Download - The Asian Women Shopping Experience

8/3/2019 The Asian Women Shopping Experience

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THE ASIAN WOMEN SHOPPING

EXPERIENCE

INTERNATIONAL

TOURISM

PREPARED BY:CHRISTAL HEAVEN


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THE ASIAN WOMEN SHOPPING

EXPERIENCE

Individuals can change

their own behavior when trying to fulfill two or

more conflicting needs. (Festinger, 1957)


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WHAT IS SHOPPING

Shopping is the examining

ofgoods or services from retailers with the

intent to purchase at that time.

Shopping is an activity of

selection and/or purchase.

In some contexts it is consideredaleisure activity as well as an economic one.


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LETS LOOK AT SOME FACTORS THAT

INFLUENCES SHOPPING

Human behavior - develops as a result of transactionsamong mind (thinking, feeling,willing), body (biology, genetics), spirit (beliefs,

experiences, intuition), the influenceof micro-, meso-, macro-, and supra-environments on theindividual, and feedback fromthe environment.

Are you able to identify the different types ofenvironment that influences Asian Women shoppingexperience????


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LEVELS OF THE ENVIRONMENT

INFLUENCING HUMAN BEHAVIOR (ASIAN

WOMEN SHOPPING EXPERIENCE)


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THEORIES ON HUMAN BEHAVIOUR.

Human behavior occurs only when it is motivated by a need thatenergizes toward achieving goals.

Many different types of needs have been identified.According to Maslow (1954), when the lower-order needs are fulfilled, human beingsbecome motivated by higher-order needs. Satisfied needs cease to motivate.

Alderfer(1972) noted that when the upper-level needs cannot be met, the lower-level

needs become major motivators. Herzberg, Mausner, and Snyderman (1962) suggested that

fulfilling some of the needs does not always lead to satisfaction.

Vroom (1964) suggestedthat having goals and seeing a connection between own activity and theachievement of the goals is a motivator factor.

Festinger (1957) stated that individuals can change their behavior to fulfill

conflicting needs. Skinner (1969) argued that

pleasant outcomes generate repeated behavior.


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MAJOR ASPECTS OF HUMAN

BEHAVIOUR


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WHAT IS CULTURE?

The shared patterns of behaviors and interactions, cognitiveconstructs, and affective understanding that are learnedthrough a process of socialization. These shared patternsidentify the members of a culture group while also

distinguishing those of another group.(The Center forAdvanced Research on Language Acquisition (CARLA)

Linton, R. (1945). The Cultural BackgroundofPersonality. New York.

"A culture is a configuration of learned behaviours and resultsof behaviour whose component elements are shared andtransmitted by the members of a particular society" (p. 32).


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MCCLELLAND THEORY AND HUMANS

BEHAVIOUR

McClelland (1953) argued that humans

acquire motives from their cultures, which

dictate what needs are important to fulfill

first and why.


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COMPARING THE SHOPPING EXPERIENCE

OF BOTH AMERICAN AND ASIAN WOMEN.

ASIAN WOMENAMERICAN WOMEN

Asian women treat shopping as theopportunity to show their new

wealth or to socialize with friends.

routine shopping as fun ratherthan as emotional therapy orobsession.

Shopping malls have existed for

only a decade and are perceivedas social-status venues.

stroll through the mall andshowing off their wealth bypurchasing expensive handbags,clothes, and jewelry.

do not shop for emotional and self-actualization purposes,

relieve stress or find a bargain.

emotional satisfaction.

buy small gifts for themselvesthat symbolize life's littleluxuries.

They often purchase things theywant but do not need.

seek premium-priced brandnames to make a statementabout their social status.

buy top-quality designerproducts cheaply.

treat shopping as a daily

routine. some are obsessed with

shopping.


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COMPARING THE SHOPPING EXPERIENCE

OF BOTH AMERICAN AND ASIAN WOMEN.

View the clips below.

http://www.youtube.com/watch?v=qwYJrUyfLN

g http://www.youtube.com/watch?v=Xl9m5wkDk

IA


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THE IMPACT TOURIST BEHAVIOUR HAS ON

SHOPPING?

Tourist behavior has different meanings; it is

very diverse, multi-dimensional, and

interdisciplinary in nature.

Tourist behavior can be examined in relation to

topicalareas associated with consumer

behavior.


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SHOPPING?

Tourists have a very large and diverse number of goals, priorities, andpreferences that determine how they behave and why they behave the waythey do.

