Download - The Impact of Communication on Business Growth

The Impact of Communication on Business Growth

Kelvin KizitoFast Lane Communications (U) Ltd.

January 2015

COPYRIGHT FAST LANE COMMUNICATIONS UGANDA LIMITED

Meet Kelvin Kizito• MABJ from the City University of New York, courtesy of a Reuters

Fellowship. • Published articles in various newspapers, journals and magazines. Six years

ago ‘crossed over’ to public relations and communications. Consulted for the World Bank, GIZ, Stanbic Bank.

• Worked for British Council as Communications Manager. UMA as Information Officer. Post Bank as Communications Manager. U.S. Mission Uganda (American Embassy) as Information Assistant.

• Four years ago I joined BoU; where I now serve as Assistant Director, Communications Department.

• Since joining BoU, I have participated in several international conferences and seminars, the most recent one was in October where presented a paper on how Social Media Enhances Central Banking Communication, San Francisco, California, U.S.


Communication is the pillar on which professional relationships are built.

For your business to grow you need to relate well with your clients, partners,

associates and employees.


Key Area s

• Concept• Essence• Functions: Internal Vs External • Rationale• Q & A


The Concept

Key Learning Point: You need to communicate in a such a way that your intended audience understands the message and you should have the capacity to evaluate the impact of your communication.


The Essence

Key Learning Point: Effective communication fosters strategic direction and focus, which results into business growth.

Enhance awareness of your goods and services among external stakeholders.

Giving quick information better understanding amongst staff so that they may have a buy-in

Directives

• Staff & stakeholders• Media

Advertising

• General public• Media

Informing

decisions and

actions

• General Public• Media


Tools: Internal

Key Learning Point: Effective internal communication enhances external communication.

For significant business growth to occur, communication has to start internally.

Internal Communication

Optimize Communication Culture in the organization

Have internal an internal

publication/newsletter

Establish Intranet as the premier source of

timely and reliable information

Develop Knowledge Networks (Knowledge

Sharing Sessions, technical groups)

Communication from Management


Tools: External

•

Key Learning Point: Effective external communication can help position your products and services in such way that their demand increases and consequently business growth.

External CommunicationAwareness

initiatives about goods and

services lectures, debates,

exhibitions,

Regular features, opinions and

commentaries in print & electronic

media

Better managed & enhanced use of Website, Social

Media

Speeches and Press Releases

Standardize Branding so that

products are easily identified


Rationale

Communications Policy Vs. Communications Strategy

• Communications Policies are reviewed periodically or whenever need arises.

• Communications strategy, have an implementing unit, spell out audiences, messages, methodology, feedback mechanism, capacity building, spokesmanship.

• Key Learning Point: Having a communications policy and a communications strategy enables an organization to communicate in a focused manner and have desired business growth.


RecapRestate thesis: Let’s recap. We know that communication is the pillar on which professional relationships are built. For your business to grow you need to relate well with your clients, partners, associates and employees.

Recap Supporting Point A declarative statement (The Concept): You need to communicate in a such a way that your intended audience understands the message and you should have the capacity to evaluate the impact of your communication..

Recap Supporting Point B declarative statement (The Essence): Effective communication fosters strategic direction and focus, which results into business growth.

Recap Supporting Point C declarative statement (Tools: Internal): Effective internal communication enhances external communication. For significant business growth to occur, communication has to start internally because it results into a healthy relationship with employees, which is crucial for business growth.

Recap Supporting Point D declarative statement (Tools: External): Effective external communication can help position your products and services in such way that their demand increases and consequently business growth.

Having a communications policy and a communications strategy enables an organization to communicate in a focused manner and have desired business growth.

Thank you, open for Q&A


Q&A