Download - The One Persona

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Page 1: The One Persona

A presentation by

Crafting the Perfect Personality for Your Brand

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We all have that

ideal partner

tall

dark

handsome

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Which can take a lifetime to find

this person

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And during our search we create a

persona

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partner we want to attract

We create a profile for that

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ideal profile

+blue eyes

+great smile

+owns two dogs

+conscious of environment

+takes public transportation

+loves food

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We create a story for their profile

wake up at 7 a.m.

take the dog out

makes a bowl of cereal

changes into

business suit

takes L line to work

and so on…

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The point is…

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As a brand, we do the same thing.

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We create a persona for our target audience

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We need to know the people we want to attract

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exact target audience persona

+loves the smell of oranges

+lives in suburbs near a park

+owns pets that shed

+scared of dirt

+drives a Nissan Rogue-esque car

+hates a dirty house+

+stay-at-home mother

+always busy running errands

+has only 10-15 minutes to clean

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Target Audience +Customers’ daily routine

+How your brand will beintertwined

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You’re going to spend the rest of your brand’s life

with its persona

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What’s their persona?These are necessary topics that need to be discovered to discover your ideal persona

+ Demographic Information

+ Job/Level of Seniority

+ Daily Tasks

+ Challenges

+ Values

+ Source of Information

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You need to make sure you can commit and be serious about your new relationship

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+ Ins and Outs

+ Secrets

+ Then achieve a meaningful relationship

The only real way of knowing a persona is to know its..

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Build your brand to greatness and elevate it above and beyond its

competition!

:We elevate meaningful brands so that they

can elevate the lives of those they serve.