Presented By:
SMS Dominator
Text Message Marketing Tips
For Your Night Club
What Is Text Message Marketing?
SMS (Short Message Service) Text Message Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list.
The small, yet powerful, 160 character space is one of the best marketing tools available today.
How Text Message Marketing Works
Why Text Message Marketing?
WHY?
Text Messaging is the Most-Used Mobile
Service
More Than 6 BILLION Mobile
Subscribers World-wide
Most Mobile Users Send and
Receive Text Messages Daily
More Than ½ of U.S. Mobile Spending is
LOCAL
Consumers ALWAYS Have Their Mobile Devices with
Them
4.1 Billion Texts Are Sent
Daily in the U.S Alone
Extremely TARGETED
Permission-Based (Opt-in)
Reliable, INSTANT Reach
Benefits of Text Message Marketing
High Open Rates
High Redemption Rates
Reduced Advertising Costs
Benefits of Text Message Marketing
Personalized Communication
Builds Customer Loyalty
Can Go Viral
Benefits of Text Message Marketing
Ways to Build Your Mobile List
Text to Join
Email List
Website Sign-
Up
People Opt-in Using Your
Keyword and Short Code
Add a Mobile Sign-Up Form to
Your Website
Email Your “Email” List
and Ask Them to Join Your
Mobile List
Social Media
Sign-Up
Ask Your Social Media
Followers to Join Your Mobile List
Manual Sign-
Up
BirthdayClub
Program
Start a Birthday Rewards Program
Manually Add New
Customers Who Agree
to Join
Ways to Build Your Mobile List
Night Club Tables Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else Your Target Market Will See Them!
Where to Advertise Your Short Code and Keyword?
Text 55555 to DRINKS and Get $2 Off Martini
Text Message Marketing Ideas
For Your Night Club
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Offer Mobile Coupons
and Discounts
Send Text Message Offers on
Slow Nights to Increase
Traffic
Send“Table Ready”
Notifications
Text Message Marketing Ideas
For Your Night Club
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
Notify Customers
of New Drink and
Food Items
Start a “Frequent Customer”
Loyalty Program to Get Repeat Business
Send Event Reminders to Increase Awareness
and Attendance
Text Message Marketing Ideas
For Your Night Club
Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9
Implement the Use of QR Codes to Direct People to
Your Website,
Menu, etc.
Hold Contests with Your
Mobile List to Keep Them
Engaged
Run a Birthday Rewards Program
Text Message Marketing Ideas
For Your Night Club
Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12
Send“Thank You”
Messagesto Your
Customers
Communicate Efficiently With Staff Members
Conduct Customer Satisfaction Surveys and Polls
Different Types of Text Marketing Campaigns
Save Save MoreMore
Spend Spend MoreMore
Purchase Purchase MoreMore
Get a Get a FreebieFreebie
Types of Text
Marketing Campaign
s
Let’s Take a Closer Look at These…
Save Save MoreMore
EXAMPLE
Show this text to receive 20% off of any Drink at Night Club Spot. EXP 5/15
EXAMPLE
Spend $25 or more at Night Club Spot and receive $5 OFF when you show this text. EXP 5/15
Spend Spend MoreMore
EXAMPLE
Purchase a Beer at Night Club Spot and get $1 OFF of another Beer. EXP 5/15
Purchase Purchase MoreMore
EXAMPLE
Purchase two Cocktails at Night Club Spot and receive one more for FREE. EXP 5/15
Get a Get a FreebieFreebie
How to Use QR Codes
Send Users to a Mobile Menu of Drinks and Appetizers
Send Users to Your Photos and Social Media Sites
Send Users to a Mobile Video of Your Bartenders Preparing Drinks
How to Use QR Codes
Send Viewers to Your Coupons and Discount Offers
Put Your QR Codes on ALL Marketing Materials
Put QR Codes on Your Receipts
Tell List Subscribers What to Expect as Soon as They Join
Always Include Your Night Club’s Name in Your Messages
Make it Easy for Your Customers to Opt-Out of Your List
Notify Consumers of Potential Text Message Costs
Text Message Marketing Points to Remember
Sending Out Sporadic, Inconsistent Messages
Sending Out Spam
ONLY Sending Out Promotions
Text Message Marketing Mistakes to Avoid
THANK YOUTHANK YOU
For Viewing Our Text For Viewing Our Text Message Marketing Message Marketing
Presentation!Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Us Today.
SMS Dominatorhttp://smsdominator.com
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