Petr Duvidovic
Channel, Cisco Austria
The New Digital Era
Introducing Cisco- A Desire to Connect
Revenue FY15: $49.2B
4% growth Y-Y
Total Cash:$50+B
R&D Investments:
$6.3B13.4% of Revenue
ProductRevenue:$37.9B
ServicesRevenue:$11.4B
19 %Others
35 %R&D20 %
Services
26 %Sales
70k+ co-workers380+ offices
“ The future is here…it’s just not evenly distributed” William Gibson
2005 2013
Digital Shift- Papal Elections
VS
Source: Cisco & IMD Global Center for Digital Business Transformation
Pace of Change
Point-of-SalePrint
AdvertisingCarHotel
Bookstore Taxi Music
Speed of Innovation
0
60
iPhone 1 in 2007; Mobile app economy
$100B in 2015; 10M developers
15B 50B 500B connected-
40% traffic M2M
Hyper-Connectivity
Lowered Costof Innovation
$5M in 2000 $5K in 2015
Increased Volume of Innovation
$50B venture funding
Market Disruptors
ignore proactive
4/10Companies will be displaced by
digital disruption in the next 5 years
45% 25%Source: Cisco & IMD Global Center for Digital Business Transformation 7© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
What industries will self-driving cars disrupt?
Media / Entertainment
Energy
Retail
Public Transportation
Parking Garages
Insurance / Financing
Airlines
Automotive/Manufacturing
HealthcareHotels
Taxis
One disruption can redefine many industries
Auto repairs / Auto parts
Real Estate
Law Enforcement
Education
Source: Cisco & IMD Global Center for Digital Business Transformation
IoT Unlocks Digital Business Value
Transform Existing
BusinessEnable New
Business Where is the value
Source - McKinsey: The Internet of Things: Mapping The Value Beyond The Hype
50 Billion smart devices by 2020 will
connect the unconnected
IT and OT convergence,
hyperconnectivity across
organizations
<1% of data currently used,
more can be used for optimization
and prediction
Interoperability across siloed
systems required to capture 40%
of IOT value
IoT Needs a Holistic Approach
From: Fragmented & Complex
1010100
01 01
10 11
0101110
Applications
Cloud
Verity of
devicesSecurity
Rugged
Reliability
Data
AnalyticsData
Privacy
To: Integrated IoT System
Extreme
Edge
Proprietary Disjointed Custom
Cisco IoT Architecture: Secure IT & OT Convergence
Application Enablement
IoT Connectivity
Fog Computing Management & Automation
Security
Defense
City
UtilityManufacturing
Oil and Gas
Service Provider
Transportation
Public Safety
Analytics
EcosystemVertical solutions Applications
Emerson BombardierRockwell
Automation
SK GroupHoneywell GE
OSI soft Bitstew Systems Itron
SAPDavraNetworks Alstom
Lilee Systems
This fragmented approach is inefficient,
has limited effectiveness, and is not economical
Cities Have Traditionally Addressed These Issues in Silos
Traffic Management
Pollution/Environment
Waste Management
City LightingPublic SafetyParking
Optimization
IoE Digital Platform
Analyze VisualizeCollect
EdgeEdge Edge
Traffic
Mgt.
Public
Transport
Parking
Smart
Meters
Street
Lighting
Security
Cameras
Smart Cities- a Holistic Approach SCC Wi-Fi SCC Parking
SCC Smart
TrafficSCC Lighting
70%30%population growth
2010-2050
downtown traffic caused
by parking search $82Bspend required
to modernize
cities per state
in value over 10 years
with smart buses
in value over 10 years
with smart parking
new jobs created with
startup innovation$28M $53M 44,000
Smart Connected Cities- Example Smart Lighting One Platform for Various Services
Smart Lighting Control Security
Parking Analysis
Plus 100’s of Additional Apps
One Network
Maintaining already existing Hardware
Traffic Analysis
Business Needs
• Create safer, less congested roads
• Greater visibility into road conditions
• Improve operational efficiency
• Better communication in emergencies
Cisco Connected Roadways
Business Outcomes
• Centralized communication between agencies
• Reduced TCO w/end-to-end converged network
• Prevent traffic jams with dynamic speed limits
• Better traffic management and real time updates
• Maximizing road utilization
Connected 70,000 Sensors, 6,500 Traffic Cameras
Over Converged IP Network
Further IoT Examples- Connected Industry
Factory Wireless
Factory Security
Connected Machines & Edge Compute
Factory Virtualization
Data Center and Cloud
Analytics & Big Data
Supply Chain Collaboration
Factory Collaboration
Factory Network
Further IoT Examples- Connected EnergyConvergence to an “Intelligent Energy” Future…
• Smart Meter
• Intelligent Grid & Demand
Management
• Renewable Energy
• Mobility, Preferences, and Real-Time
• Big Data and Complex Event Processing
• New Service Models.. Cloud
• Cyber Security
• Smart Phone and Tablet Technologies
• Affordability Information accessibility
and sharing
• Internet of Things
OPERATION & BUSINESS TECHNOLOGY
INFORMATION TECHNOLOGY
CONSUMER TECHNOLOGY
Intelligent
Energy
Solution &
Services
CONVERGENCE
“The best way to predict the future is to create it”
Peter F. Drucker
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