Download - Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

Telling Client Stories Through Video

Michael Miceli

Miceli Productions HD

B-roll Ins & Outs, YouTube: Tips & Tricks

Story Telling with Video

Video Quality

Using Video Online


Story TellingMiceli Productions HD

Hartford Stage Education’s Breakdancing Shakespeare



• Characters for tone and personality

• Music and alternate visuals engage

• First 15-30 seconds tell the story

• Match pacing to audience and story

• Stay Focused - One video, one message

• Support the story with B-Roll shots


Why Video?Miceli Productions HD

What Can Video Do?

• Stimulate more senses

• Provide a more complete picture

• Sound adds inflection to text

• Video adds expression and body language

• Reach a wider audience


• 177 Million American internet users watched web video content in June; 84.6% of the total US internet audience *

• 94 of Advertising Age’s 100 top advertisers have run campaigns on YouTube and the Google Content Network **

• Google will automatically translate and subtitle submitted video clips into 51 other languages **

* ComScore.com June 2010** Website-monitoring.com Oct 2010


Is Number One


Where are people finding you?Or not finding you?



Video Quality

Using Video Online


Video Quality


When to Flip

• Spur of the moment

• Regular video coverage of progress or ongoing projects

• Feeling of “being there”

• Budget should NOT be used as a determination


When to Hire a Pro• Major News, Special

Events and Announcements

• When the Audio is important

• Difficult evironments to shoot in, low light, high noise

• High profile personalities


What’s the Difference?Flip / Pro

• Limited to ambient light and natural sound


• Professional light kits flatter talent and focus the eye


• Small physical size can make it difficult to steady the camera


• Tripods and shoulder mounts produce steady flowing video


• Sensor and compression limitations produce less vibrant colors


• Vibrant colors and better details have a more presentational look


• Sound is going to be more ambient


• Sound will be clean and detailed

Tips for getting the best DIY

video

• Know thy camera (or RTFM)

• Ditch the digital zoom

• Image Stabilization is your best friend next to a tripod

• Get close

• Use light to your advantage

• Upgrade your camera


Tips for getting the best DIY

video

• Know your story before you shoot it

• Vary the shots

• Shoot the location

• Shoot the details

• Shoot the people

• Think about the story as you shoot


B-Roll for media releases

• Quality First

• Supply a complete package of shots, digital documents, computer graphics, etc

• Supply an interview with clear and succinct sound bytes

• Tell the story and supply the characters



Video Quality

Using Video Online


Using Video Online


YouTube: Not just for Lady Gaga and the Pope

• Myth: YouTube video quality is poor.

• Myth: It’s just teens and interns on YouTube

• Myth: YouTube is for entertainment, not business

• Lady Gaga has 361,256 subscribers and 42,153,711 views.

• The Vatican has had a channel since Nov 2005 and has over 25,000 subscribers

• Others: Pepsi, Coke, Subaru, The Hartford, The CT Forum, Quinnipiac University


82%

9%

4%1%

4%

YouTube VimeoDaily Motion MySpaceother

Miceli Productions HDData from Sysomos.com Feb 2010

Create a Channel

VSEO

• Titles are important. Keep on point and descriptive.


• Description - Use all the detail you can that is pertinent to the video, the industry, the market. Add your company URLs here.


• Tags - These are your keywords for the video, company, product, market, etc. Ideally, these match search terms for your audience.


Telling Client Stories Through Video

Michael Miceli


Michael Miceli


Keep in touch with us for more info, tips and discussions:

Miceli Productions, LLC

blog.MiceliProductions.com

@mprovideo

Miceli Productions, LLC

MiceliProductions