Presentatie titel
Rotterdam, 00 januari 2007
the bottom line
Rotterdam, 6 september 2010
Last week
developing options using the options sheet and “ritualized dissent”
you’ve read the adidas case
Business models
WHO... am I selling to?
WHAT... am I selling them? (and (more importantly) how does it help them?)
HOW... do I organize value?
HOW... do I make money?
Traditional questions:
Businessmodel canvas
Make “sense” of Adidas’ business
model(anno 2006)
Wrapping up
a business model is a quick way to consider a business.it’s used in VC pitches
Osterwalders Canvas is a visual representation of a businessmodel.
The model should make “sense”
It should be evident how you “make money”
Make “sense” of Adidas’ business
model(anno 2011)