Dr. Nuttapon NimmanphatcharinPresident/CEO
Digital Economy Promotion Agency
Thailand Smart City
Thailand
2
Digital Status in 2017
3
Mobile Subscribers
@2017
121.53%
Internet Users
@2017
43.8M
Broadband Penetration
per Population
@2017
Broadband Penetration
per Household
@2017
38.21%
12.31%
value of e-Commerce
@2016
value of e-Payment
@2016
3.68 MMB
2.56 MMB386,300ICT employee
@2017
42MMobile social users
@2017
90+
Funded Startups
@2017
4
5
E-Commerce Startups Continue
to be Strong in Thailand
$65 Million in Series B Investment
https://techsauce.co/en/country-en/thailand-en/heres-happened-thailands-startup-ecosystem-2017/
6
30.7
81.9 87.5 93.5 93.6 97.9 9928.7
75.782.6
90.6 89.895.5 98.7
8
30.3
39.4
45.7 45.5
63.276.5
6.7
21.9
21
23.1 27.6
32.8
45
4.2
13.5
12
16.6 17.8
21.8
24.4
1-10 11-15 16-25 26-30 31-50 51-200 >200
Computer Internet Website Sale via Internet Receivable payment via internet
Size of
Establishments
Pe
rce
nta
ge
of
Esta
blish
me
nts
The 2017 Establishment Survey on Use of
Information and Communication Technology
7
Children and Youth Survey on Use of Information and Communication Technology 2017
8
Digital InnovationThailand
9
@ Thailand, Digital disruption has already happened!!!
The worlds largest
taxi company owns
no taxis
Uber
The largest accommodation
provider owns no real estate
Airbnb
The largest phone
companies own no
Telco infrastructure
Skype
The most popular media
owner creates no content
The world’s most valuable
retailer has no inventory
Alibaba
The fastest growing
banks have no
actual money
The world’s largest movie
house owns no cinemas
Netflix
The largest software
vendors don’t write
the apps
Apple
& 31 M users
26 M users
51 M users
12 M users104.13 MB
Total revenue
43.2k Hosts
0.3 M Guests
Lazada: 11.5 MVisitors
21.6k subscribers
13.96%Market Share
4 Mactive users
TrueMoney
10
Digital Park ThailandDigital Park Thailand is a new economic
cluster, strategically located on Eastern
Economic Corridor (EEC), aiming to be the
destination for digital global players and
digital biz innovators to Invest-Work-Learn-
Play together in the park where digital
lifestyle meet up with digital business.
Surrounded with regional logistic hub,
strength of numerous world-class digital
production, and well known academic
institutes, foster thriving digital innovation
ecosystem.
11
Digital TransformationThailand
12
Prew an e-Magazine on digital platform
Well-known Thai magazines and
daily newspapers are closing down
Baan Muang
closing after 44 years
Koo Sang Koo Som
magazine closing
after 38 years
Dichan magazine
closing after 37 years
Publishers transforming into
digital lifestyle platforms
Ookbeea Southeast
Asia digital
magazine
platform
13
Samitivej digitalizing its
hospital services
through
“Samitivej LINE Official
Account” and “LINE Beacon”
14
Mongkutwattana
General Hospital
Hiring Robot Nurses
3 robot nurses dressed in yellow
uniform to deliver medicine and
documents to doctors.http://www.gadgetify.com/robot-nurses/
http://www.komchadluek.net/news/regional/308669
15
ROBODOCTOR or Remote Presence System designing
to enhance efficiency in treatment processesPatients are able to get access to treatment promptly.
