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Page 1: The 5 Stages of Travel and the Digital Traveller · Tips CITIESTOVISITIN Top fimt-ti Dingle Kenys Dingle is with of and of . Its 'capital', Dingle, of higgledy-giggled'/ with aft

The 5 Stages of Travel and the Digital Traveller Gordon Black, Digital Tourism Scotland

Cairngorms Business Partnership Summer Tourism Conference 23 June 2015

Page 2: The 5 Stages of Travel and the Digital Traveller · Tips CITIESTOVISITIN Top fimt-ti Dingle Kenys Dingle is with of and of . Its 'capital', Dingle, of higgledy-giggled'/ with aft

SWITCHING OFF

Page 3: The 5 Stages of Travel and the Digital Traveller · Tips CITIESTOVISITIN Top fimt-ti Dingle Kenys Dingle is with of and of . Its 'capital', Dingle, of higgledy-giggled'/ with aft

DIGITAL TRAVELLER

Page 4: The 5 Stages of Travel and the Digital Traveller · Tips CITIESTOVISITIN Top fimt-ti Dingle Kenys Dingle is with of and of . Its 'capital', Dingle, of higgledy-giggled'/ with aft

DREAMING

Page 5: The 5 Stages of Travel and the Digital Traveller · Tips CITIESTOVISITIN Top fimt-ti Dingle Kenys Dingle is with of and of . Its 'capital', Dingle, of higgledy-giggled'/ with aft

DREAMING

Page 6: The 5 Stages of Travel and the Digital Traveller · Tips CITIESTOVISITIN Top fimt-ti Dingle Kenys Dingle is with of and of . Its 'capital', Dingle, of higgledy-giggled'/ with aft
Page 7: The 5 Stages of Travel and the Digital Traveller · Tips CITIESTOVISITIN Top fimt-ti Dingle Kenys Dingle is with of and of . Its 'capital', Dingle, of higgledy-giggled'/ with aft

DREAMING

Page 8: The 5 Stages of Travel and the Digital Traveller · Tips CITIESTOVISITIN Top fimt-ti Dingle Kenys Dingle is with of and of . Its 'capital', Dingle, of higgledy-giggled'/ with aft

DREAMING

Page 9: The 5 Stages of Travel and the Digital Traveller · Tips CITIESTOVISITIN Top fimt-ti Dingle Kenys Dingle is with of and of . Its 'capital', Dingle, of higgledy-giggled'/ with aft

DREAMING

Page 10: The 5 Stages of Travel and the Digital Traveller · Tips CITIESTOVISITIN Top fimt-ti Dingle Kenys Dingle is with of and of . Its 'capital', Dingle, of higgledy-giggled'/ with aft

DREAMING

Page 11: The 5 Stages of Travel and the Digital Traveller · Tips CITIESTOVISITIN Top fimt-ti Dingle Kenys Dingle is with of and of . Its 'capital', Dingle, of higgledy-giggled'/ with aft

DREAMING

Page 12: The 5 Stages of Travel and the Digital Traveller · Tips CITIESTOVISITIN Top fimt-ti Dingle Kenys Dingle is with of and of . Its 'capital', Dingle, of higgledy-giggled'/ with aft

INSPIRE

DREAMING

Page 13: The 5 Stages of Travel and the Digital Traveller · Tips CITIESTOVISITIN Top fimt-ti Dingle Kenys Dingle is with of and of . Its 'capital', Dingle, of higgledy-giggled'/ with aft

PLANNING

Page 14: The 5 Stages of Travel and the Digital Traveller · Tips CITIESTOVISITIN Top fimt-ti Dingle Kenys Dingle is with of and of . Its 'capital', Dingle, of higgledy-giggled'/ with aft

PLANNING

Page 15: The 5 Stages of Travel and the Digital Traveller · Tips CITIESTOVISITIN Top fimt-ti Dingle Kenys Dingle is with of and of . Its 'capital', Dingle, of higgledy-giggled'/ with aft

PLANNING

• 40 Websites visited before booking

• 77% Read reviews before choosing hotel

• 53% won’t book hotel without reviews

• 62% More likely to book hotel if management

responded to reviews

Page 16: The 5 Stages of Travel and the Digital Traveller · Tips CITIESTOVISITIN Top fimt-ti Dingle Kenys Dingle is with of and of . Its 'capital', Dingle, of higgledy-giggled'/ with aft

