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T H E I N T E R S E C T I O N O F C L I E N T S + D E S I G N
W O R D C A M P G R A N D R A P I D S
Taylor Vanden Hoek | Web Designer
A designers perspective on working with clients of different sizes to form creative solutions that meet them where they’re at, and where they’re going.
A L I T T L E A B O U T M E
• Print / Web Designer with a focus on Digital
• Transitioned into Web / Responsive / User Experience
• WordPress specifically in the past 3 years
• PHP / Javascript focus in the past 2 years
T Y P E S O F C L I E N T S
• Lone Rangers
• Boutiques / Grassroots
• Serial Entrepreneurs
• Tech Startups
• Established Startups
• Industrial Manufacturers
• International Corporations
T Y P E S O F C L I E N T S
• Lone Rangers
• Boutiques / Grassroots
• Serial Entrepreneurs
• Tech Startups
• Established Startups
• Industrial Manufacturers
• International Corporations
Understanding the context of the project is just as important as the solution.
B E Y O N D T H E R F PS TA R T I N G A N E W P R O J E C T
B E Y O N D T H E R F P
1. Does the RFP address their needs?
2. Who is the main point of contact?
3. Are there barriers to your existing process?
C L I E N T SR E A L - W O R L D E X A M P L E S
F I R S T H A N D A I DB O U T I Q U E / G R A S S R O O T S
Supporting the people of Cuba through in-person relationships and directly delivered medical aid.
T H E P R O J E C T
• Design / Develop a new website
• Make it easy to add resources like videos, pdfs, events
• Open to a logo / brand refresh
• Communicate what the organization does (better)
• Make it easy to manage (no training)
C L I E N T B A C K G R O U N D
• Board Members vote on all decisions (1x monthly)
• 1 Board Member assigned to this project
• Client editors would be non-technical with very limited time to invest in making changes
FIRST-HAND AID
LOGO USAGE
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TYPOGRAPHY
B A S E D O N W H AT W E L E A R N E D …
• Utilized WordPress out-of-the-box features
• Keeps the admin panel clean of extra plugins
• Features are easily supported by WordPress community - easy to find tutorials / training
H O R T O N W O R K ST E C H S TA R T- U P
Founded in 2011 by 24 engineers, Hortonworks provides experience and training for Hadoop development, designing, building, and testing.
T H E P R O J E C T
• Support ongoing changes to the website with design and development
C L I E N T B A C K G R O U N D
• Worked with Marketing Director
• Client can communicate what is needed but often lacks the UX experience to develop a plan
• Company continues to grow rapidly (from 12 to hundreds of engineers)
W E F I R E D T H E C L I E N TS O M E T I M E S T H I N G S D O N ’ T W O R K
B A S E D O N W H AT W E L E A R N E D …
• Internal technical team making changes simultaneously
• Huge changes to make admin panel accessible - dozes of departments edit their own content
• Lots of custom plugins
• Scrapped a lot of work throughout the project
K O N T I K II N T E R N A T I O N A L C O R P O R A T I O N
An international leader in cloud-based enterprise video solutions.
T H E P R O J E C T
• Increase sales of a particular service in hopes to make it a flagship service for the company
• Competitors have a strong hold on the service in the market even though the clients service is superior
• Client is unsure how to turn the sales pitch into the fully realized marketing plan
C L I E N T B A C K G R O U N D
• Worked with Marketing Director - solely focused on brand consistency and sales
• Client reported to several chiefs and departments
• International locations can pose another level of complexity for solutions
B A S E D O N W H AT W E L E A R N E D …
• Equipped the client with knowledge to ‘pitch’ ideas internally and get buy-in company-wide
• Developed action-oriented concept into a responsive landing page
• Made the page editable & repeatable by client
• Get to know your clients
• Be ‘appropriately’ flexible with your process
• Advocate for what you know is right
• Help clients understand your perspective
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