17

20

26

\ nā-tiv \ ad-ver-tahy-zing \

\ advərˈtôrēəl \ and \ spän-sər-ed \ kənˈtent \

\ ōn-ed \ kənˈtent \

….that doesn’t sell them

a product or service…

Engaging, graphic rich

experiences

Transparency – don’t be

cute, be direct.

Loaded with free

content…..