Defeat the status quo: how to run the perfect digital project
Does this sound like you?
So what happens next?• You’ve convinced the company it’s time
for a redesign. • You’ve got the budget. • Maybe you’ve even selected a tech
platform? • You’ve convinced them to try agile. • You’ve set the scope and deadline. • You’ve assembled a great team (internal
or external). • Everything is looking good.
6-months later…• You’re behind schedule. • It’s more expensive than anticipated. • You’re getting heat from above. • Scope is growing. • Quality is slipping. • Team moral is low. • When you finally launch, it’s not the
success everybody anticipated.
Nightmare!!!
Don’t worry, we’ve all been there.
So what the f**k happened?
Doing it is the difficult bit.
So let’s jump back to the start.• You’ve convinced the company it’s time
for a redesign. • You’ve got the budget. • Maybe you’ve even selected a tech
platform? • You’ve convinced them to try agile. • You’ve set the scope and deadline. • You’ve assembled a great team (internal
or external). • Everything is looking good. Already too late!
is the definition of insanity.
Doing the same thingover and over againand expecting different results
defining the problemIf I had one hour to save the world
and five minutes finding the solution.
I would spend fi$y-five minutes
Problem: We over-soldthe project from theoutset.
Problem: Humans are terrible at estimating future outcomes.
Solution: Become product ratherthan project centric.
Problem: We estimated at thepoint in the project when weknew the least.
Problem: We didn’t have theright people estimating.
Solution: A good scoping phase
Problem: Technology is surprisingly opinionated.
Problem: Selecting your technology platform too early can paint youinto a corner.
Solution: Design from theoutside in.
Problem: Agile isn’t a cure-all.
Solution: Try being agile (with a lowercase “a”)
Problem: Scope creep.
Solution: A kick-ass product manager with real authority.
Problem: Organisational silos.
Solution: Product teams andcross functional pairing.
Problem: A talented butinexperienced team.
Solution: Get external help(and perspective).
Problem: You select an agencybased on a pitch.
Solution: Try working with the agency first
Design is a culture problem
It’s very difficultfor one person
to changea whole culture
Thanks for your time.
Any questions?
Learn more about our story at clearleft.com/timeline
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