For example, a group of tourist from Canada travel to the Jamaica. The youngerones went FashionNight Out at the Farview Shopping Centrewhile the olderones may prefer to sun bath on the beach at Doctors Cave. Both types of

travelers have a common motivation, sightseeing, and express differentbehaviors because they are influenced by differences in age, social status,spending power, values, and interests.

The younger ones might be interestedin outdoor recreation, live entertainment, and socializing with natives,whereas elderly tourists might enjoyactivities in a peaceful, relaxing atmosphere.

Shopping has become a major part in tourism worldwide. Tourism travelsfrom every country just to attend the annual Fashion Night Out in New YorkCity.


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SHOPPING?

New York City (August 10, 2011)NYC & Company, New York City'smarketing, tourism and partnership organization, announced thatmore than 30 NYC hotels will offer exclusive packages betweenAugust 15 and September 30 in celebration of the third annualFashions Night Out, an initiative developed to boost the fashion and

retail industrys economic impact. To increase visitation and participation in New York Citys FNO event,

for the second year certain hotels will create unique lodgingexperiences, featuring complimentary cocktails, complimentarydinner, continental breakfast, spa treatments, access to styleconsultants, shopping discounts and more.

Last year, the average hotel occupancy rate for August andSeptember reached 89%, a nearly 5% increase over the year-endaverage for 2010. For the full list of detailed hotel offers, visit


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GROWTH IN THE TOURISM INDUSTRY

Currently, the tourism industry is facing an unprecedented growthworldwide.

As according to the diagram below Jamaica is an example of such fact.

STOP OVER

VISITOR

CRUISE

PASSENGER

F/X EARRINGS

US$M

1,266,366 865,419 $1,192,900

1,350,285 1,132,596 $1,350,000

1,414,786 1,099,775 $1,437,000

1,467,363 1,144,235 $1.5-m

1,614,099 1,225,240 $1.780-m

2.2 m 2.2 m 2.9-m


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INTERNATIONAL TOURISM INDUSTRY

AIMING AT CULTURAL DIVERSE VISITORS.

Culturally diverse visitors will be the future targets of the international tourism industry.

For example, Tourist who travels for entertainment purposes attend shows like the Jazz and Blues ,Reggae Sumfest, and other cultural shows. These shows creates live entertainment for these touristand therefore more similar events are being established. This is becoming a future target forInternationalTourism.

Health tourism

involves those visitors with medical conditions that travel to experience healing remedies. A person whotravels for wellness is generally healthy, but seeks therapies to maintain his or her well being.

In Jamaica, upscale hotels have extended their services to accommodate guests who use spatherapy facilities as the deciding factor in choosing a resort vacation, rather than viewing it as just anadditional amenity.

The Milk River Spa is said to be one of the most radioactive in the world and is similar to theLucerne Spa in Switzerland. Maintenance is being done to both facilities, but they will need

considerable capital injections to raise them to global standards. The Milk River improvement ventureis part of the Governments Millennium project, which is noted for assistance; the Bath Hotel and Spahowever, is being considered for divestment.


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THE TOURISM INDUSTRY LONG TERM

SUCCESS REMEDY IS

A more cultural approach towards marketing

Some examples are:

The Brand Jamaica Clothing Line,FashionNight Out ,

(similar to Fashion Night Out in the US) Community Tourism- (Through visitor/community

interaction, respective cultures are explored, ideas and

information are exchanged, and new friends are made).

And many others. http://www.youtube.com/watch?v=wQ-

vvCglSVo&feature=related


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DO YOU KNOW?

Asian women stroll through the mall and show off their wealth by purchasingexpensive handbags, clothes, and jewelry.(brands like Dolce & Gabana, Coach ..etc)

American women shop for emotional satisfaction or to find a bargain. (eg. Fashionnight Out).

NYC & Company, New York City's marketing, tourism and partnership organization,

announced that more than 30 NYC hotels will offer exclusive packages betweenAugust 15 and September 30 in celebration of the third annual FashionsNight Out,

Culturally diverse visitors will be the future targets of the international tourismindustry.

http://www.youtube.com/user/JamaicaPackages?v=sTGaB-fHYpE&feature=pyv&ad=4973624423&kw=jamaica


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REFERENCES

Caribbean Knowledge Information Centrehttp://www.eclacpos.org/profile/profileByCountry.asp?country_id=13&country_name=JAMAICA

Hotel Mule.http://www.hotelmule.com/management/html/17

/n-3117-13.html

Wikipedia.

Textbook.

CARTA

nycgo.com/fashionsnightout.


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THE END