Carlos DominguezCisco SystemsSenior Vice PresidentOffice of the Chairman and CEO
TECHNOLOGIES / TRENDS
DISRUPTION AHEAD
THAT ARE CHANGING THE WORLD& HOW TO LEVERAGE THEM
Monday, November 1, 2010
5...5...5
2
Things To Know About Our New World
5...5...5
Monday, November 1, 2010
THING 1TO KNOWABOUT OUR WORLD Internet Is
UniqueMonday, November 1, 2010
Monday, November 1, 2010
THING 2TO KNOWABOUT OUR WORLD
The NewInnovators
(birth of empowered consumer)Monday, November 1, 2010
There has been a Role Reversal:Consumers Are Now Driving the Innovation Circle
Innovationcircle
New Technology
Large Corporations
Consumer andMass Adoption
Past: Business
‣ PCs / Laptops
‣ Networking
‣ IP Telephony
TechnologyInvestments
Source: Cisco IBSG
Monday, November 1, 2010
There has been a Role Reversal:Consumers Are Now Driving the Innovation Circle
Innovationcircle
New Technology
Large Corporations Consumer and
Mass Adoption
Past: Business
‣ PCs / Laptops
‣ Networking
‣ IP Telephony
TechnologyInvestments Present:
Consumer
‣ Instant Messaging
‣ Mobility
‣ Blogs
‣ Wikis
‣ Social Media
‣ You Tube
‣ Virtual World
‣ Gaming
Source: Cisco IBSG
Monday, November 1, 2010
There has been a Role Reversal:Consumers Are Now Driving the Innovation Circle
Innovationcircle
New Technology
Large Corporations Consumer and
Mass Adoption
Past: Business
‣ PCs / Laptops
‣ Networking
‣ IP Telephony
TechnologyInvestments Present:
Consumer
‣ Instant Messaging
‣ Mobility
‣ Blogs
‣ Wikis
‣ Social Media
‣ You Tube
‣ Virtual World
‣ Gaming
Source: Cisco IBSG
These Are Our New Students, Customers & Employees. Expectations Are Changing!
Monday, November 1, 2010
THING 3TO KNOWABOUT OUR WORLD Power To
The PeopleMonday, November 1, 2010
Crisis Communications Has Forever Changed
Monday, November 1, 2010
Janis Krums was a passenger on a passing ferry when he snapped this picture and wrote on Twitter:
The first image of the US Airways jet that crashed landed in the Hudson River January 2009 was broadcast by a non-journalist
There’s a plane in the Hudson. I’m on the ferry going to pick the people up. Crazy
The Power of Social Media
He later won a Pulitzer prize for his photo.
using his iphone and Twitter.
Monday, November 1, 2010
THING 4TO KNOWABOUT OUR WORLD Contribution
RevolutionMonday, November 1, 2010
© 2006 Cisco Systems, Inc. All rights reserved.
The 1990’s Internet Era
Common InterestConnecting People
Virtual Communities
The Human Network Effect
Contributing Communities
Monday, November 1, 2010
© 2006 Cisco Systems, Inc. All rights reserved.
Common InterestConnecting People
Virtual Communities
The Human Network Effect
Contributing Communities
The Age of Participation and Contribution
Largest Increase in Expressive Capability in
Human History
Monday, November 1, 2010
Personal Video (User Generated)
Monday, November 1, 2010
TYPES
The Contribution Revolution
Letting Volunteers Build Your Business
Opinions & Ratings: Zagats
Expertise:Wikipedia
Software Code:Firefox & Linux
Creative Expression:YouTube, Flickr
Social Connections:Facebook, Myspace
Specialized Connections:Massify (Film)
Design &Developments:Threadless, Ryz
Capital Resource:
Skype
Goods:eBay
Monday, November 1, 2010
I-PrizeCisco
Global competition to gather ideas outside Cisco for the next new lines of business
800 ideas
3,000 participants156 countries$250,000 prize money
5 university students from Mexico win
Their idea 'Life Account' bridges user activities in the physical and virtual world to create one view of the users 'life'.
Mexico
Monday, November 1, 2010
Finalists‣ Bulgaria - Car traffic jam avoidance
‣ Sweden, Congo & France - Mydoctor
‣ Australia - Personal medical data tag
‣ Slovenia - Smart water grid
‣Mexico - Life account
‣ U.S., India, Philippines - Uknow Cisco
‣ Pakistan & Finland - Pay 2.0: The next gen cashless solution to pay and get paid
‣ Uruguay - Soccer 3.1
‣ England - Gestural haptic interface space
I-PrizeCisco
Global competition to gather ideas outside Cisco for the next new lines of business
800 ideas
3,000 participants156 countries$250,000 prize money
5 university students from Mexico win
Their idea 'Life Account' bridges user activities in the physical and virtual world to create one view of the users 'life'.
