Marina Barrett
MKTG 7546
Professor Brey
University of Memphis
Our goal is to connect everyone in the world through the 'things' they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people.
SPORTS Celtics have the largest following on Pinterest so
far. Great way for sport teams to engage with the
female demographic, and offer them content that cannot be found on Facebook , Twitter, or Google+.
WHOLE FOODS MARKET
“Pinterest allows us to curate images from across the web that really speak to who we are as a company. Images that reflect our core values and essentially communicate the essence of who we are.”
-Michael Bepko – Whole Foods global online community manager
IMPACT ON CURRENT SOCIAL MEDIA TRENDS
Social Commerce Reward Programs Collaborative Consumption Share Button Job Searches on Social Media Managing Feedback
SOCIAL COMMERCE
Social interactions and user contributions to facilitate in the buying and selling of products.
Pinterest offers the ability to add the price of an item to a pin.
Connect with customers based specifically on their interests.
SOCIAL MEDIA REWARDS PROGRAMS
Reach beyond the typical “Pin It to Win It”. Ask for customer opinions. Have Pinterest followers vote on the trend they
want to see next season. Rewards can be based off a point system for
likes, comments and re-pins.
Harness the Power of Your
Followers
JOB SEARCH
Visual Resume Graphic Designer – You can
pin pictures of your work and other services you offer
Financial Consultants – You can pin photos that represent client goals, such as financial independence or financing education.
Total Visits for the month of March.
COLLABORATIVE CONSUMPTION
Redefining traditional sharing through new technologies and peer communities.
Pinterest allows multiple collaborators on a board.
Opportunity to interpret the lifestyle of your clientele.
WHOLE FOODS “SUPPER HOT KITCHEN” BOARD
SHARE BUTTON
“PIN IT” BUTTON ON PROFESSORBREY.COM
MANAGING FEEDBACK
Source: 19 Tools For Pinterest Pros
MANAGING FEEDBACK
Referral Traffic
Hyperlinked Pictures Offers the ability to understand how customers perceive a product by viewing
comments, board titles, and what pictures are being pinned.
http://pinterest.com/source/“yourdomain.com” Harley-Davidson.com Tiffany.com Memphis.edu
INTERVIEWS
Great way to promote products.
Hopes to avoid advertising in the future.
Wants Pinterest to grow their categories.
Creates perfect Supply and Demand economy for virtual sharing.
“Snowball” effect for start-up brands
Hopes for it to stay well organized in the future.
Kelly Carney
Associate Commissioner of Marketing and
Television
Conference USA
Nicole Cartier
Director of New Media
Conference USA
Questions?
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