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Putting Together Great Event Bags
One of the perks of going to a trade show, exhibition or award
ceremony is the goody bag. Who doesn’t like freebies? But there’s
an art to putting together a successful goody bag that won’t end up
in the bin at the end of the event.
Early Bird Perks
With forward planning, goody bags can be used prior to the event to
encourage early registrations. For example, the first 100 delegates to
register will receive a goody bag with x items etc.
Similarly opportunities to include literature or products within the
bags could be an incentive for exhibitors.
The Bag
The bag itself is important. Make sure it’s something that is creative,
attractive and practical, to encourage attendees to use it after the
event. This will increase your reach.
Bags with long shoulder straps are useful for trade shows and
exhibitions where attendees are walking around and networking.
In the Bag
Think carefully about your audience or attendees and tailor the
content to them. If your event has a theme, make sure this is
continued within the bags.
Maps and Show Guides
An obvious choice, but make sure you include a good floor plan and
show guide to allow attendees to navigate their way through the
venue.
Practical/Everyday Items
Useful, practical items that can be used repeatedly make good
promotional gifts. Their practical nature encourages repeated use
which will further your brand recognition.
Stationery
Branded notepaper and pens are useful at trade shows, especially if
your event includes keynote speakers, seminars and networking.
Focus on the design. This will encourage repeated use after the show
has ended.
Journals and Trade Publications
Trade publications provide good reading material for breaks.
Publishers are often happy to provide them alongside subscription
discounts and promotions. This can also be a good incentive for
journalists to cover the event and run interviews, articles and
features.
Comics and zines also go down well with recipients.
Food and Drink
Bottles of water and small snacks are a welcome addition, especially
at events that last all day. Make sure the items fit in with your overall
theme.
Wearable Items
Wearable items such as t-shirts and wristbands make great goody
bag additions as they allow attendees to market your brand for you.
Creativity and design are extremely important if you’re going to
persuade people to wear your products.
Be Creative
Thoughtful, unusual and unexpected items will ensure your goody
bag (and event) are talked about. Be creative. Come up with
something unique and fun. Provide hashtags to allow easy social
sharing.
Lancaster Printing is a leading
supplier of promotional products
in the UK.
T: +44 (0)1524 230 300
www.lancasterprinting.co.uk
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