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Diamonds Diamonds Dia-monds Diamonds Diamonds Diamonds Diamonds Dia-monds Diamonds Diamonds Diamonds Diamonds Dia-monds Diamonds Diamonds Diamonds Diamonds Dia-monds Diamonds Diamonds Diamonds Diamonds Dia-monds Diamonds Diamonds
@Bharat
DiamonD Week
The idea of creating a platform which allows
players to network and conduct business within a diamond hub is clever and for that sole reason, Bharat Diamond Week, which is entering its finale today, has left its stakeholders satisfied. The show, which has attracted 800+ buyers over the course of two days, was conceived to give a boost to the Indian diamond trade, especially the SMEs and MSMEs, who more often than not don’t get much mileage in large shows.
Though it was the first
edition, full credits have to be given to the organizers for having created a show with state of the art amenities. Apart from giving a fillip to the diamond industry, hosting such a show in Bharat Diamond Bourse, will put one of the biggest diamond bourses on the world map and that is good for the overall health of the industry.
Many international buyers were seen on the show floor with a majority of them from Israel followed by a few from Belgium. Collectively, international
visitors were seen pleasantly surprised by how well the show was organized and also the ease with which it allowed them to network with their potential suppliers. Those who had shown interest towards goods found it easier to carry out the transaction in the respective supplier’s office in the premises itself.
The strictly ‘by invite only’ show attracted only serious buyers, which worked well for some exhibitors. But by the same token, some seemed to believe that throwing the
show open to all the players would’ve acted as a better branding exercise. Also, a good number of exhibitors shared the feedback that the show could’ve done with better promotional activities.
Considering it is the first edition, Bharat Diamond Week was definitely well received. It was a mutual platform for both buyers and exhibitors to enhance their businesses. In the coming editions, the presence of more international visitors will be an eventuality, as India is anyway a major sourcing hub. n
First Edition of Bharat Diamond Week Gives the Industry a Dose of Positivity
IN THE OFFICE
ON THE GO
AT THE STORE
Trade diamonds and gems: VDB connects thousands of buyers and sellers around the world.
www.vdbapp.com
VIRTUAL DIAMONDBOUTIQUE
B2B CONNECT FOR FREE US +1 212 221 [email protected]
b h a r a t d i a m o n d w e e k 2 0 1 82
25th April, 2018
Debunking 7 Myths about MillennialsMuch has been said about
millennials – about how tempestuous and impulsive they are or who a millenni-al really is. The overload of information about the largest cohort in India and China (400 million) is often very confusing for us as jewellers. They are definitely important for our sector, and if we have to capture this audience effec-tively, we should not buy into popular myths that are circu-lating about them. The main thing to understand is that there is no “typical” millennial shopper. However, since this group is so diverse and large, buying into stereotypes about them has become second nature to most industries.
1. All Millennials are the Same: Millennial is a large demographic and interestingly enough it also includes (30-34) those who have grown up without internet but later in life were privy to the digital world and an explosion of technology; now this audience is vastly different from ones who have just graduated out of college. The label ‘millennial’ leads brands to make the mistake of creating a stereotypical message for all as though all 400 million millennials
are the same. The first step in successfully marketing to millennials involves know-ing and understanding your niche audience. The one-size-fits-all paradigm is passé.
2. They Suffer from Herd Mentality: The first and the foremost thing to learn about the millennials is the fact that they believe in individuality. All signs possibly insinuate that millennials are subject to ‘herd mentality’, but this is anything but true. They don’t have anybody think-ing for them, they do the thinking themselves and they definitely don’t need to be shown a path to follow.
3. They Shop Online Only: It’s not all digital for them. Mil-lennials like the ‘look and feel’ of a product as much as their older counterparts and the ‘experience’ of shopping in a physical atmosphere is very impor-tant to them. According to emarketer, 82 per cent of the millennials believe in a “store front”.
4. They have lost interest in Diamonds: To think that millennials have altogeth-er lost their desire for diamonds is an incorrect thought. In fact, previous generations used to invest in a lot of traditional gold jewellery as compared to diamond jewellery. The current crop of young-sters don’t like the look of traditional jewellery. Their clothing and accessorizing have become more west-ernized. Pure gold jewellery does not match with the millennial fashion, style statement. So they have shifted more towards dia-mond jewellery and hence the demand for diamond jewellery with millennials has increased.
