A presentation by
Crafting the Perfect Personality for Your Brand
ideal profile
+blue eyes
+great smile
+owns two dogs
+conscious of environment
+takes public transportation
+loves food
We create a story for their profile
wake up at 7 a.m.
take the dog out
makes a bowl of cereal
changes into
business suit
takes L line to work
and so on…
The point is…
As a brand, we do the same thing.
We create a persona for our target audience
We need to know the people we want to attract
exact target audience persona
+loves the smell of oranges
+lives in suburbs near a park
+owns pets that shed
+scared of dirt
+drives a Nissan Rogue-esque car
+hates a dirty house+
+stay-at-home mother
+always busy running errands
+has only 10-15 minutes to clean
Target Audience +Customers’ daily routine
+How your brand will beintertwined
What’s their persona?These are necessary topics that need to be discovered to discover your ideal persona
+ Demographic Information
+ Job/Level of Seniority
+ Daily Tasks
+ Challenges
+ Values
+ Source of Information
You need to make sure you can commit and be serious about your new relationship
+ Ins and Outs
+ Secrets
+ Then achieve a meaningful relationship
The only real way of knowing a persona is to know its..
Build your brand to greatness and elevate it above and beyond its
competition!
:We elevate meaningful brands so that they
can elevate the lives of those they serve.
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