https://www.bangkokhospital.com/index.php/en/service-excellences/robodoctor
16https://i.pinimg.com/736x/bd/e1/6f/bde16f8cb4d2ac48aa35b0d66672fd31.jpg
ME by TMB offering a new
banking service, where
transactions can be made
anywhere online 24/7
https://www.icweb.co.th/work/me-by-tmb.html
17
TrueMoney enabling
everyone with access to
innovative financial
services, leading to
new lifestyle
http://www.truemoney.com/about/
Thailand
18
Digital Economy Promotion
Shaping a dynamic digital economy, with
digital-ready manpower and greater
digital awareness to propel change
VISION
Strategy 2:
Transform economy
towards Digital Thailand
Strategy 4:
Build digital innovation
ecosystems
Strategy 1:
Build manpower for
the digital era
Strategy 3:
Empower communities
for digital future
STRATEGY
19
Digital Economy Promotion
Master Plan (2018 – 2021)
500,000
30,000,000
10% 20%
25,000 24,700
10x
7 Smart Cities
10%
Digital Manpower
Digital Citizens
Digital Density Growth
Digitalized Enterprises
Average Valuation of
Thailand Startups
Digital Industry
GDP Contribution
Digitalized
Community
Digital Industry Investment
5% yoy
15%
GDP Growth
Increasing
income-generating
For the bottom 40 percent
Shaping a dynamic digital economy, with digital-ready manpower
and greater digital awareness to propel change
VISION
Smart
City
Big Data &
Innovation
Cyber
Security
Social Digital
Innovation
Digital
Citizen
Digital
Manpower
Digital
Transformation
Digital
Startup
Digitalized
Community
Digital Industry
Promotion
20
Digital Economy Promotion
Master Plan (2018 – 2021)
Strategy 1:
Build manpower for
the digital era
Strategy 3:
Empower communities
for digital future
Strategy 4:
Build digital innovation
ecosystems
Strategy 2:
Transform economy towards
Digital Thailand
21
Key action items
Smart
City
Big Data &
Innovation
Cyber
Security
Social Digital
Innovation
Digital
Citizen
Digital
Manpower
Digital
Transformation
Digital
Startup
Digitalized
Community
Digital Industry
Promotion
Strategy 1:
Build manpower for
the digital era
Strategy 3:
Empower communities
for digital future
Strategy 4:
Build digital innovation
ecosystems
Strategy 2:
Transform economy towards
Digital Thailand
Coding
Nation
Digital Manpower
Fund
Digital
Cafe
Tax Incentive
Digital Transformation Fund
Marketing & Internationalization Fund
RDI Fund (including standards and IP)
Smart Visa
Startup Fund
Community Fund
RDI Fund
Digital Consultant Program (business matching)
City Data Platform
Digital Park Thailand
IoT InstituteAgriculture Learning Health and
Active Aging(Showcase)
Digital Infrastructure Fund
Big Data as a Service Digital Academy
Code
Camp
National
Campaign
Certificate
Killer Apps
Awareness/
Marketing Fund
DEPA One Stop Service [ DOSS ]
Regulatory Sandbox
Digital Manpower Fund
Change Agent
Social Digital Innovation Fund
Consortium
Tax Incentive
Master
Plan and
Action Plan
RDI fund
Regulatory Sandbox
Digital
Assistant
Program
Cyber
Security
Consortium
Tax Incentive
Digital Startup
22
DRIVING MECHANISM AND FLAGSHIP INITIATIVES
Medium term
• Digital Economy Promotion Plan
Institutional
Resources and Tools
Output
Outcome
Evaluation
Digital Economy
Promotion Plan
depaInternational Desk
Benchmarking process
Implement
Digital Industry
Innovation
Manpower
Smart City
Agri. Community
Industry & Service sector
Security
Regional/ Area-based
DETMD NSO EGA
CAT
TOT
ONDE ETDA
IoT Institute Digital Startup Institute
depa Holding Company
Regional Offices + DOSS
Public Privatedepa
Rolling Plan
Digital Citizen
Digital Manpower
Digital Transformation
Digital Startup
Digitalized Communication
Social Digital Innovation
Smart City
Big Data & Innovation
Digital Industry Promotion
Cyber Security
Implemented through
10 programs
Subcommittee on Oversight
of Strategy and Digital Economy Promotion Plan
Academic
• Digital Startup• SME Transformation• Digital Manpower
•Digital Co – Research
•Digital Ecosystem Development
•Digital Community Transformation•Digital Infrastructure
depa Fund
Digital Industry Database
Sandbox Standard
Tax Incentive
23
Driving Mechanism
Short term
• Area-based Action Plan
• Flagship project
Policy Driving
Cabinet
NDEC and National Committee
Indicator
Implement
depa COMMISSION
SMART Visa
Flagship 1: Coding Thailand
Coding
Thailand
24
25
Flagship 2: Digital Transformation
Growth
5A
Planning3
Incubation/
Acceleration System for
International Scale Up
6
Start
Market
Market
1 Y 2 Y 3 Y
Start Up Market Development Program: - SMEs Tax Reduction
- SMEs Transformation Program
- Soft Landing Package
Digital Technology
