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10 Essential Tips
Patricia TynanSage
Use #SageNPS
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Tip # 1 Claim Your Name
• You want to secure your name or your organization’s
name, even if you don’t plan on using it right away.
• Protect your identity and reputation.
At the very least so other individuals,
organizations or even businesses -
don’t claim your identity or squat on your
name for profit.
• Social networking identity theft is not
a crime, but it definitely is a pain.
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Start with most the most popular…
Or use a service like knowem.com that can help you claim your name in 550+ social
networks.
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Tip #2 Complete Your Profiles
• Complete your profiles – completely.
• Your profile is a virtual introduction make it authentic,
descriptive and unique. Be sure to include:– Photo – you will receive more friends, follows and likes. The
same is true for your organization’s profile. Include a visual
element that represents your organization’s brand.
– Headline or summary. Include a statement that describes
who you are. What do you do for your not for profit? Are you
the reconciliation whiz or fundraising guru? Give a few facts
about yourself, say what you stand for or identify your cause.
– Add links back to your organization to further awareness.
Your organization’s profile should include a link to your website
and a description of its mission.
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www.JazzFoundation.org
Connect on Facebook, Twitter and Your Tube
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Jazz Foundation on Twitter
Mission is incorporated into the headline and includes a link to their website.
Messages are on point and relevant, would benefit by increasing frequency of posts.
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Jazz Foundation on Twitter
Wendy Oxenhorn, Executive Director – may want to ask visitors to follow her at
@JazzFoundation
Joseph Petrucelli, Staff at the Jazz Foundation, Musician. Clearly communicates what
he is about.
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Tip # 3 Listen Before You Start
"Seek first to understand, then to be understood”
Stephen R. Covey
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Find Similar Organizations
The search above returns:
www.simsfoundation.org
www.music2life.org
www.musicontheporch.com
“Musician” “Support” “Nonprofit”
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How To Create A Google Account
Click “Sign In” in the upper right side of the Google Toolbar
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Google Reader - A One Stop Listening Outpost
To create an account, login to Google, select “More from the black Toolbar.
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Tip # 4 Old Etiquette Rules Apply
Social networking online is not so different
than face to face communications.
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Tip # 5 Who Are You?
Before you can truly understand how to communicate with
your supporters, you have to understand yourself.
I need to
define my
voice.
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www.facebook.com/markzuckerberg
Attended Harvard. Dropped Out. Created Facebook in a week with a little help from
his “friends”. He now has 750 million of them (actually 4.7 M).
What do we really know about him? His headline, “I'm trying to make the world a
more open place by helping people connect and share.”
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Tip # 6 Now Say Something
Interesting
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http://www.facebook.com/ladygaga
Lady Gaga has a sizeable Facebook following: 40,822,472. She has completed her
profile in Facebook - completely. She shares links to her content - music videos,
pictures, news stories. It’s interactive there are many “things” that you can do on her
site: signup for a newsletter, look up concert info, view photos in her albums,
participate in a discussion board ...
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Create a Facebook Page (not a profile) for your organization.
Pages and profiles are different. Unless you’re a brand like Lady Gaga.
Go to http://www.facebook.com/pages/create.php to get started
It takes 10 minutes to create a Facebook page – REALLY.
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Tip # 7 Connect & Engage
Lady Gaga rocks Twitter sending messages that are
personal and meaningful to her and her fans. Maybe
that’s why she has almost 12 Million followers?
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Tip # 8
Build Relationships
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Gaga gives
thanks.
She responds to
questions from
followers – with
real responses in
real time.
Shares a bit of
news.
Shares fan
content &
acknowledges
her followers.
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Tip # 9 Organize
• Use a social media “dashboard” to listen, organize,
and manage your communications.
• Free tools that are available:
– www.Hootsuite.com – what we use.
– http://seesmic.com
– www.Tweetdeck.com
– http://ping.fm/
• Once you get the hang of it … it really is easy.
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Tip # 10 GREAT Content
• Social networks are similar to websites - they need
maintenance and content that’s current.
• Keep in mind content doesn’t always have to be
something you wrote or created. Sharing is a great
way to participate in social networks.
• Content that is relevant and useful: solves a problem,
shares a resource, tells a story, motivates or inspires
your staff and supporters, makes your followers and
friends smarter, better, richer…
• Content creates value by positioning you or your
organization as a reliable, valuable source of
information about your cause, industry etc.
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Gaga shares content via Twitter
Gaga shares content via Facebook
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Recap
1. Claim Your Name
2. Complete Your Profiles - Completely
3. Listen Before You Start
4. Old Etiquette Rules Apply
5. Who Are You? Define Your Voice.
6. Now Say Something!
7. Connect & Engage
8. Build Relationships
9. Organize
10.GREAT Content
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Resources
– http://www.facebook.com/nonprofitorgs
– http://mashable.com/2011/04/18/non-profit-facebook-guide
– http://www.google.com/nonprofits/
– The ultimate guide http://mashable.com/guidebook/twitter/
• Other
– http://home.techsoup.org/pages/default.aspx
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Contact
• Email: Patricia <dot>Tynan<at> Sage<dot>com
• Phone: 512-861-3000
• Tweeting on behalf of @SageNonprofit
• Posting at Facebook.com/sagenonprofitsolutions
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