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Page 1: The Definitive Vanilla Vodka SINFULLY  DELICIOUS

The Definitive Vanilla VodkaSINFULLY DELICIOUS

Page 2: The Definitive Vanilla Vodka SINFULLY  DELICIOUS

• A five year quest by Master Blender Peter Carlson to make most delicious vanilla vodka the world had ever seen

• Made with the finest Swedish winter wheat and vanilla from India and Madagascar

• The first stand-alone vanilla vodka

• The Cult bartender’s favorite in Stockholm, London & Melbourne

• Originally branded “T&Q Cariel Vanilla Vodka”

• Changed to simply “Cariel Vanilla” in 2010 The Definitive Vanilla Vodka

SINFULLY DELICIOUS

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The Definitive Vanilla VodkaSINFULLY DELICIOUS

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And vanilla not just from India...

...but from Madagascar too

The Definitive Vanilla VodkaSINFULLY DELICIOUS

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Established brand buzz and cult following

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Consumer Activation & Engagement

Signature drink programs Online social - viral engagement

The Definitive Vanilla VodkaSINFULLY DELICIOUS

Brand Ambassador Events

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Cariel Vanilla Passion • Cariel Vanilla• Giffard White Chocolate• Syrup/Mozart White Chocolate Liqueur• Pink Grapefruit juice• Alize Gold• Passion fruit Pulp• White of one egg• White Chocolate Powder• Slice of Passion Fruit

Method:Rim a chilled Martini Glass withWhite Chocolate PowderCombine all ingredients in a shakerwith iceShake until ice meltsDouble strain into glassFloat passion fruit slice as garnish

Cariel Vanilla Temptation

• Cariel Vanilla• Cloudy Apple Juice• Lime

Method:Combine all ingredients in ashaker with iceShake until ice meltsPour into highball glass withice cubesAdd a squeeze of fresh lime,garnish side of glass with lime slice

Cariel Vanilla Spice

• Cariel Vanilla• Dry Ginger Ale• Lime

Method:Combine all ingredients ina shaker with iceStir gently & pour into highballglass with ice cubesAdd a squeeze of fresh lime,garnish side of glass withlime slice

Signature Drinks

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Ambassador Events

Trade Programs

Tasting and Technical Notes

• Appearance• Clarity: Clear • Legs: Medium, slow • Color: Faint hue of gold

• Nose• Condition: Very open • Development: After initial blast, consistent and powerful • Character: Woody vanilla with dried fruit giving way to creaminess

• Palate • Sweetness: Faint sweetness, rich and round • Body: Medium-bodied • Intensity: Medium • Mouthfeel: Filling• Character: Initially acid / citrus giving way to a light, faint woody vanilla, rising to a

rich cream finish• Alcohol: Quite apparent, vanilla – alcohol air, both on the nose and in the finish • Finish: Long – lingering, pleasant, creamy vanilla aftertaste

• Conclusions• Quality: Outstanding – delicious • Origin: Sweden

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Ambassador Events

Trade Programs

Prose

A delicious woody-spicy vanilla aroma commences, developing to a full, creamy succulent flavor unspoiled by cloying sweetness, filling the mouth and delivering full-on floral / creamy vanilla, almost-dried ripe raisins, new leather and very faint dried flowers on the nose.

In the finish, all this intensity steps gradually back, second by second, stripping the flavor down to a lingering, pleasant, vanilla- alcoholic air.

The world's best vanilla vodka, and a fine spirit in any category.