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Looking Towards the Future:The Personal Brand Era Cometh
Ed SchipulSchipul - The Web Marketing Companywww.schipul.com
Wednesday, October 14, 2009
Let’s talk about...
• Where are we coming from?
• A ‘Renaissance Generation’
• The Personal Brand Era
Wednesday, October 14, 2009
Notice anything different lately?
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Societal altering shifts in a matter of years
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Some current challenges
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So, who can you trust?
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Politicians?
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Uber-corporations?
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The Media?
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It’s time for a change
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YOU tell YOUR storyWednesday, October 14, 2009
YOU grow YOUR brandWednesday, October 14, 2009
The Brand called YOU
“Personal Branding is the process whereby people and their careers
are marked as brands.”
Wednesday, October 14, 2009
“Big companies understand the importance of brands.
Today, in the Age of the Individual, you have to be your own brand.”
Tom Peters - Fast Company 8/2007
http://www.fastcompany.com/magazine/10/brandyou.html
Wednesday, October 14, 2009
Job hunting through Personal Branding
“I think it’s important to maintain my personal brand, separate from the company. Especially since I worked so hard over the past year to build it —
it would be a shame to let it go.”Rachel Levy (@bostonmarketer)
http://blogs.wsj.com/laidoff/2009/08/04/landing-a-marketing-job-after-building-a-personal-brand/Wednesday, October 14, 2009
The Rise of a Renaissance Period
Wednesday, October 14, 2009
RenGen: Renaissance Generation
The good news: We are on the brink of a Renaissance.
The bad news: Many still see America as a cultural wasteland defined by reality television and fast food.
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RenGen Desires
• Desire to express ideas aesthetically
• Renewed interest in learning
• Interest in enlightenment
• Taking a stand on issues
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Social Media cultivates the RenGen spirit
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Welcome to the Personal Brand Era
Wednesday, October 14, 2009
The Personal Brand Era
1. Story2. Creation3. Curation*4. Distribution5. Monitoring6. TOS*
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1) StoryYour brand story
told over timeIn different placesbrought together
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2) Creationare you an artist?
patrons and collectorscontrol of your creations?
CVs instead of Resumes
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3) Curation*put your best self forward
be selective with sites + brandstime plays a role in selection
stay in control
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4) Distributionget the word out
break through the clutteryour 15 minutes where you want it
control your reach + associations
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5) Monitoringmonitor the buzz
evaluate your messageevaluate how others perceive you
“sympathy”“intention”
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6) Terms of Service (TOS)*automated methods of content and brand associationrevoke rights similar to hollywood “morality clauses”
your personal brand contractsexpression of licenses
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(once more)
The Personal Brand Era
1. Story2. Creation3. Curation*4. Distribution5. Monitoring6. TOS*
Wednesday, October 14, 2009
Personal Brand vs. Reputation
www.thebloggess.com
Jenny
Photo thanks to ChookooloonksWednesday, October 14, 2009
Take a deep breath...
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Personal Brands are good for business
23 on Twitter14,380 followers
25 on Facebook650 visits
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A tangible Win-Winwww.dstagg.com www.schipul.com
3,400 page views / 6 months from employee site referrals
$1 / click PPC advertising
$6000 / year FREE online advertising
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Businesses can help Personal BrandsWednesday, October 14, 2009
You are YOUR brand.
Take the Power back.
Wednesday, October 14, 2009
Welcome to the Personal Brand Era
Wednesday, October 14, 2009
Wednesday, October 14, 2009
Ed Schipul // CEO Schipul - The Web Marketing Company
[email protected] (281) 497.6567, ext. 519
Personal Brand page: www.schipul.com/eschipulBlog: www.eschipul.com
Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul
Wednesday, October 14, 2009
Thanks to some great CC photographers!Slide 1 + 35:www.flickr.com/photos/dg_pics/2509259255
Slide 2:www.flickr.com/photos/luc_viatour/1264349089
Slide 3:www.flickr.com/photos/paulgi/280789933
Slide 5:http://www.flickr.com/photos/14838182@N00/3237164755/http://www.flickr.com/photos/29231008@N05/3093344045/http://www.flickr.com/photos/11051496@N00/3404860452/http://www.flickr.com/photos/25062009@N05/3403580377/http://www.flickr.com/photos/35703177@N00/845940422/ http://www.flickr.com/photos/20158323@N04/3411247206/
Slide 7:http://www.flickr.com/photos/whitehouse/3953033169/
Slide 8:www.flickr.com/photos/scobleizer/2264764769
Wednesday, October 14, 2009
Slide 12:www.flickr.com/photos/eole/3215868087/
Slide 13:www.flickr.com/photos/paulgi/280789933
Slide 16:www.flickr.com/photos/urnes/448552660
Slide 18:www.flickr.com/photos/70011449@N00/3038241257/
Slide 20:www.flickr.com/photos/graphistolage/3922258687
Slide 21:www.flickr.com/photos/graphistolage/3976049155
Slide 22:www.flickr.com/photos/graphistolage/3125013467
Slide 23:www.flickr.com/photos/graphistolage/3423570601
Slide 24:www.flickr.com/photos/graphistolage/3684170712/
Thanks to some great CC photographers!
Wednesday, October 14, 2009
Thanks to some great CC photographers!
Slide 33:www.flickr.com/photos/66995057@N00/3913262398/ www.flickr.com/photos/34606192@N00/288022773/ www.flickr.com/photos/41174852@N00/3530816978/ www.flickr.com/photos/88448902@N00/448512720/
Slide 36:www.flickr.com/photos/coreburn/487357814
Wednesday, October 14, 2009
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