and Innovation
Exchange Market
• Infrastructure Fund
• Digital Thailand Big Bang
• depa IP Desk
• Smart Visa for Investors
Business Revenue
Time
Idea
Hackathons (Open Big Data)
1
Idea Bootcamp2
Start up Fund Startup VC Fund + Growth Fund idea fund
depa and partnerships
Diversification
International
Market
Incubation/
Acceleration System
4
University
Public
Private
Flagship 3: Digital Startup Ecosystem
26
IPO
Community Learning Process
Local needs External Factors Community ManagementCommunity Learning
depa Community to identify needs
Digitalized Community
- Community ownership
- Civic participation
- Community learning
- Digital awareness
- Technology and innovation
driven development
- Self-assessment (capability)
- Development goals
- Community planning
- Digital Society at community
level
Province
Local Gov
Private Sector
Community
Startup to provide solutions
depa to coach the transformation
University to help with community planning
Local gov to support community
Private sector to provide commercial solutions
CAT & TOT to provide Free Wi Fi and e-Commerce infrastructure
Maximizing social
capital in
community with
digital technology
and innovation
• Digital Community Fund
• Grant Fund
• Community
Hackathons
Flagship 4: Digital Community Transformation
27
Flagship 5: Smart City
National Smart City
CommitteeNational PMC
Area-based PMCs
Smart City Working Groups
แผนปฏิบัตกิารเมืองอัจฉริยะในระดบัพืน้ที่
Smart City Master Plan
supporting smart
city
Public/ Private Sectors
driving smart
city
depa Branch
1. Chiang mai
2. Phuket
3. Khonkaen
4. Bangkok
Goals
Smart People
Smart Living
Smart Economy
Smart Mobility
Smart Energy & Environment
Smart Governance
Design with
the User
Understand the
Existing City Ecosystem
Design for Scale Build for
Sustainability
Be Data Driven Use Open Standards,
Open Data, Open Source,
and Open Innovation
Address Privacy
and Security
Be Collaborative
Digital Industry
Innovation
Manpower
Smart City
Agriculture Community
Industry & Service
Security
IoT Institute
Startup Institute
depa Holding Company
1 2 3 4 5 6 7 8
28
5. Chonburi
6. Rayong
7. Chachoengsao
29
Flagship 6: IoT Institute
https://easyparkgroup.com/smart-cities-index/
2017 Smart Cities Index
Thailand Smart City Master Plan (Draft)
31
Smart city definition
A smart city is an efficiently managed city with sustainable
services that serve its citizens so everyone is safe and happy.
32
ThailandSmart city
Six areas of smart city development
Smart
Economy
Smart
MobilitySmart
Living
Smart
Energy and
Environment
Smart
People
Smart
Governance
Ease of doing business
Business agility
Healthcare services
Healthy people
Digital awareness
Knowledgeable and digital citizen
Safe and accessible
Accessibility, convenience, and safety
Accessible
Government services accessibility
Green
Alternative green energy
Competitiveness
Transport and
green vehicles Quality of life
Social and
human capital
Participation
Natural resources
Sharing
Ride sharing and green mobility
Efficient
Efficient transportation and logistics management
Efficient
Efficient energy consumption
Environmentally friendly
Effective waste management
and environmental monitoring
Transparent
Transparency
Citizen centric
Citizen participation
Networking
Business connectivity
Innovating
Business innovation and transformation
Public safety
Public safety
Living comfort
Intelligent living facilities
Life long learning
Creative learning environments
Citizen centric
Inclusive society
33
2018
2019 2020 2022 2032
2036
Driving the developments
• National steering committee
• National smart city master plan
• Area-based action plans for the 7 pilot
cities
• Special zones
77 smart cities
• City data platforms
• Over 100 city services from
city data
• 27smart cities
• 50 developing cities
• 7 pilot cities – Phuket, Chiang
Mai, Khon Kaen, Bangkok,
Chonburi, Rayong,
Chacherngsao
• 20 developing cities – joint
ventures
3 Thai cities in the world smart
city ranking
• Thailand becomes the centre
of smart city development in
ASEAN
A Thai city ranked in the
world top 10 smart cities
Smart city development plan
34
Smart city development steps
Smart city
master plan
Digital
infrastructure
and smart
ecosystem
Mechanism for
efficient
workflow
City data
platform
Innovative and
sustainable
city services
SMART CITY
เมืองอัจฉริยะ
SmartMobility
Smart Energy and
Environment
SmartPeople
Smart Economy
Smart
Living
Smart Governance
Data from city agencies
is connected,
aggregated, analysed,
and made available for
innovative city services.
