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Human Centric Innovation
in action
Fujitsu Forum 2015
18th – 19th November
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The Future Workplace – will yours be human-centric?
CHRISTIAN BOCKDirector, Global Clients & Datacenter Marketing Programs
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Let’s Talk About …
Market
hypes and
the workforceTurn
challenges into
opportunities
Technology
innovation
Market
hypes and
the workforceTurn
challenges into
opportunities
Technology
innovation
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Is this YOUR OFFICE...?
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...or THAT?
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Enablement – Keeping IT alive
Evolution of ICT
1980
Increase
productivity
Increase
flexibility
Increase
data availability
EmpowermentPriorities
1990 2010
Computer
Revolution
Internet
Revolution
Information
Revolution
Collaboration
Revolution
Increase human
centric individuality
2020
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Human-Centric...? How come...?
Why a „Future Workplace“...?
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Mega-trends … changing the way we live & work
TECHNOLOGY SOCIETY DEMOGRAPHICS
Cloud
Hyper-ConnectivityApps
Internet
of Things
New Ecology
Bio-Security
Work-Life Balance
Individualization
Health
Globalization
Generation Y
Living architecturesEntrepreneurship
User-centric IT
Sustainability
Silver Society
Growing
Population Urbanization
Ageing
PopulationAugmented Reality
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The “Social-Work-Management Dilemma”
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...and how does this affect me?
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Let’s Talk About …
Market
hypes and
the workforceTurn
challenges into
opportunities
Technology
innovation
ConsumerizationGeneration Y
Unified CommunicationsSecurity
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Turn
challenges into
opportunities
Realizing the benefits of empower-
ment within a business structure
Consumerization Generation Y Unified
Communications
Security
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Technology evolution in our daily lives
World 1.0
World 2.0
World 5.2
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Growing Consumerization
Over the last years
user IT added …
… more to productivity
than corporate IT
1980 – 2010: Corporate IT driving innovation
“You do it our way…”
2010 – 2015: Users driving innovation
“…No, I don’t”
From 2016: Let’s cooperate
79% of CIO’s say personal devices
increased productivity [IDG, 2014]
23% of business data is stored
in “consumer cloud” [netskope, 2014]
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Stuck in BYOD? Not Really
Understanding
user needs, usage
scenarios ICT readiness
is key.
COPE
Corporate Owned
Personally Enabled
Devices + Apps
(e.g. healthcare,
sales force
automation, PC)
CYOD
Chose Your
Own Device
Pre-selected
basket,
company-tested
and -managed
BYOD
Bring Your
Own Device
Purchased
privately, company
providing some
containerized apps
S
Submarines
Employee-
owned without
corporate
awareness
Choose
your model
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2 in 1 – designed for multi-mode working
Integrated Tablet Stand, slim Magnetic Keyboard, durable material, anti-glare display option
Next-gen. enterprise-grade security, manageability and connectivity, service-friendly
STYLISTIC R726
Business Tablet, Business Notebook, One Device
Brand new: STYLISTIC R726
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Human
Centric
Workplace
Enabling the work styles of
Generation Y while optimizing control
Consumerization Generation Y Unified
Communications
Security
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Grown up where
speed is a way of life
Tech accustomed
Priority on family
and friends
Volunteering
in record rates
Prefer to work
in teams
Work needs
to be meaningful
Want their assignment
linked to a higher goal
Want to have “relevant
work experience”
Want to care about their
work
Disloyal
Instant gratification Selfish
Generation Y – The Myths
LazyGEN Y is …
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Making buying decisions
from their Toddler age
Looking for the “why”
behind a task and like
to find new, better and
faster ways to do things
Never knew a world
without PC Internet
If they don’t know
they know how to
get
“Super”
informed
Entrepreneurial
Understanding the
global marketplace
Tech
Savvy
Generation Y – Your Benefits
GEN Y is …
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Generation Y – Challenges for Organizations
Intergenerational workforces
Rising demand for flexibility …
In “where” your people are working …
When they are working
Of office environments
Of organizations
Velocity
Technology as enabler
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Human
Centric
Workplace
Transforming the way
enterprises do business
Consumerization Generation Y Unified
Communications
Security
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Evolution of Communication Technology
Web
conferencing
Video
conferencing
Audio
conferencing
Instant
messaging
Email &
biz apps
Voice
Stationary
telephony
Mobile
phoning
Communication islands
Integrated user experience
Future: Unified
Today: SplitMultiple support teams
Disparate strategies
Multiple devices
Individual roadmaps
Multimedia Conferencing
Instant Messaging
Email & BizApps
Enriched Telephony & Mobility
Integration
Simplified User Experience
Streamlined Support Team
Consistent Development Road
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So, is it all virtual now?
of the interpretation
of what we say is
based on facial
expressions
55%
…comes from the
actual words
spoken
7%
…is in how the
words are said
38%
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Human
Centric
Workplace
Keeping business information
secure and ensure compliance
Consumerization Generation Y Unified
CommunicationsSecurity
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New dimensionsof security risks through mobile IT usage
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111
Security in the digital age
$3.79 million Average
cost of a security breach to
a large organization
$200k Annual cost of
difficulties logging on for
a 500-person company
15 Number of passwords
the average person has to
remember. 60% cannot-
remember all their
passwords
39% of all malicious
cyber attacks are the
result of negligence
including password theft
Helping hackers hit the jackpot
Reuse password
across different
sites
61%
Of desk-workers
use their personal
devices for
business purposes
...
