- 1. Telling Your Coalition Storywith Social Media Telling Your
Coalition Storywith Social Media Sue Stine Sr. Manager,
Dissemination and Coalition Relations CADCA National Coalition
Institute
2. What is/are Social Media?
- Interactive technology designed to enable social
networking
3. Social Media Podcast Blog tweet Vodcast Text messaging Web
conferencing 4. Why Social Media?
- As alistening tool to better understand your community
-
-
- As adialogue tool to better engage with your community
-
-
- As acommunication channel to build identity and send
messages
5. How can Social Media work for coalitions?
-
-
- Get information out more quickly
6. SayYES to social media when you ... 7. ... want to express
the coalition's voice 8. ... want to make it easy for people to
share knowledgeand information 9. ... are willing toshareideas
andco-developwithothers 10. ...can deal with the messiness 11.
SayNO to social media when you ... 12. ... stress over controlling
the message 13. ... your priority population ... ... isn't online
14. ... when everything must be authorized by a central authority
15. ... when your message is written in stone .. ..not electricity
16. 17. Listen & Track 18. Why Listen?
-
- To better serve our community
Source: WeAreMedia.org
- Stay on top of changes affecting what we do
- Respond/engage our critics
19. For What Are We Listening?
-
- What is being said about us, our organization?
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- What is being said about our issue or topic?
-
- Where are the conversations happening?
20. Listening opensthe Door to ... 21. Connect Used with
permission:dswart 22. Comment& Contribute 23.
CorrectMisinformation 24. Share & Network Create Buzz 25.
Participate & Collaborate 26. 27. Creating a Plan http://
www.cadca.org/SoMeWiki/implementation -plan 28. Where are you now?
29. How are community coalitions using social media to inform and
engage their stakeholders? 30. Blogs 31. Facebook 32. Twitter 33.
Photo Sharing 34. Video 35. 36. Metrics and Measures 37. What to
measure? % change in downloads % change in subscribers/
registrations % change in requests for information How did people
behave as a result of the outputs and outtakes? Outcomes % change
in awareness % change in preference Sentiment How did people feel
as a result of experiencing your outputs? What did people take-away
from your efforts? Outtakes # of key messages Conversation index
(CI) = # comments + trackbacks/ total number of posts The physical
results produced e.g., articles, brochures, events, etc. Did your
message get out there? Outputs Illustrative measure Define 38. What
canAnalyticstell us? 39. Analytic Metrics
- % increase in unique visitors
- % increase in visitors that return > 5 times
- Increase in number of different pages viewed
- # of sessions with > 5 page views
- # session > 5 minutes in duration
- Increase in # of downloads
40. Analytic Metrics
- How many new subscribers/followers?
- How often do they visit? > 5 times?
- How much/often are people commenting?
- Ratio of visits to comments or ratings?
41.
- # or % Fan increases (FB)
- # Interactions (comments, wall posts, likes)
- Language, location, gender, age
Analytic Metrics 42. Google Analytics 43. Facebook
Insights(Analytics) 44. Insight 45. Insights 46. Insights 47.
YouTube Insights 48. 49. 50. Now what? 51. Measuring Relationships
52. What of value do you see in measuring coalition-community
relationships? 53. Web-based Survey Tools 54. RESOURCES 55.
Connected Communities www.connectedcommunities.ning.com 56. How it
works 57. How to join www.connectedcommunities.ning.com 58. 59.
SoMe Wiki www.cadca.org/SoMeWiki 60. TOC 61. Tools 62. Social Media
Action Table 63. References & Resources
- CADCA National Coalition Institutes Social Media
Primer:www.cadca.org/SoMeWiki
- Connected Communities:www.connectedcommunities.ning.com
- Google Alertshttp:// alerts.google.com
- Twitter Searchhttp://search.twitter.com
64.
-
- Kelsey
Rugerhttp://www.slideshare.net/themoleskin/social-media-measurement
-
- Beth Kanter Listening for NonProfits in a Connected World
athttp://www.slideshare.net/kanter/listening-for-nonprofits-in-a-digital-world
-
-
WeAreMediahttp://www.wearemedia.org/Tactical+Track+Module+1
References & Resources 65. References & Resources
- KD Paine Measuring Engagement is Just Another Term for
Measuring Relationship:http://bit.ly/bD28Et
- Measuring Public Relationships from
Amazon:http://bit.ly/arZMHw
- Laura Quinn, Idealware:http://www.idealware.org/articles/
66. Coalition Examples
- GCASA Cares:http:// gcasacares.blogspot.com /
- Working to Prevent Substance Abuse in Portland,
Maine:http://substanceabuseportlandmaine.blogspot.com/2008/11/time-to-text.html
- Van Buren Safe Coalition:http:// vbsafecoalition.blogspot.com
/
- Drug-Free Caroline Coalition:http:// www.facebook.com
/?ref=home#!/pages/Drug-Free-Caroline-Coalition/108474129185407
- Missouris Youth/Adult Alliance:http:// www.facebook.com
/?ref=home#!/ group.php?gid =49669288587
- SAMHSAs Recovery Month:http:// www.facebook.com /?ref=home#!/
RecoveryMonth
67. Coalition Examples
- Suwanee Coalition:http:// twitter.com/#!/SuwCoalition
- Danvers CARES:http:// twitter.com/#!/DanversCARES
- Drug Free Monroe:http:// twitter.com/#!/drugfreemonroe
- Community
Coalition:http://www.flickr.com/photos/community_coalition/with/4168007590/
- Kamiah Community Partners Coalition:http://
www.facebook.com/album.php?aid
=278879&id=147645691706#!/pages/Kamiah-Community-Partners-Coalition/147645691706
- CADCA:http:// www.flickr.com/photos/cadca
68. Photo Citations
- Social Networking:blog.bigcom.com
- Virtual
handshake:http://www.flickr.com/photos/dmswart/1003713064/
Coalition Examples
- Circles of San Antonio:
http://www.youtube.com/user/CirclesofSA
- Danvers CARES:http:// www.youtube.com/user/DanversCARES
- Community Coalition of South LA:http://
www.youtube.com/user/communitycoalition
69. Contact information: Sue Stine Sr. Mgr., Dissemination and
Coalition Relations CADCA National Coalition Institute Phone:
800-54-CADCA (800-542-2322), ext. 260 Fax: 703-706-0579
E-mail:[email_address] Facebook: facebook.com/sue.stine Twitter:
@suestine, @cadca LinkedIn:http://www.linkedin.com/in/suestine
Social network: http://connectedcommunities.ning.com