Download - The 10 conversion mistakes companies are making today - iGaming London Affiliate Conference 2014

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Dave GowansConversion Factory

The 10 Conversion Mistakes Companies Are Making Today

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• Clients from startups to $5B web giants

• Focus on data-driven conversion optimisation

• Typically double digit increases within 3 months

Conversion Factory

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Make sure the page headline matches your ad

1 /

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Make the purpose of the page clear

2 /

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Present a clear and simple goal3 /

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Offer benefits, not features4 /

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Show – don’t tell5 /

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Make the CTA match the user’s goal and tell them what comes next

6 /

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http://www.buttonoptimizer.com

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Present a single Call to Action

7 /

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Make bonus structures and steps clear

8 /

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Make sure the user knows they're getting the offer

9 /

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Make registration as simple as possible

10 /

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10 simple rules for gaming sites1. Make sure the page headline matches your ad

2. Make the purpose of the page clear

3. Present a clear and simple goal

4. Offer benefits rather than features

5. Show - don't tell

6. CTAs should always match the user's goal

7. Present a single Call to Action

8. Make bonus structures and steps clear

9. Make sure the user knows they're getting the offer

10. Make registration forms appear as simple as possible

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http://conversionfactory.com/ebook

http://conversionfactory.com/ebook

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Dave GowansConversion Factory

Thank you

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