair cut.
You’ve had bad experiences with hairdressers before and want to be sure the salon has a good reputation. Which salon would you go to, and why?
@lily_dart
Quick start guide to guerrilla testing
Example scenario
Anatomy of a scenario
@lily_dart
A good scenario
describes a problem for participants to solve
Anatomy of a scenarioQuick start guide to guerrilla testing
You have just moved to Holloway Road in North London and want to get your hair cut.
You’ve had bad experiences with hairdressers before and want to be sure the salon has a good reputation. Which salon would you go to, and why?
@lily_dart
Quick start guide to guerrilla testing
Example scenario
Anatomy of a scenario
@lily_dart
A good scenario
has a realistic level of detail
Anatomy of a scenarioQuick start guide to guerrilla testing
You have just moved to Holloway Road in North London and want to get your hair cut.
You’ve had bad experiences with hairdressers before and want to be sure the salon has a good reputation. Which salon would you go to, and why?
@lily_dart
Quick start guide to guerrilla testing
Example scenario
Anatomy of a scenario
@lily_dart
A good scenario
doesn’t hint to the participant how to achieve the goal
Anatomy of a scenarioQuick start guide to guerrilla testing
You have just moved to Holloway Road in North London and want to get your hair cut.
You’ve had bad experiences with hairdressers before and want to be sure the salon has a good reputation. Which salon would you go to, and why?
@lily_dart
Quick start guide to guerrilla testing
Example scenario
Anatomy of a scenario
@lily_dart
Quick start guide to guerrilla testing
Running a session
You’re testing the site, not them
Making participants comfortable
@lily_dart
Quick start guide to guerrilla testing
Running a session
Set clear expectations about what will happen
You’re testing the site, not them
Making participants comfortable
@lily_dart
Quick start guide to guerrilla testing
Running a session
Set clear expectations about what will happen
Check-in with them regularly
You’re testing the site, not them
Making participants comfortable
@lily_dart
Quick start guide to guerrilla testing
Running a session
Set clear expectations about what will happen
Check-in with them regularly
You’re testing the site, not them
Making participants comfortable
Let them know they can stop at any time
@lily_dart
Quick start guide to guerrilla testing
Running a session
Before a scenario
ask participants to describe their thoughts
@lily_dart
Quick start guide to guerrilla testing
Running a session
“Is this what you expected to see?”
“What would you do next?”
“What are you thinking at the moment?”
Open prompts
@lily_dart
Quick start guide to guerrilla testing
During a scenario
let participants identify success
Running a session
@lily_dart
Quick start guide to guerrilla testing
After a scenario
get participants to tell you what they’d do next
Running a session
@lily_dart
Quick start guide to guerrilla testing
Pick a location where your audience is
In conclusion
@lily_dart
Quick start guide to guerrilla testing
Focus your session on scenario based tasks
Pick a location where your audience is
In conclusion
@lily_dart
Quick start guide to guerrilla testing
Focus your session on scenario based tasks
Let participants decide success
Pick a location where your audience is
In conclusion
@lily_dart
Quick start guide to guerrilla testing
Focus your session on scenario based tasks
Let participants decide success
Pick a location where your audience is
In conclusion
Understand what they’d do next
@lily_dart
Quick start guide to guerrilla testing
Stop designing against client opinions
Push back on bad decisions
Gives us the power to:
@lily_dart
Quick start guide to guerrilla testing
Stop designing against client opinions
Measure against real metrics
Push back on bad decisions
Gives us the power to:
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