Download - The Constituent Lifecycle: A Complete Guide to the Donor Experience

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Page 1: The Constituent Lifecycle: A Complete Guide to the Donor Experience

THE CONSTITUENT LIFECYCLEYour Guide to the Donor Experience

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People have evolved.

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So have their fundraising preferences and expectations.

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To succeed, you have to learn how to engage with your supporters in today’s digital world.

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Here’s how . . .

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The Constituent Lifecycle

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The constituent lifecycle hasfour stages:

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Discovery

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Engagement

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Solicitation

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Endorsement

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With theright strategies, you can move constituents through these stages.

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Discovery

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Get Discovered

Identify your target.Don’t focus oneveryone; buildconstituent personas.

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Get Discovered

Create opportunities. Go where your personas are, including the Internet.

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Get Discovered

Create opportunities. Go where your personas are, including the Internet.– Maintain a blog, connect on social, try peer-to-peer

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Get Discovered

Offer a path. Create landing pages on your website that are simple, inviting, and have a clear purpose.

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Engagement

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Engage Your Constituents

Ask for something (other than giving money) that will invest them in your cause.

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Engage Your Constituents

Ask for something (other than giving money) that will invest them in your cause.– Like signing an online petition

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Engage Your Constituents

Offer somethingthey value in return.

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Engage Your Constituents

Offer somethingthey value in return.– Like discounts on tickets or an opportunity to pre-register for your next event

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Engage Your Constituents

Provide a source of knowledge through blogs, emails, or subscriptions.

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Solicitation

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Solicit Investment

Build a case that is consistent, shows impact, and is personal.

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Solicit Investment

Make it easy to pull the trigger with online volunteer signups and donations, mobile-friendly donation pages, and mobile check-ins at events.

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Endorsement

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Get Endorsed

Say thank you with personalized letter that show donation impact.

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Get Endorsed

Create emotional attachment by giving your investors something they can be proud of.

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Get Endorsed

Drive participation by offering opportunities to volunteer or asking donors to serve on committees.

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Get Endorsed

Make everything shareable with social sharing buttons on your website, peer-to-peer fundraising, forwarding options in emails, and swag.

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The Constituent Lifecycle

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Follow these strategies to keep up with the evolving constituent lifecycle. . .

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. . .and connect with supporters in today’s digital world.

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For more on constituent lifecycle strategies and tools, download the full report at:www.blackbaud.com/desktopreference