Text Message Marketing Tips
For Your Accounting Firm
Presented By:
SMS DominatorSMS Dominator
SMS (Short Message Service) Text Message Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list.
The small, yet powerful, 160 character space is one of the best marketing tools available today.
What Is Text Message Marketing?
How Text Message Marketing Works
Why Text Message Marketing?
WHY?
Text Messaging is the Most-Used Mobile
Service
More Than 6 BILLION Mobile
Subscribers World-wide
Most Mobile Users Send and
Receive Text Messages Daily
More Than ½ of U.S. Mobile Spending is
LOCAL
Consumers ALWAYS Have Their Mobile Devices with
Them
4.1 Billion Texts Are Sent
Daily in the U.S Alone
Extremely TARGETED
Permission-Based (Opt-in)
Reliable, INSTANT Reach
Benefits of Text Message Marketing
High Open Rates
High Response Rates
Reduced Advertising Costs
Benefits of Text Message Marketing
Cut Down on “No-Shows”
Builds Client Loyalty
Private Communication With Clients
Benefits of Text Message Marketing
Ways to Build Your Mobile List
Text to Join
Email List
Website Sign-
Up
People Opt-in Using Your
Keyword and Short Code,QR Code or
Phone Number
Add a Mobile Sign-Up Form to
Your Website
Email Your Client List and Ask Them to Join Your
Mobile List
Social Media
Sign-Up
Ask Your Social Media
Followers to Join Your Mobile List
Manual Sign-
Up
Newsletter Sign-Up
Create a Newsletter
on Accounting
Topics
Add New Clients
Who Agree to Join
Ways to Build Your Mobile List
Accounting Firm Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else Your Target Market Will See Them!
Where to Advertise Your Short Code and Keyword?
Text 55555 to ACCOUNTANT and Get 20% OFF Services
Text Messaging Ideas For Your Accounting Firm
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Alert Clients About New
Services
Remind and
Confirm Appointme
nts with Clients to Reduce
“No-Shows”
Send Customers
Helpful Accounting Tips from Time to
Time
Text Messaging Ideas For Your Accounting Firm
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
Use QR Codes to
Direct People to
Your Website, Online Videos,
etc.
Send “Thank You”
Messages to Your Clients
Conduct Client
Satisfaction Surveys and Polls
Different Types of Text Message Uses
ConfirmationConfirmation ReminderReminder CancellationCancellation
Types of Text
Message Uses
Let’s Take a Closer Look at These…
EXAMPLE
Ms. Smith, you have an appointment with Accounting Spot on January 6th at 3pm. Please call 555-555-5555 if you can not make it.
ConfirmationsConfirmations
EXAMPLE
Mr. Jones, it’s time to prepare your annual taxes. Contact Accounting Spot at 555-555-5555 to schedule an appointment.
RemindersReminders
EXAMPLE
Mr. Brown, I am sorry, but we had to cancel your appointment with Accounting Spot on Jan 9th. Please call us to reschedule at 555-555-5555
CancellationsCancellations
Reduce “No-Shows”
Ability to Fill More Canceled Appointments
Lowers Lost Revenue
Saves Staff Some Time
Easy - No Software or Technical Knowledge Required
Benefits of Appointment Reminders
How to Use QR Codes
Create an Instant Mobile Preview of Your Accounting Office
Send Users to Your Photos and Social Media Sites
Send Users to a Mobile Video of You Giving Helpful Accounting Tips
How to Use QR Codes
Send Viewers to the Sign-Up Page for your Online Newsletter
Put Your QR Codes on ALL Marketing Materials and Post in Your Office
Put QR Codes on Your Invoices
Always Include Your Accounting Firm’s Name in Your Messages
Make it Easy for Your Clients to Opt-Out of Your List
Notify Clients of Potential Text Message Costs
Text Messaging MarketingPoints to Remember
Sending Out Sporadic, Inconsistent Messages
Sending Out Spam
ONLY Sending Out Promotions
Text Message Marketing Mistakes to Avoid
THANK YOUTHANK YOU
For Viewing Our Text For Viewing Our Text Message Marketing Message Marketing
Presentation!Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Us Today.
SMS Dominatorhttp://smsdominator.com
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