The Hipster Society Introducing The Eye

Tagline: Only Hipster Can See It.

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Frame 1 to 3 : Mr. Lonely by AkonFrame 3 to 6 : Smooth Criminal by MJ

The Hipster Society

Copywriting theme:Humorous

The Hipster Society

Copywriting category:Transformational and Emotional

The Hipster Society

Consumer category:Conformist • Open view and wants to give everything a shot and their trust

to.• Risk-takers, attached to emotional attributes• Positive

Consumer visualising/profiling:

Teens and young adults in the age group of 16- 24 who are keen to be different from the others, who seeks to be distinguished and be the “coolest ” person amongst their age group. This target group are fashion centric, trendsetters or trend-followers and put much effort to make themselves looking good.

The Hipster Society

The Hipster Society

Suitable time slots and TV stations

• 8TV : Weekdays 8pm-11pm• Youtube pre-roll ad platform

Only pay when people watchReach your ideal customerSee what's workingBuild a following

• Hipster Society Youtube Channel• Hipster Society Facebook Page