The essence of Web 2.0:User Interaction
A presentation about the history, importance and relevance of social networking
By Simeon Shishkov
Social networking and Web 2.0
How does social networking fit into Web 2.0?
Three-way communication Collaboration Connections User-added content Collective intelligence
Early social networks
1990s 1997 1999 2002
Dating sites Six Degrees LiveJournal Friendster Forums Asian Avenue
MiGente BlackPlanet
Emergence of social networking
First modern social network
Modern social networks
2003 2004 2006 2011
Hi5 Facebook Twitter Google+ LinkedIn MySpace
Emergence of social networking (cont’d)
What are the components of a social network?
Profile
Groups (friends, circles, connections, followers)
Interaction
Updates
Sharing of files
Defining social networking
Unique monthly visitors
FacebookTwitterLinkedInPinterestGoogle+
What’s trending?
A closer look:
What unique features make Facebook so popular?
Instant messaging
Likes
News feed
Status updates
Wall
Business Pages
Polls
Pokes
Gifts
Wall
Easy and seamless sharing of photos, music, and video
A closer look:
A closer look:
What unique features make Twitter so popular?
Tweet
Re-tweet
Follow people
A closer look:
What unique features make LinkedIn so popular?
Business connections
Adding resumes
Screening candidates
Searching company profiles
Endorsements of skills/knowledge
Why is social networking important?
Personal use
Professional use
Business use
Keep in touch with friends and family
Avoid long-distance calls
Free of charge (minus Internet charges)
Flexible (can be used on variety of platforms)
Express opinions and beliefs freely
Exposure to others’ views and beliefs
Why social networking is important:personal use
Build new personal connections
Overcome shyness and communicate with a wider audience
Communicate quickly or instantly
Locate individuals of interest and follow them
Document your experiences and thoughts
Share files and information easily and quickly
Why social networking is important:personal use (cont’d)
Build new professional connections
Reconnect with colleagues or classmates
Create a strong professional profile that is easily discoverable by potential employers
Locate the professionals you need quickly and efficiently
Have access to trusted individuals and businesses
Discover new companies and businesses
Why social networking is important:professional use
Increase exposure
Increase traffic
Develop loyal fans
Generate leads
Improve search ranking
Grow business partnerships
Why social networking is important:business use
Reduce marketing expenses
Improve sales
Provide marketplace insight
Why social networking is important:business use (cont’d)
Social networking provides new opportunities for participation in political and community events (Fenton, 2011; Hampton et al, 2011).
Social networking and civic participation
Spam
Security concerns/fraud/Identity theft
Compromised privacy
Cyber bullying
Employers may sanction employees for inappropriate posts
Loss of productivity at the workplace
Disadvantages of social networking
How does social networking fit into Web 2.0?
Emergence of social networking
Leading social networks
Why is social networking important?
Social networking and civic participation
Disadvantages of social networking
Social networking: Summary
Chapman, C. (2009, October 7). The History and Evolution of Social Media. Retrieved July 26, 2014, from: http://www.webdesignerdepot.com/2009/10/the-history-and-evolution-of-social-media/
EBizMBA. (2014, July). Top 15 Most Popular Social Networking Sites | July 2014. Retrieved July 26, 2014, from http://www.ebizmba.com/articles/social-networking-website
Facebook vs. LinkedIn. (n.d.). Facebook vs. LinkedIn. Retrieved July 26, 2014, from http://www.diffen.com/difference/Facebook_vs_LinkedIn
Facebook vs. Twitter. (n.d.). Facebook vs. Twitter. Retrieved July 20, 2014, from http://www.diffen.com/difference/Facebook_vs_Twitter
LinkedIn.com (2013, September 26). The Value of LinkedIn - LinkedIn Overview Video. Retrieved July 26, 2014, from http://help.linkedin.com/app/answers/detail/a_id/45/~/the-value-of-linkedin-%E2%80%93-linkedin-overview-video
References
Mikoluk, K. (2013, July 25). Advantages and Disadvantages of Social Networking: Should You Spned More Time Connecting Online? Retrieved July 26, 2014, from http://www.udemy.com/blog/advantages-and-disadvantages-of-social-networking/
PCMag.com (n.d.). Definition of: social networking site. Retrieved July 26, 2014, from http://www.pcmag.com/encyclopedia/term/55316/social-networking-site
SHRM.com (2012, June 1). Social Media: What are the advantages and disadvantages of social networking sites? What should we include in a policy? Retrieved July 26, 2014, from http://www.shrm.org/templatestools/hrqa/pages/socialnetworkingsitespolicy.aspx
Stout et al (2014, April 30). Social Media, Social Capital, and the Civic Participation of College Students. Retrieved July 26, 2014, from http://ejournal.missouristate.edu/2014/04/social-media-social-capital-and-the-civic-participation-of-college-students/
References (cont’d)
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