Sustainable
development
comes from
understanding
the local context
as well as
meeting
stakeholders
needs.
Digital infrastructure and
innovation will play an
important role in the smart
city ecosystem.
Through promotion of
SMEs, new
entrepreneurs, and
startups.
Practical workflow
will allow
stakeholders to
work together
effectively.
For efficient management of city resources, energy,
environments, traffic, safety as well as promoting well-
being of residents and life-long learning.
35
36
THANK YOU
37
Back up
The Digital Economy Promotion Agency (DEPA) was established on 23rd January 2017 to promote and support the development of
digital industry and innovation as well as the digital technology adoption and
usage for economic, social, cultural and security benefits, in accordance with the
Digital and Society Economy Act B.E. 2560 (2017).
38
DEPA to drive digital transformation towards Digital Thailand
Our missionTo develop the digital economy promotion
strategies in accordance with the national policy
and plan on the development of digital economy
and society
To promote and support the investment or
business operations in relation to the digital
industry and innovation
To promote, support and work with other public
and private organizations to achieve the
development of digital industry and innovation
To promote, support and implement the
human resource development with
regard to digital industry and innovation
To propose, expedite and follow up on the
amendment of intellectual property
protection laws, regulations or measures
related to digital industry and innovation,
in collaboration with the relevant
agencies
1
2 5
3
4
39
Promote and support
marketing, investment,
production and services in
relation to digital technology.
Promote and develop
the adoption of
digital technology by
businesses and industries.
Promote and support the development
of human resource related to digital
industry and innovation, in keeping up with
market demands.
Promote and facilitate
the investment in the digital
industry and digital innovation.
Promote and support the
development of assistive and
universally designed digital
technology.
Promote and support research,
development, and innovation
fundamental to the development of
digital industry.
Promote and support the use of digital
technology to create or disseminate via media
useful content in relation to economy,
society, culture and national security.
Promote and support the digital industry as well as digital
innovation.
Promote and support the
circulation of knowledge that
encourages the meaningful and
safe use of digital technology.
Digital Citizen Social Digital Innovation
Digital RDI
Digital ManpowerDigital Transformation
Areas of focus as mandated by law
40
Digital Industry and Innovation Promotion
Community Adoption Fund
DEPA Digital Startup Fund
Infrastructure Fund
DEPA Transformation Fund
Awareness/Marketing
Digital
Manpower
DEPA Research
Fund
depa Tools
41
42
depa Digital Startup Fund“สนบัสนุนใหทุ้กความผนัวสิาหกจิดจิทิลัเริม่ต้นให้เป็นจรงิและเตบิโตไป
ด้วยกนั” depa Digital Digital Community
Transformation Fund“สนบัสนุนใหชุ้มชนสามารถยกระดบัชุมชนเพ ือ่การพฒันาศกัยภาพด้วยเทคโนโลย ี
และนวตักรรมดจิทิลั”
depa Digital SMEs Transformation Fund“สนบัสนุนให ้SMEs เพ ิม่ขดีความสามารถ
การแข่งขนัด้วยเทคโนโลยแีละนวตักรรมดจิทิลัใหก้บัธุรกจิ”
depa Digital Manpower Fund“สนบัสนุนในการสร้างคนและบุคลากรดจิทิลั
ด้วยหลกัสูตรอบรมเพ ือ่พฒันาศกัยภาพทางด้านเทคโนโลยแีละนวตักรรมดจิทิลั”
depa Digital Infrastructure Fund“สนบัสนุนใหเ้กดิการพฒันาโครงสร้างพ ืน้ฐานของรฐัและเอกชนในการผลกัดนัอุตสาหกรรมดจิทิลัเพ ือ่
ยกระดบันวตักรรมดจิทิลัของประเทศ”
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