The Leadership Challenge and ROI
Brooks Rehabilitation
Brooks Facts• 143 bed rehab hospital
• 25 outpatient clinics
• Home health services
• 68 bed skilled nursing facility
• Post acute – It’s what we do, It’s all we do!
Our Challenge• High growth
• No leadership or management development
• New business lines
• Culture shift
Our Need• Grow leadership talent
• Find a simple and elegant solution that was sustainable and flexible
• Transcend the organization hierarchy
The solution would be research and evidenced
based
Our Solution
Our HypothesisDemonstrating the 5 practices and associated 30 behaviors would increase our bottom line and return on investment (ROI) .
Our Measurement
Each participant completes the LPI 360 before participating in class and again 12 – 18 months after finishing the course
Our LPI Results
40.042.044.046.048.050.052.054.0
Mo
del
Insp
ire
Ch
alle
nge
En
able
En
cou
rage
Past
Current
The Course Structure
• 12 week program–2.5 hrs/wk of
classroom time–2-5 hrs/wk of
homework
• LPI –Before class–12-18 months
post
• Voluntary
• Individual development plan
• Action learning
assignments
The Course Structure• Conceptual learning
• Align visions and change projects
• Initially: –Director Level and Above
• Now: –Open to entire employee population
Action Learning
Relevant Action Learning • Establish strong executive sponsorship
• Select business challenges and scope them appropriately
• Invest in participants with high leadership potential
• Challenge your action learning teams
• Communicate broadly about your program
Course Detail
Conceptual Class
Review LPI data
Discussimportant concepts
Learning activities
Homework
Meet with next level
leader
Dialogue about
assignment
Prepare to share in class
Lab Class
Share action learning
assignment
Provide and receive
feedback
Practice before sharing with constituents
Apply
Incorporate class feedback
Dialogue and share with
constituents
Dialogue with next level
leader
How does this translate to ROI?
• Solves real business problems
• “Better, Faster, Cheaper”
• Culture is shifting
Action Learning Examples• Online Scholarly Resource Center
• eStubView
• Reducing patient cancellation rates
• Center for Sports Therapy referrals from CIU
• New Performance Planning Tool
Project # 1: Easy to accessevidenced based clinical research
Project #2: eStubView Electronic Payroll Communication
Project #3: Simple idea to decrease cancellation rates
• “On the floor, out the door”
• Corrected process problems
Q2 ‘09
21.95%
Q2 ‘10
17.92%
Q3 ‘10
15.55%
Project #4: Center for Sports Therapy Referrals from CIU
Project # 5: OP Performance Appraisal
Project #5 OP Performance Appraisal
% of Clinics with SS Payout
Increase 28%
December ‘09
46%
December ‘07
18%
Other Outcomes Outcomes
Open New Spine and Neck Clinic Promoted manager of smaller center who had completed Leadership Challenge, the Residency Program, and who had designed the Scholarly Resource Center as his Change Project during class
Reorganize Outpatient Division into Regions as Growth Continued
3 of 4 regional managers promoted from within after taking Leadership Challenge; previously, organization looked outside for this kind of talent
Continued Growth in Orlando Area Promoted clinic manager to oversee 3 clinics; again, previously, organization looked externally for this kind of leadership talent
Grow Women’s Health Business Line Director of business line has asked that all clinicians with this specialty come through as a group this Fall
In Summary
We have proved our hypothesis!
Increasing the frequency of the 30 behaviors associated with
the 5 practices positively impacted the organization’s bottom line and return
on investment.
Our Success
Improved speaking skillsImproved feedback skillsIncreased employee engagementBuilding a pool of leaders at all levelsChanged the lexicon
Employees are asking, “How can I make a difference?”
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