5. They only buy jewellery on Special Occasions: They like trends and like to create trends. Most of them are abreast with what’s stylish and they like jew-ellery to be a part of their persona. In that scheme of things, millennials don’t stick to buying jewellery
only during festivals or weddings. In fact, the purchase of every-day, light weight jewellery is on the rise for this very reason.
6. They get Influenced by Celebrities: Again, mil-lennials don’t blindly buy something because their favourite celebrity is seen wearing it. The one’s they tend to follow are the ones they have a strong emotion-al connect with and this is where micro-influencers and bloggers are far more powerful than celebrities when it comes to millenni-als.
7. They like Cheap Things: Millennials are cost conscious for sure, but that doesn’t make them cheap. They might look at 5 different shops and go for the one that gives them the best deal that makes them smart but not cheap. As a matter of fact they have a liking for the finer things in life and jewellery is definitely in their scheme of priorities. n
SYNTHdetectSYNTHdetect is the latest instrument in our line up for detecting all types of synthetics. Unlike our other instruments, SYNTHdetect is specially designed for testing stones in mounted jewellery, but can also be used to test loose stones.
It comes with 3 attachments for a large range of jewellery including rings and earrings, bangles, and a tray for brooches, necklaces and loose stones.
SYNTHdetect is suitable for rapidly testing colourless and near colourless stones with no lower size limit. It comes with a large touch screen with built in software which features an image zoom, a selection of viewing modes along with various exposure settings.
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INNOVATION
IIDGRA De Beers Group Company
www.iidgr.com
For more information please email [email protected]
b h a r a t d i a m o n d w e e k 2 0 1 84
25th April, 2018
Buyers Speak
The format of the show is very good. Though there were certain issues
on Day 1 like entry pass & registration, the show is quite well-organised, this being the first edition. I met a lot of good suppliers. Also, I would like to mention that I have got good price. I am looking at doing good business with some of the companies that I have met. I would like to point out that if there would be affordable and easily movable detection equipment, it would help small traders.
- Gaurav Kothari, Kothari Jewels (Buyer)
My first impression is that Bharat Diamond
Week is neat, orderly and very well
organised. Every booth has goods presented
in different size, shapes, which is good for
the buyer. I was expecting more unknown/
smaller manufacturers here. May be BDB can
help them participate in a show like this. Bharat
Diamond Bourse is the ideal place to conduct
the show. However, there is a need to control
the buyers who visit the show so that they don’t
go elsewhere but buy at the show.
- Alex Popov, President, Moscow Diamond Bourse
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25th April, 2018
Ankit Gems Dharmanandan Diamonds
Diasqua India Dirgh Diamond
Hari Krishna Exports Janam Corporation
KGK Diamonds (I) KTC Co.
L.K.Impex M. Suresh Company
Malca-Amit JK Logistics Osia Gems
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25th April, 2018
Paladiya Brothers & Co. Poddar Diamond
Star Brillian Thumar Gems
Vaibhav Gems Venus Jewel
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25th April, 2018
Team members of Brussels Airlines
Mrs. Sangeeta and Mr. Paurus with Associate Publisher Arpit Kala
Bharat Diamond Week Participants Unwind @Gala Dinner Hosted by Brussels Airlines
Two days of serious business deserved a night of
unwinding and that is exactly what the Gala Dinner
sponsored by Brussels Airlines offered all the participants.
The networking evening, which happened at Sofitel (BKC)
also had a raffle in the offing, where Brussels Airlines
offered the winner Business Class tickets. The lucky
winner of the raffle was Ashish Gandhi of Osia Gems.
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25th April, 2018
Exhibitors Speak
I think this show is a brilliant concept –
full credit to Bharat Diamond Bourse for
coming up with a show like this where all
players can meet in one single platform
where a lot of networking can happen.
For us, clients are already familiar with IGI
and in a show like this our brand is further
being endorsed amongst players.
- Tehmasp Printer, International Gemmological Institute
Quality of response in the show is less
and in offices it is much better. Buyers
are visiting the show but they are doing
businesses in the offices. This is a good
platform to get to know the buyers for sure.
It is their first initiative and in the future the
show can be grander. Also, I think next time,
the show should be thrown open to everybody
who visits the Bourse on a daily basis. I have
been to Israel Diamond Week and I would say
this show is better than that. It has a good
future.