50%
Of people believe
their passwords are
very secure
12%
Refuse to use any
kind of security
mechanism on
those devices
1 in 3
Write their
passwords down
42%
Have shared their
password with their
spouse ... 10% with
a friend
26%
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Many end-to-end attack points
Access to critical dataAdministrations can access sensible
data unnoticed
Data is interceptedOutgoing data can be intercepted,
read and manipulated
Hacker attacksHacker attacks are facilitated by
monitoring that is not end-to-end;
logs can be falsified
Physical accessTo systems through insufficiently
secured access processes
Remote accessTransfer and control of the
systems by remote access
Screen contentsCan be read
Webcam and microphone
(internal/external) Can be activated and controlled
(room surveillance possible)
External HDDs, USBs Can install viruses and backdoors
unnoticed
Mouse and
keyboard input Can be read
Main memorySaves data unencrypted
Internal data media
(HDD, SSD, DVD)Are readable despite encryption
BIOS, OS, driver,
applicationCan contain backdoors
Communication
(Internet/LAN/WAN) Backdoors to active/passive
network components
ExtranetIntranet CloudInternet
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Precision of biometric authentication
Fujitsu’s palm vein scanner is the most precise and practical technology.
Precision
Pra
cti
cality
Face
recognition
Fingerprint
Palm veins
High
HighLow
Voice
recognition
Signature
Iris/retina
Finger vein
Low
Authentication Method FAR (%) FRR (%)
Face recognition ~ 1.3 ~ 2.6
Voice pattern recognition ~ 0.01 ~ 0.3
Fingerprint recognition ~ 0.001 ~ 0.1
Finger vein recognition ~ 0.0001 ~ 0.01
Iris/retina recognition ~ 0.0001 ~ 0.01
Fujitsu palm vein recognition ~0.00001 ~ 0.01
False acceptance rate (FAR) & false rejection rate (FRR) compared
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Let’s Talk About…
Market
hypes and
the workforceTurn
challenges into
opportunities
Technology
innovation
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Fujitsu Innovations for the Future Workplace
Smart meeting room solution Fujitsu Room UI Technology Eye tracking device
Virtual Client Computing Energy efficiency Shared Clean Desk solutions
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Fujitsu Innovations for the Future Workplace
Fujitsu PalmSecure solutions Iris Recognition Pulse Monitor using facial imaging
Head Mount Display Beacons without battery change Ring UI Device
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Make Your Choice
Outdoor Indoor Office
Walking Standing Sitting
Of modern touch devices
Mobile Stationary
Mobile User Office User
… and classical devices
Power User
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Let’s Talk About…
Market
hypes and
the workforceTurn
challenges into
opportunities
Technology
innovation
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Implement and
keep up-to-date.
Make it easy.
Understand the drivers.
Manage it.
Be an attractive employer.
Unleash people‘s potential.
Know used
patterns.
Unify and integrate.
Communication
& Collaboration
Security
Consumerization
Generation Y
Tackle the challenges
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Devices
in use? Security?
Appli-
cations
in use?
Recommended considerations
Check
Daily
routine of
a worker?
IT infra-
structure?
Leadership
principles?
Future
ready?
Involve all stakeholders -
the human-centric workplace will not happen based on tech-specs reviews
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So what about the “dilemma“...?…The Social-Work-Management Dilemma…
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The Managed Humanization of Workplaces
Diversified
Secure
Manageable
Ergonomic
Flexible
Fun
Effective Seamlessly-
connected
Future-proofHealthy
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Happiness and efficiency get married
Autonomyto work how
users want to work
Creativity
Freedom
Innovation
Energy
Structurethat supports the
needs of business
Cost control
Structure
Security
Order
Fujitsu client computing devices & solutions
help businesses balance
two competing forces
VS
37
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YOUR FUTURE WORKPLACE
Current trends are re-defining the game –see this as opportunity, not as threat
Workplaces are evolving –have a human-centric ICT strategy
Consider the people –Empowerment AND enablement are key
Bringing the CIO back into the driver seat
Fujitsu is here to support –with client computing devices, services & solutions
Take home messages
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Let’s start changing the perspective.
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Some people
want it to happen, some wish
it would happen, others
MAKE IT
HAPPEN!
workplace.global.fujitsu.com
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