Ericsson Internal | 2015-02-25 | Page 1
The Car in theCONNECTED SOCIETY
Orvar Hurtig
Vice President Industry and SocietyEricsson
Ericsson Internal | 2015-02-25 | Page 2
TOWARDS THE NETWORKED SOCIETY
1875 20001975
10
30
50 15 years
50 billion connected devices
25 years
5 billion connected people
100 years
1 billion connected places
20
40
Con
ne
ctio
ns (
bill
ion
)
2020
Ericsson Internal | 2015-02-25 | Page 3
Networked Society
CONSUMER DRIVEN
“CONNECT YOUR
USERS”
SOCIETY DRIVEN
“CONNECT TO OTHER ECO-
SYSTEMS”
BUSINESS DRIVEN
“CONNECT YOUR ECO-
SYSTEM”
Ericsson Internal | 2015-02-25 | Page 4
CONSUMER PERSPECTIVE
›50 % of all drivers surveyed worldwide would
switch brands to a comparable brand to get Connected Car services.
›72 % of drivers would delay a car purchase by
one year to buy a car with connected Car services from their preferred brand.
›65 % of drivers surveyed after learning about
Connected Car services consider them an important feature in their next car.
AT&T Drive Studio & Ericsson ConsumerLab study in July/August 2014:
United States, Germany, Brazil, Japan and China.http://about.att.com/story/Aatt_drive_studio_and_ericsson_release_global_study_on_connected_car_buyers.html
Ericsson Internal | 2015-02-25 | Page 5
Automotive OEM
Network
Operator
Vehicle
Media Agencies
Insurance
Companies
Content Provider
Service Provider
App Developer
Fleet Company
Dealer
Repair Shop
Support Center
Energy / Utilities
Companies
Driver & Owner CONNECTED
ECOSYSTEM
BUSINESS PERSPECTIVE
MWC 2015 | Ericsson Internal | 2014-09-30 | Page 6
Society Perspective
Connected
Traffic Cloud
Connected
Vehicle Cloud
Traffic
Authority
Reaching out to vehicles and road users
TRAFFIC
MANAGEMENT
Sharing aggregated anonymous data
Connected Traffic
ManagementConnected Traffic
Safety
MWC 2015 | Ericsson Internal | 2014-09-30 | Page 7
Ericsson framework for Intelligent Transport
Fees &
charges
Traffic
efficiency
Transport
safetyInfotainment
Goods
mgmt
Vehicle
interaction
Service Enablement
Device Management
Connectivity Management
ICT infrastructure (private/public)
People Goods
Customer Experience Management
Ericsson Internal | 2015-02-25 | Page 8
TELECOM OPERATORS
TV & MEDIA
UTILITIES
PUBLIC SAFETY
TRANS-PORT
35,000
25,000
$5B 65,000
2.5 billion
1 billion
180#1
118,000
Subscribers
managed by us
Subscribers
supported by us
Services Employees
LTE (4G) Market share in the worlds largest 100 cities
Employees
Countries with customersR&D
Employees
Patents
In R&D
$33B Net Sales 2014