1. Student blog or digital ambassador program Thinking of
creating one? Looking for ways to improve? @theTronTweets #PSEWEB
Outcomes Recruit, select and motivate the right students Keep them
motivated and empowered Constantly improve your blog TEENAGE MUTANT
NINJA BLOGGERS
2. WHO AM I? Digital Strategy @LaurentianU I manage the team
Provide guidance, support and training Amplify their content
Student content team Write blogs and self-promote Online student
ambassadors @theTronTweets #PSEWEB
3. WHY DOES THIS CONTENT MATTER? @theTronTweets #PSEWEB
4. RECRUIT THE STUDENTS What is the target audience of your
student blog? Identify the personas Set your criteria
@theTronTweets #PSEWEB
5. PERSONA #1 4th year Biomedical Biology My goal is to apply
to Vet school in Australia I work with Liaison staff to give tours
to prospective students and I am a TA @theTronTweets #PSEWEB
6. PERSONA #2 1st year Social Work I have been visiting the
campus for 3 years prior to becoming a student thanks to my awesome
sister who is also a Voyageur! Look forward to sharing my
#LULmoments and hopefully they inspire you to come for an adventure
in the North. @theTronTweets #PSEWEB
7. PERSONA #3 2nd degree Communications major Varsity athlete
who competes internationally @theTronTweets #PSEWEB
8. PERSONA #4 4th year Sport and Phys Ed Im a HUGE music buff
mostly I just talk WAY too much. So hopefully you enjoy some of
what I have to say in my vlogs! @theTronTweets #PSEWEB
9. MAKE ROOM FOR TALENTED PEOPLE @theTronTweets #PSEWEB
10. 5 QUALITIES OF THE IDEAL BLOGGER Social media savvy or
influencer Engaged with campus life Loves their institution and
experience Responsible and reliable Fits one or more of your
personas @theTronTweets #PSEWEB
11. WHERE TO FIND THE RIGHT STUDENTS Word of mouth Friends
& family of bloggers References from other departments Social
media influencers Do they have a following among their peers? Is it
the right image or fit? Do they participate or lead in a student
group or association? @theTronTweets #PSEWEB
12. SOMETIMES IT DOES NOT WORK OUT Hear them out Give
sufficient warning Leave a paper trail Remove access only if
necessary @theTronTweets #PSEWEB
15. GUIDANCE @theTronTweets #PSEWEB Guidebook updated yearly
Technical support How to post a blog Access to equipment Guidelines
and best practices Brand voice Content promotion Paired with
in-person meetings
16. 1.10 Reasons you must travel to Vietnam! 2.Tips from a 4th
year student 3.Easy, cheap gift ideas 4.How to find the best pizza
in Sudbury 5.7 Laurentian University Services to take advantage of
6.Six amazing weeks in Australia 7.Laurentian University Model
Parliament 2014
17. BUZZFEED STYLE Lists, odd numbers and visuals Down to earth
and funny Taboo topics Story to share
18. SCHEDULING AND APPROVALS @theTronTweets #PSEWEB