MATERIAL EFFECT

How will you shape the material world?

MATERIAL RESOURCES

ECOSYSTEM

What can you incorporate into your service?

What partners and features connect with the resources and offering?Are they controlled by providers or customers?

IMMATERIAL RESOURCESWhat assets would you like to combine with your service?

IMMATERIAL EFFECT

How do you amplify the immaterial world?

REVENUE STREAMS

COSTSTRUCTURE

MATERIAL NEEDS

MATERIAL SURROUNDINGSPeople, Objects, Actions, Places... Objects, Actions, Places,

Change of current status…

IMMATERIAL NEEDSEmotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of community, Competence, Recognition, Admiration, Curiosity…

IMMATERIAL HAVES

Emotions, Competence, Knowledge, Authority,

Intelligence, Imagination, Talent, Insight, Loyalty,

Creativity...

– Miikka LeinonenBY MIIKKA LEINONEN

As material and immaterial worlds melt, new business

opportunities arise.

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