© Copyright 2000-2013 TIBCO Software Inc.
Capgemini Architecture week TIBCO to present the Event Enabled Enterprise
THE TWO-SECOND ADVANTAGE
AN EVENT ENABLED ENTERPRISE
BY USING THE TIBCO PLATFORM
What We Do
“A little bit of information just a bit beforehand is more valuable than all
the information that comes after…”
AUTOMATION
Messaging
SOA
BPM
MDM
EVENT
PROCESSING
Events/CEP
Rules
In-memory
Data Grid
ANALYTICS
Visual Analysis
Data Discovery
Statistics
CLOUD
Private/hybrid
Cloud Platform Apps
Deployment
Option
SOCIAL
Enterprise
Social Media
Collaboration
KEY COMPONENTS OF THE TIBCO PLATFORM
What is an Event? CUSTOMER TOUCH POINTS SERVICE PROVIDERS EMPLOYEES
YOUR IT INFRUSTRUCTURE
PURCHASE
SERVICE ACCESSED ACTIVATED
NO USAGE Change Passwords
DROPPED CALL
USAGE THRESHOLDS
LOCATION CHANGE
Events in an Organisation
10011001001100100101001001010100101010101010101010100101001001010101010010101001010100101010010010110010010011001010010101010101010101011001010101010101010101010100101010010101010010
MACHINE DATA
ENTERPRISE SERVICE BUS AND IN MEMORY DATA GRID
UNDERSTAND
EVENT
SERVER
HISTORICAL DATA
MODEL
ACT
10100101010101010101010101010010101010101010101011000010101010
LOG FILE MANAGEMENT 11010101010101010101001010101010101010101100001010101 HADOOP
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1
1
0
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0
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0
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ANALYTICS
1
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REAL TIME APPLICATION EVENTS AND DATA
ANTICIPATE
Promotions – Business Challenges
• Improve quality of customer experience and create loyalty
– Cross-sell and Upsell
– Reward loyalty
– Take advantage of short lived opportunities
• Accelerate go-to-market of promotional offers from
– Improve usage based revenue
– Real-time contextual promotional offers
– Instant delivery of usage based rewards to customers
• Personalised and relevant
– Direct dialog with the customer at the right time in context.
– No use getting back
Real Time Event-Based Marketing
Offer
Delivered Offer
Expired
Offer
Accepted
Offer
Fulfilled
Action
Time
Offer Age
Fulfillment
Overhead
Reload
Event Occurred
Event Tracked
Channel Promotion
Engine
SMS
PE + MCE Channel SOA
Decision ?
Offer Message
Happy Customer
Fulfillment Message
Acceptance Message
© 2010 TIBCO Software Inc. All Rights Reserved. Confidential and Proprietary.
Statistical Services Server
3. Validation/Approval 2. Configure Campaign
Hot Deploy
Monitor
• Real-time Events • NRT Events
OLC
• Offers • Notifications
Campaign Dashboard
Promotions Engine
Event Acquisition Engine
1. Design Campaign Template
Visual Analytics
DWH
Feedback/ Query
Load
Output
Output
Publish Notify
Target List
Campaign Author
Campaign Submitter
Campaign Approver
Campaign Designer
• 50 million people affected
• Nuclear power plants in New York and Ohio shut down
• Air traffic was slowed as flights were halted
Remember This? Enterprise 2.0
• 3.7B passengers per year
• 412M tons of freight per year
• 2011 Revenue 37.9B Euros
• 295.000 Employees
• 3.7B passengers per year
• 412M tons of freight per year
• 2011 Revenue 37.9B Euros
• 295.000 Employees
Challenge • Outdated & costly IT landscape hamperd the need of business tranformation - They needed to increase the performance of IT • Lacking full control of railway assets due to asset data residing in disparate inventory systems. Discrapencies in asset data between silos causing costly and inneficient maintenane of railway assets. • The process of reserving tracks for operators is runned in several systems causing a complex and inneficient booking process for operators incl huge amount of manual work.
TIBCO solutions • ESB & AAM
Estimated results • An integrated inventory system allowing a 360 degree veiw of the asset data
• Track railway assets from engineering, procurement through deployment, maintenance, repair to retirement
• Link existing asset systems through MDM into a single asset view • Link critical data such as location, maintenance history and usage to real-time
events and use predictive models to identify patterns about the condition of their assets that could signal potential faults, identifying them before they cause problems.
• Minimize delays and enable efficient incident management • Improve key operational metrics such as capacity utilization by construction of
models that reveal actionable insights • Send passengers instant alerts about potential delays and missed connections. • Improved quality and service to operators lowering manual work and increasing effiency
National railway company of Switzerland headquartered in Bern will complete 111 years in Jan 2013… … Revenues CHF 8B and total assets worth 35B CHF 30,000 employees Passenger traffic, Freight traffic (SBB Cargo AG), Infrastructure, Real estate, Core services (finances, personnel) Punctuality (2009): 87% of all trains with less than 3 minutes of delay
TIBCO as a basics of the “Rail Control System”
How does TIBCO enables railroads
manage that network in real-time?
© Copyright 2000-2012 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information. 17
Adaptive Control
energy eco driving
Who stops - looses
Thank You
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