- Ajay Jakhotia, Kunming Diamond, Hong Kong
We have a lot of fancy cuts on offer
and we are extremely happy
because for the first time we are getting to
show our products to a lot of international
buyers. There are also quite a few local
buyers here. So far we have received many
enquiries, but whether or not they will
convert into business is something I am
not sure of. It is good that it is happening
in Bharat Diamond Bourse because we get
a chance to touch base with brokers as
well.
- Hardik Donda, Param Exports
Even though it is the first edition, they have
made quite a good effort and the show
has come out well. More than anything, the
show is a good PR platform where we are able
to liaise with clients and vice versa. They have
not advertised too much – in fact if they had,
I feel like they could’ve gotten more footfalls.
Personally, I feel like they could’ve given
one complimentary pass to BDB property
holders, it would’ve been in the best interest
of the industry. We met quite a few Israeli and
Belgium buyers – over all it was a good show
for us.
- Purvi Shah, J. B. AND BROTHERS
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25th April, 2018
Exhibitors Speak
The show gives good
exposure to meet various
buyers in one place. We were
expecting more buyers but
we saw quite a few from
Israel and we got a good
response from them. We were
expecting a lot more buyers
from Hong Kong and the
U.S., and from China as we
get good price from Chinese
buyers.
- Sanjay Paladiya, Paladiya Brothers and Co.
The first day wasn’t that busy but the
overall organization and the structure
of the show is really good. The format is also
great because you don’t really need a bigger
booth – if you are not able to show all your
goods in the booth, you can always take the
buyer to the office. The small and medium
scale companies get better exposure and
this is a great platform for Bharat Diamond
Bourse as well.
- Ankit Shah, Ankit Gems
Though it is the first
edition, the show has
been organized extremely
well and the great thing
is that all the right kind of
customers are coming in. I
deal with colour diamonds
and the demand for them
is not so great in India yet.
However, I feel in due time
the demand will pick up for
sure and I think shows like
these will help me a lot in the
future.
- Denish Shah, D.Diam
We thought a show like this happening in
the Bourse will be a good opportunity;
it has been almost 2 days and we haven’t
seen many buyers, especially we haven’t
seen many international faces. However, the
number of buyers who have visited us so far
have shown good interest. I feel like may be
the 2nd or 3rd time around, people will gain
more confidence in the show.
- Piyush Patel, Dharmanandan Diamonds
Being the first edition,
Bharat Diamond Week
is well organised. Format
of the show is good, ‘öne
company, one booth’ gives
an equal exposure and an
opportunity of level play
for all. The show allows an
opportunity of one-to-one
connect with the buyers, to
build relationship with the
potential consumers.
- Nitshi Shah, Janam Corporation
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25th April, 2018
Mohit Agawral, GiA Instructor
DRC Techno - Technical Team
GIA Seminar on Identifying Synthetic Diamonds
The GIA seminar gave an overview of synthetic diamonds. It was conducted by GIA instructor Mohit
Agarwal. The seminar touched upon the most common synthetic growing methods, latest developments and identification characteristics of natural vs. synthetic diamonds.
NGTC& GII Presentation: Chinese Synthetic Diamonds and Detection/Identification at NGTC
The seminar was conducted by Dr. Lu Taijin`, Chief Scientist, National Gemstone Testing Center (NGTC).
National Gemstone Testing Center (NGTC) was established and approved by China State Commission Office for Public Sector Reform in 1992. It is a state-level and authority organization of gems & jewellery testing and inspecting, authorized by the Government. It has passed various accreditations and certifications from the state-level organizations for quality supervision, inspection and quarantine. It is China’s foremost authority in testing and inspection of gems and jewellery. It is also an authorized state-level organization for identifying achievements of science and technology, a testing laboratory for import and export goods, and the appointed laboratory of China Consumer’s Association.
DRC Techno: Loss of Consumer Trust and How to Get It Back with “Chain of Custody”
DRC Techno is a Surat based Research & Development Company that is affiliated to the Dharmanandan
Diamonds group. The company strives to provide customers’ products and services to fulfill their production needs in a most efficient manner. The company offers a wide range of products with customized software development and deep spectrum of technology that considerably improves clients’ performance. During the seminar, conducted by their technical team, they discussed their latest equipment and how these equipment can be used to effectively identify synthetic diamonds.
DDES Seminars
Dr. Lu Taijin, NGTC
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