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CHAPTER 3 (a)
The Design Process &
The Role of CAD
MEC435
COMPUTER-AIDED DESIGN
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3.1 DESIGN PROCESS
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• Any product begins with a
need based on customers’
and markets’ demand
before being translated into
a finished product.
• Main processes involve:
– Design process.
– Manufacturing process.
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Types of Design
• Original Design
– Also called innovative design.
– A truly original design involves invention.
– Successful original design rarely occur, but when they do occur they will give a
big impact to the market.
– E.g. Microprocessor.
• Adaptive Design
– Adapts a design from a known solution to fulfill a different need to produce a
novel application.
– Involves synthesis and are relatively common in design.
– E.g. Adapting the ink-jet printing concept to spray binder to hold particles in place
in a RP machine.
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• Redesign
– Mostly practiced to improve an existing design.
– Usually does not involve the change in the working principle or concept if the
original design.
– Maybe changing some of the design parameters (e.g. materials, shape, etc.) →
variant design.
• Selection Design
– Most design uses standards components supplied by vendors.
– Implemented by selecting certain components base on the needed performance,
quality and cost from catalogs of potential vendors.
• Industrial Design
– Deals with improving the appeal of a product to the human senses especially its
visual appeal (aesthetic).
– More artistic than engineering but still an important aspect of kinds of design.
– Consideration on how the human user can best interface with the product.
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Closed-loop Product Cycle
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Product Cycle in Conventional Manufacturing Environment
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Product Cycle in Computerized Manufacturing Environment
Morphology of Design
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Phase 1: Conceptual Design
Phase 2: Embodiment Design
Phase 3: Detail Design
Phase 4: Planning for Manufacture
Phase 5: Planning for Distribution
Phase 6: Planning for Use
Phase 7: Planning for Retirement of product
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Engineering Design Process 1st Three Phases
Define problemProblem
statement
Benchmarking
QFD
PDS
Project planning
Gatherinformation
Internet
Patent
Technical articles
Trade journal
Consultants
Concept
generationCreativity
methods
Brainstorming
Functional models
Decomposition
Systematic design
methods
Evaluate & selectconcept
Decision making
Selection criteria
Pugh chart
Decision matrix
AHP
Product
architecture
Arrangement of
physical elements
Modularity
Configuration
design
Preliminary
selection of
materials andmanufacturingprocess
Modeling
Sizing of parts
Parametric design
Robust design
Set tolerance
DFM,DFA,DFETolerances
Detail design
Engineering
drawingsFinalize PDS
Phase 1- conceptual design
Phase 2- embodiment design9
Phase 3- detail design
PRINCIPLES OF DFMA
• Minimize total number of parts
• Use modular design
• Minimize part variations
• Use a multifunctional design
• Design parts for multiuse
• Design to simplify fabrication
• Use of fastener
• Minimize assembly direction
• Maximize compliance• Minimize handling
• Eliminate or simplify adjustment
• Avoid flexible component
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Design For Manufacture (DFM)
• Design for ease of manufacture of the collection of parts
or product
• More as a philosophy
• It is a way of thinking that can be applied to component
or product
• DFM 3 key element:
1. Process selection
2. Reducing the number of process stages
3. Designing of the process
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1. Process Selection
• Analysis of material and processing methods for
individual component based on:
- Tolerance requirement
- Production volume
- Component complexity requirement
- Critical performance criteria
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2. Reducing Process Stages
• Eliminate unnecessary process stages through:
- Component minimization
- Elimination of finishing process
- Combining processes
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3. Design of the Process
• To ensure design of component will satisfy the specific
production process
• Exploit the benefits and limitation of the process
- Design for machining
- Design for casting
- Design for injection moulding
- Design for Powder Metallurgy
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Design for Assembly (DFA)
• Simplicity – minimize part number, part variety, simplifyassembly sequences and component handling andinsertion
• Standardize – on material usage
• Use the widest possible tolerance
• Choose material that suit function and productionprocess
• Minimize non value added operations
• Team work
• Reduce number of parts• Ensure that the remaining parts are easy to assemble
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Design for Assembly Outcomes
• Shorten product design time
• Reduce assembly time
• Simplify assembly process
• Reduce total material cost
• Improves quality and reduce defects
• Reduce labour content
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OTHER DESIGN
CONSIDERATIONS
1. Product Use
2. Design Life
3. Human Factor Consideration
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1. Product Use• “Customer is always right”
• U.S. consumer products are developed under a philosophy that the
customer will buy the cheapest product available.
• But it is hopefully not as true for engineering design products where
the customer is more sophisticated and will normally demand
performance, reliability, serviceability, reasonable cost, safe
operation, and good human engineering (ergonomics).
• Customer expectations are compared with the various product
design characteristics to identify those that are not addressed and
to develop an optimized product plan incorporating design
modifications accommodating the dominant expectations.
• Product liability in the United States is a design consideration that
is growing in importance.
• Users of products are increasingly aware of their opportunities to
sue manufacturers, and court sentiment often leans toward the
consumer even when product misuse is involved. 18
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2. Design Life
• Many engineering design products are designed for a specific
installation or assembly, and it is normally assumed that they will
remain in this application for their useful life.
• Design life is in terms of cycles or hours of operation, and it is a
fairly straightforward task to design and test the product to meet
these requirements.
• Some thought needs to be given to retirement of the product after
completion of its design life.
• If the environment is to be treated as surroundings (in a
thermodynamic context), the product must be capable of being
refurbished and reused or the materials of construction must be
recyclable or biodegradable.
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3. Human Factor Consideration• All designers should consider the operator of the device,
component, or system under development and strive to produce
user-friendly products.
• The term operator must include the person(s) that maintains and
repairs the product as well as the person that uses it.
• A significant amount of anthropomorphic information is available
that can be used to determine the size and location of manually
actuated devices on the product as well as the optimum location of
visual elements.
• An individual's capacity for doing work should be considered in the
design and, for repetitious tasks, a system layout should be
selected that minimizes boredom but does not overload the
individual's capacity to comprehend.
• The product must be aesthetically appealing because many
products are purchased primarily due to their look and may be the
feature that initially interests the potential buyer. 20
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3.2 COMPUTER APPLICATIONS
• Three (3) major computer applications in engineering environment.
1. Design
2. Analysis
3. Manufacturing
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Computer Application in Design
• Conceptual and also geometrical modeling design stage uses a lot
of computer application.
• Both hardware and software.
• Visualizing and styling of products for concept generation → 1st idea
of product.
• Widely usage of CAD tools → graphics and 3D modeling.
• E.g. Hardware: 3D Scanner, digitizer, pointing device etc.
• E.g. Software: AutoCAD, Pro-Engineer, Solidworks, UniGraphics,
CATIA etc.
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Computer Application in Analysis
• Engineering analysis and optimization design stage uses computer
application.
• Mainly for design analysis → structure, strength, heat transfer, fluid
flow etc.
• Analysis may be used as a source of design verifications for design
calculations and predictions.
• Involves CAE tools → FEA, CFD, Ergonomics etc.
• E.g. ABAQUS, ANSYS, Mannequin-Pro, CFX etc.
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Computer Application in Manufacturing
• Mainly used for planning, monitoring, control and executing
manufacturing processes.
• Use of CAM tools → CNC machines, software etc.
• Involves wide areas from process planning to marketing.
• E.g. Software: MasterCAM
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