• The Lego Brand is recognized in over 95% of households.
• The brand includes an honorable reputation for developing the skills of children around the world.
• The Castle Starter kit is an opportunity to enter into a new market place.
My Castle Starter Kit
Benefits and Opportunity
• Begin a new product cycle
• Low internal and external costs
• Increase in revenue
My Castle Starter Kit
Existing Audiences of PSA• There are 70,000 readers in digital format of the
magazine monthly
• 68% of these readers are women ages between 25 and 65
• Women between the ages of 25 and 65 have buying power in the family
• 70% of the readers income is at least 55,000
• 92% read the magazine within a week of the new issue is published
• 52% read the magazine immediately within the same day.
My Castle Starter KitFull Page Ad
New Lego Stimulator
StarterKit
GraphicInstructions
http://mycastlestarterkit.com
Creating Column Walls
My Castle Starter Kit
Two Column Walls Side by SideMy Castle Starter Kit
Build Front Arch of the Castle
Attach arch to the Column Walls
My Castle Starter Kit
My Castle Starter Kit
Building Rear Columns
Attach Columns to rear of walls
My Castle Starter Kit
My Castle Starter Kit
Build Second Arch
Attach Second Arch
My Castle Starter Kit
My Castle Starter Kit
Build Middle Arch
Attach Middle Arch
My Castle Starter Kit
My Castle Starter Kit
Build Top Arch
Attach Top Arch
My Castle Starter Kit
My Castle Starter Kit
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