PLANNING

ONLINE PRESENCE REVIEWS

Page 17: The 5 Stages of Travel and the Digital Traveller · Tips CITIESTOVISITIN Top fimt-ti Dingle Kenys Dingle is with of and of . Its 'capital', Dingle, of higgledy-giggled'/ with aft

• Real Time Availability

• Instant Booking

• No Calls

BOOKING

Page 18: The 5 Stages of Travel and the Digital Traveller · Tips CITIESTOVISITIN Top fimt-ti Dingle Kenys Dingle is with of and of . Its 'capital', Dingle, of higgledy-giggled'/ with aft

EXPERIENCING

Page 19: The 5 Stages of Travel and the Digital Traveller · Tips CITIESTOVISITIN Top fimt-ti Dingle Kenys Dingle is with of and of . Its 'capital', Dingle, of higgledy-giggled'/ with aft

EXPERIENCING

Page 20: The 5 Stages of Travel and the Digital Traveller · Tips CITIESTOVISITIN Top fimt-ti Dingle Kenys Dingle is with of and of . Its 'capital', Dingle, of higgledy-giggled'/ with aft

EXPERIENCING

Page 21: The 5 Stages of Travel and the Digital Traveller · Tips CITIESTOVISITIN Top fimt-ti Dingle Kenys Dingle is with of and of . Its 'capital', Dingle, of higgledy-giggled'/ with aft

EXPERIENCING

Page 22: The 5 Stages of Travel and the Digital Traveller · Tips CITIESTOVISITIN Top fimt-ti Dingle Kenys Dingle is with of and of . Its 'capital', Dingle, of higgledy-giggled'/ with aft

EXPERIENCING

Page 23: The 5 Stages of Travel and the Digital Traveller · Tips CITIESTOVISITIN Top fimt-ti Dingle Kenys Dingle is with of and of . Its 'capital', Dingle, of higgledy-giggled'/ with aft

EXPERIENCING

EXPERIENCING

MOBILE OPTMISED FREE WIFI

Page 24: The 5 Stages of Travel and the Digital Traveller · Tips CITIESTOVISITIN Top fimt-ti Dingle Kenys Dingle is with of and of . Its 'capital', Dingle, of higgledy-giggled'/ with aft

SHARING

Page 25: The 5 Stages of Travel and the Digital Traveller · Tips CITIESTOVISITIN Top fimt-ti Dingle Kenys Dingle is with of and of . Its 'capital', Dingle, of higgledy-giggled'/ with aft

SHARING

INSPIRATION?

Page 26: The 5 Stages of Travel and the Digital Traveller · Tips CITIESTOVISITIN Top fimt-ti Dingle Kenys Dingle is with of and of . Its 'capital', Dingle, of higgledy-giggled'/ with aft

Are you part of the digital journey?

Page 27: The 5 Stages of Travel and the Digital Traveller · Tips CITIESTOVISITIN Top fimt-ti Dingle Kenys Dingle is with of and of . Its 'capital', Dingle, of higgledy-giggled'/ with aft

www.digitaltourismscotland.com

Page 28: The 5 Stages of Travel and the Digital Traveller · Tips CITIESTOVISITIN Top fimt-ti Dingle Kenys Dingle is with of and of . Its 'capital', Dingle, of higgledy-giggled'/ with aft

WORKSHOPS

• Based on ETAG workshop programme • Awareness raising + Hands-on practical workshops

• Digital Strategy Workshop • Driving the right traffic – SEO • Video Content Made Easy • …...

www.digitaltourismscotland.com

[email protected] Interested? Contact: Theresa Swayne (HIE)

Page 29: The 5 Stages of Travel and the Digital Traveller · Tips CITIESTOVISITIN Top fimt-ti Dingle Kenys Dingle is with of and of . Its 'capital', Dingle, of higgledy-giggled'/ with aft

www.digitaltourismscotland.com

Page 30: The 5 Stages of Travel and the Digital Traveller · Tips CITIESTOVISITIN Top fimt-ti Dingle Kenys Dingle is with of and of . Its 'capital', Dingle, of higgledy-giggled'/ with aft

Thank You.

www.digitaltourismscotland.com


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