Technology meets Strategy – Digitale Trends 2017Hartmut König | Director Specialist Sales | Marketing Cloud
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12 Monate
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Trends
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Medienkonsum
In der Altersgruppe 16 – 44 übersteigt die tägliche
Nutzungsdauer des Smartphones die Nutzung
aller anderen Medien
95% Prozent der Jugendlichen besitzen einSmartphone, 55% einen
Fernseher
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Soziale Netzwerke
Facebook zählt in 2016 1,79 Mrd aktive Nutzer
Jugendliche finden Sie beiSnapchat, WhatsApp & Co
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Digitalisierung
„Die Digitalisierung ist einsolcher Umbruch wie die
Zeit des Buchdrucks und die Zeit von der Agrarwirtschaft
zur Industrialisierung“
Customer Experience ist nur für 28% der Top Manager eine Priorität
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Medienkonsum Soziale Netzwerke Digitalisierung
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Digital Intelligence Briefing2017 Digital Trends
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Soziale Netzwerke
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Medienkonsum
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Digitalisierung
Customer Experience
Product/Service Innovation
Customer Service
Product/Service Quality
Online/Offline
Mobile eCommerce
Price
Convenience
None of the above
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Customer Experience
Customer Experience
Data-driven Marketing
Cross-channel Marketing
Mobile
Programmatic buying
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Customer Experience
Strategy
Culture
UX Design
Skills
Data
Technology
Process
Collaboration
> 67%
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Customer Experience
Strategy
Culture
UX Design
Skills
Data
Technology
Process
Collaboration
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Fazit
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Medienkonsum Soziale Netzwerke DigitalisierungCustomer Experience
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Agilität und Kundenfokus sind entscheidend für den Erfolg von Unternehmen
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Werbung
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Customer ExperienceMedienkonsum Soziale Netzwerke
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Adobe Sensei
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