Monday, November 1, 2010
I-PrizeCisco
Global competition to gather ideas outside Cisco for the next new lines of business
800 ideas
3,000 participants156 countries$250,000 prize money
5 university students from Mexico win
Their idea 'Life Account' bridges user activities in the physical and virtual world to create one view of the users 'life'.
A lot of people’s hair stands on end inside some big companies because they immediately think of intellectual property leakage. It’s a different way of thinking about innovation: closed, locked down behind corporate walls, vs. ‘Let’s open it up to anyone with a great idea.’
“
” Marthin DeBeerCisco SVP, oversees iprize
BusinessWeek, Sept. 5th, 2010
Monday, November 1, 2010
20
Big Idea
AlertHarnessing
Spare HumanCapacity
Monday, November 1, 2010
Clay ShirkyWall Street JournalDoes the Internet Make You Smarter?Amid the silly videos and spam are the roots of a new reading and writing culture.
34.5 hoursTime an average American spends watching television per week
Source: Nielson
In the 20th century, the bulk of that time was spent watching television, but our cognitive surplus is so enormous that diverting even a tiny fraction of time from consumption to participation can create enormous positive effects.”
“
Monday, November 1, 2010
Wikipedia took the idea of peer review and applied it to volunteers on a global scale, becoming the most important English reference work in less than 10 years.
Cumulative time devoted to creating Wikipedia?
100 million hours of human thought.
Equal to what Americans spend every weekend just watching ads.
Big Idea
Monday, November 1, 2010
THING 5TO KNOWABOUT OUR WORLD Speed Of
ChangeMonday, November 1, 2010
24
Consider this…
Monday, November 1, 2010
Ten years ago there wereno social networks.
Monday, November 1, 2010
Ten years before thatwe didn't have the Web.
Monday, November 1, 2010
If you work in theweb programming, onlinemarketing, or mobile phoneindustries…
Your jobs did not exist 20 years ago!
Monday, November 1, 2010
28
GAME CHANGING
TECHNOLOGIES
ALERTALERT
Monday, November 1, 2010
GAMECHANGINGTECHNOLOGIES
IT’S ALLABOUTVIDEO
Monday, November 1, 2010
Monday, November 1, 2010
EXPERIENCEAMAZING
LIFELIKE AUDIO EASYIMMERSIVE
Monday, November 1, 2010
JUST LIKE BEING THERETRANSPORTING BITS.... NOT MATTER
Monday, November 1, 2010
Barry O’SullivanSVP, Cisco SystemsUnified Communications
Leads global team of 1,800 people ...
Dublin
Galway
- 5th largest and fastest growing city in Ireland
- 78,000 people- Numerous festivals
and celebrations
2007 - One of the world’s 8 sexiest cities - MSN Travel
from Galway, Ireland
FLEXIBILITY
Monday, November 1, 2010
Monday, November 1, 2010
San Jose, CA
Houston, TX
Richardson, TX
India
Galway, IrelandGalway, Ireland
‣ Barry leads a team of 1,800 people in Ireland, San Jose, Texas and India
‣Works over TelePresence and video IP phones from home During Pacific Time hours
‣ Everyone on his team are early adopters of technology. Barry prefers all meetings be over video
Monday, November 1, 2010
San Jose, CA
Houston, TX
Richardson, TX
India
Galway, IrelandGalway, Ireland
‣ Barry leads a team of 1,800 people in Ireland, San Jose, Texas and India
‣Works over TelePresence and video IP phones from home During Pacific Time hours
‣ Everyone on his team are early adopters of technology. Barry prefers all meetings be over video
Monday, November 1, 2010
TRENDS
37
TO WATCH&
MONITOR
TRENDS
Monday, November 1, 2010
38
Home Sweet Stay @ Home
TRENDTREND
Monday, November 1, 2010
© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID
The Cisco Connected World ReportEmployee Expectations, Demands, and Behavior –Accessing Networks, Applications, and Information Anywhere, Anytime, And With Any Device
October 2010Monday, November 1, 2010
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID Strategic Marketing - Custom Market Research 40
Key Findings
3 of every 5 (60%) employees believe they don’t need to be in the office to be productive, efficient
2 of every 3 (66%) employees desire work flexibility
2 of every 3 (66%) employees would accept a lower-paying job with more work flexibility than a higher-paying job with inflexibility
45% of IT professionals are unprepared or struggling to make their workforces more mobile, distributed
Monday, November 1, 2010
TREND
41
Collaborate or Perish
TREND
Monday, November 1, 2010
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential14184_11_2007
Collaboration will no longer be confined within your company, we will be tapping into our suppliers, partners, customers and the “world” to gain a competitive advantage.Understanding the importance of diversity will be key in this global economy!
42
Future of Work Prediction
Monday, November 1, 2010
CHEAP
43
ADVICE
5 CENTS!
ADVICE
Monday, November 1, 2010
Carlos Dominguezcarlosdominguez.cisco.com
http://twitter.com/carlosdominguez
Facebook: carlosdominguez
Monday, November 1, 2010
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