"You have to be burning with an idea, or a problem, or a wrong that you
want to right. If you're not passionate enough from the start, you'll never
stick it out."
Steve Jobs
1. Passion and Purpose
The 4 steps to discovery
1. List your passions
2. Discover the sweet spot at the intersection
3. Describe your tone – Witty, Irreverent, Inspirational etc
4. Write the 20 word mission statement that distils your purpose
Note: Thanks to Porter Gale for this distilling of the discovery process
3. Social proof
Establish online trust and
credibility
• Followers on social networks
• Social sharing
• Published in media
5. Create focused content
Create and publish
• Blog posts
• Long form content
• Evergreen articles
• Multimedia content
• Optimize your content for
search, headlines, structure
• Keep testing the content
6. Build your online distribution
Content needs distribution. So
engage with your fans and build
online distribution
• Social
• Search
7. Network
Your network is your net worth
• Start with weak ties
• Build strong ties
• Give till it hurts
8. Collaborate
Create joint ventures with your network that produce
• Find and foster producing relationships that communicate and sell to the same audience category with online distribution
• Create a compelling offer that is easy for the partner to execute
• Market to each others email list and distribution networks
10. Learn the art of communication
The art and science of touching
minds and hearts
• Written
• Verbal
• Visual
Wrapping it up
1. Build your personal brand on passion and purpose
2. Own your digital platform
3. Display social proof
4. Select your social networks
5. Create the best content you can
6. Build your online distribution
7. Network
8. Collaborate
9. Create and build an epic creation
10. Learn the art of communication
11. Persist
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