Download - The Business of Me - Day 1: What's your brand and business idea? by Mark S. Luckie

Transcript
Page 1: The Business of Me - Day 1: What's your brand and business idea? by Mark S. Luckie

presented by Mark S. Luckie!@marksluckie!

[email protected]!!

THE BUSINESS OF “ME” !

Page 2: The Business of Me - Day 1: What's your brand and business idea? by Mark S. Luckie

TRAITS OF AN ENTREPRENEUR!

•  Visionary!•  Communicator!•  Confident!•  Plans ahead!•  Passionate! Photo  by  flickr  user  jurvetson  

Page 3: The Business of Me - Day 1: What's your brand and business idea? by Mark S. Luckie

TRAITS OF AN ENTREPRENEUR!

•  Visionary!•  Communicator!•  Confident!•  Plans ahead!•  Passionate!

Poll Question #1!How many of you have at least one or

more of these traits?!

Page 4: The Business of Me - Day 1: What's your brand and business idea? by Mark S. Luckie

DAVID COHN!

Page 5: The Business of Me - Day 1: What's your brand and business idea? by Mark S. Luckie

 

CHARLI PENN-WATKINS!

Page 6: The Business of Me - Day 1: What's your brand and business idea? by Mark S. Luckie

 

KIRATIANA FREELON!

Page 7: The Business of Me - Day 1: What's your brand and business idea? by Mark S. Luckie

WHAT IS YOUR IDEA?!

Page 8: The Business of Me - Day 1: What's your brand and business idea? by Mark S. Luckie

IS THIS A BUSINESS?!

•  Is the idea profitable?!•  Is the business sustainable?!•  Does your idea require a team?!•  What are the risks?!!

Page 9: The Business of Me - Day 1: What's your brand and business idea? by Mark S. Luckie

KNOW THYSELF!

•  Who is your customer?!

!•  Who are your

competitors?!!•  What makes you

unique?!!

Page 10: The Business of Me - Day 1: What's your brand and business idea? by Mark S. Luckie

BRANDING YOURSELF!

•  Product demo!•  Company Profile!•  Website!•  Social Media!!

Page 11: The Business of Me - Day 1: What's your brand and business idea? by Mark S. Luckie

www.apple.com/iphone!

BRANDING YOURSELF: Product demo!

Page 12: The Business of Me - Day 1: What's your brand and business idea? by Mark S. Luckie

www.apple.com/iphone!

BRANDING YOURSELF: Product demo!

Poll Question #2!Who has seen a

great product demo before?!

Page 13: The Business of Me - Day 1: What's your brand and business idea? by Mark S. Luckie

BRANDING YOURSELF: COLORS!

www.manwifeanddog.com!

Page 14: The Business of Me - Day 1: What's your brand and business idea? by Mark S. Luckie

www.skift.com

BRANDING YOURSELF: Website!

Page 15: The Business of Me - Day 1: What's your brand and business idea? by Mark S. Luckie

www.skift.com

BRANDING YOURSELF: Website!

Poll Question #3!Who already has

a website?!

Page 16: The Business of Me - Day 1: What's your brand and business idea? by Mark S. Luckie

BRANDING YOURSELF: Social Media!

www.manwifeanddog.com!

Page 17: The Business of Me - Day 1: What's your brand and business idea? by Mark S. Luckie

BRANDING YOURSELF: Logo!

Page 18: The Business of Me - Day 1: What's your brand and business idea? by Mark S. Luckie

WHAT TECH WILL YOU NEED?!

•  Developer!•  Designer!•  Publisher!•  Engineer!!

Page 19: The Business of Me - Day 1: What's your brand and business idea? by Mark S. Luckie

LET’S HEAR YOUR PITCH!

•  Tweet at @BizJournalism!

•  Practice your 60-second pitch!

•  Get feedback tomorrow!

!

Page 20: The Business of Me - Day 1: What's your brand and business idea? by Mark S. Luckie

@[email protected]!

!

THE BUSINESS OF “ME” !

Questions?!