Janna Bastow

Co-founder, ProdPad

TESTING AND

VALIDATING YOUR IDEA

2 TESTING AND VALIDATING YOUR IDEA

WELCOME TO GENERAL ASSEMBLY

3 INTRODUCTION

JANNA BASTOW

and more…

4 INTRODUCTION

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INTRODUCE YOURSELF

5 LEARNING OBJECTIVES

By the end of this session you will be able to...

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6 AGENDA

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7 TESTING AND VALIDATING YOUR IDEA

PRODUCT / MARKET FIT

8 PRODUCT/MARKET FIT

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9 FINDING PRODUCT/MARKET FIT

A BUSINESS HAS PRODUCT/MARKET FIT WHEN IT HAS A SET OF

CUSTOMERS EXCITED ENOUGH ABOUT YOUR PRODUCT TO PAY FOR IT,

WHERE PAYMENT CAN BE IN MONEY OR TIME

10 PRODUCT/MARKET FIT

THE

MARKET

GAP IN THE

MARKET

MARKET IN THE

GAP

11 PRODUCT/MARKET MISFITS

12 PRODUCT/MARKET FIT

13 FINDING PRODUCT/MARKET FIT

14 TESTING AND VALIDATING YOUR IDEA

THE MVP PHILOSOPHY

15 THE MVP PHILOSOPHY

LET’S SAY YOU HAVE A GREAT IDEA FOR A PRODUCT

16 THE MVP PHILOSOPHY

WHAT ARE SOME OF THE POTENTIAL RISKS? ‣

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17 THE MVP PHILOSOPHY

WHAT ARE THE BENEFITS OF THIS?

18 THE MVP PHILOSOPHY

IT ANSWERS THESE QUESTIONS

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19 THE MVP PHILOSOPHY

Minimum Viable Product

20 THE MVP PHILOSOPHY

Why MVP?

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21 THE MVP PHILOSOPHY

Lean Steps

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22 THE MVP PHILOSOPHY

Pivot

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23 THE MVP PHILOSOPHY

Groupon

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24 THE MVP PHILOSOPHY

Virgin America

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25 TESTING AND VALIDATING YOUR IDEA

5 MINUTE BREAK

26 TESTING AND VALIDATING YOUR IDEA

MVP EXERCISE

27 MVP EXERCISE

Business Risks

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28 MVP EXERCISE

Draw/Diagram/Describe

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29 MVP EXERCISE

MVP Review

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30 MVP EXERCISE

Risk Review

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31

DISCUSSION TIME

TESTING AND VALIDATING YOUR IDEA

32

Q&A TESTING AND VALIDATING YOUR IDEA