1. The Display Ad of the Future: Its All About You Tim Mayer
Chief Marketing Officer Trueffect 3/18/2014Trueffect 1
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do these three people have in common? 3/18/2014Trueffect 2 F. Scott
Fitzgerald Salman Rushdie Joseph Heller
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Move Towards Relevance 3/18/2014Trueffect 3 and Away from
Resonance
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Storytelling with Resonance 3/18/2014Trueffect 5
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Versus Brand Marketers 3/18/2014Trueffect 6
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Traditional Measurement by Channel 3/18/2014Trueffect 7
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Measurement is a Mess 3/18/2014Trueffect 8 3rd Party: U.S. Reach of
2.4 B U.S. Population = 313.9 M but..
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to tell story with Data across Channels 3/18/2014Trueffect 9
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Structured Versus Unstructured Channels 3/18/2014Trueffect 10 Owned
Paid Earned Landing Pages Brand Awareness Amplification Brand
Experience Discovery & Intent Capture
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Profile: Structured and Unstructured 3/18/2014Trueffect 11
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Evolution of Display 3/18/2014Trueffect 12
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Display buys used to be contextual 3/18/2014Trueffect 13
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Growing FAST! 3/18/2014Trueffect 14 Online/offline CRM Registration
First- Party data shared among advertisers Aggregated data Inferred
vs. declared First Party Second-Party Third-Party
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Buying Audiences 3/18/2014Trueffect 15
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Marketing Funnel Creative Targeting on Audience Segments
3/18/2014Trueffect 16 Standard Offer CTR focused creative Value and
Offer based Aligned to product, location etc. Upsell/Cross- sell
retention Unknown Visitor Product Interest Visitors Recent Visitors
Language Lapsed Visitors Language Existing Customer/Produc t
Interest
17. Whats Next? 3/18/2014Trueffect 17
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3/18/2014Trueffect 18 Location Signals: iBeacons ALEX AND ANI
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Opt-in to Offers 3/18/2014Trueffect 19
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Pull Ads 3/18/2014Trueffect 20