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Page 1: The Art of Social Music

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Digital Media Strategies in the Creative & Cultural Industries

[The Art of Social Music]

Page 2: The Art of Social Music

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Social Music What do we mean by social music?

How does social influence how we create, perform and engage?"""

“Today, musician’s are tasked with not only creating & performing music, but also navigating the social space.”

--- @drkellypage ""

Page 3: The Art of Social Music

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Social + Create

Social Investing Social Participation

How social are you when you are creating music?"

Page 4: The Art of Social Music

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Social + Create bringing backstage onstage with social media"

Page 5: The Art of Social Music

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Social + Perform

•  How social are you when you are performing music “live”?"–  #eventhashtags!–  #artisthashtags!–  #albumhashtags!–  #singlehashtags!

•  Where is your music being “socially” performed?"–  Listening is streaming: According to

Nielsen, music streaming increased a full 24% from 2012 to 2013, while downloaded sales decreased 4.6%. !

–  Listeners are not only discovering songs and artists through their friends, followers and likes but also through automated listening processes like Pandora, Spotify, SoundCloud. !

–  The sheer exposure available on streaming platforms makes the service well worth it for smaller bands.!

–  !

MTV  VMA  2012  •  98,307  tweets  a  minute.  MTV  VMA  2013  •  306,100  tweets  per  minute    

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Social + Create: Virtual Choir

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Social + Engage

•  How & where are you engaging with listeners and fans about music (and not just your music)?"–  Twitter and Tumblr are two social contexts that augment an

audience’s music discovery experience – as platforms to have conversations around music.!

–  The production, distribution and success of an artist all come down to the listeners interest level in the music and the artist.!

–  Fans are often artists’ greatest curators, editors and promoters, taking it upon themselves to tweet, share and blog about the music. !

Page 8: The Art of Social Music

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Social + Engage: 360

“I think I’ve developed more of a personal connection with my fanbase through social media. However my music speaks for itself, if it wasn’t good then the people wouldn’t get into it.” --- 360

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But. It is not all about music.

Take a social stand. ""

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Social + Engage: #saysomething

A Great Big World" Fancy Reagan"

Page 11: The Art of Social Music

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Social + Engage: #saysomething

Twitter" Tumblr"

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Social + Engage: #whatispretty

Beyonce: Pretty Hurts" Instagram"

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Social + Engage: #rebelmusicdoc

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Social + Engage: Rebel Music

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Social Music Create. Good. Music."

"Share it."

"Share your story. "

"Share your creative process. "

"Share what you stand for. "

"Share what you stand against. "

"Create. Social Change."

"

Page 17: The Art of Social Music

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THANK YOU