Presentation TitleTeam Name
Date
Email vs. Social Networking Sites
Email garners deeper concentration, emotion
and involvement than social networking
1
Q31 Below are reasons why people communicate through social networking sites and through email. For each reason, please indicate whether you tend to use a social networking site
or email more often. (Base:: Total Sample n=1813
Source: Yahoo! Mail Audience Study, Kelton Research, September 2011
See my
friends'/
family
status
updates
Send a
short
message
Feel more
comfortable
conversing
with friends
Most of my
contacts
communicate
with me
Feel more
comfortable
conversing
with family
Most of my
contacts are
stored here
More personal
method of
communicating
Most previous
conversations
are stored here
Feel more
comfortable
conversing
with co-
workers
Formal
way to
communicate
Send a
lengthy
message
Mo
re d
ep
th
90%
10%
84%
16%
80%
20%
72%
28%
71%
29%
71%
29%
66%
34%
61%
39%
56%
44%
54%
46%
31%69%
Social networking sites
Not surprisingly, daytime and late night TV viewing is higher on
weekends than weekdays
TV viewing peaks during Prime Time (8-11P)
6/27/20156Yahoo! Presentation, Confidential
TV2: During which of the following time periods do you usually watch TV on weekdays (Monday through Friday) and weekends (Saturday and Sunday)
26%23%
27%
38%
60%
77%
35%
14%
8%
19%
33%
44% 45%
58%
75%
45%
24%
12%
6A-9A 9A-12P 12P-4P 4P-6P 6P-8P 8P-11P 11P-1A 1A-3A 3A-6A
weekday weekend
Brokerage Users: 25-54 Year Olds Summary
9%
15%
16%
21%
100%
Loans
Banking
Career & Edu
Lifestyles
Brokerage
Top 5 Y! Finance Sub Sections:Brokerage Users: 25-54 Year Olds
112
137
118
114
91
Loans
Banking
Career & Edu
Lifestyles
Brokerage
Engagement Compared to Average Y! Finance User (Index of PVs)
100%
84% 82%74% 76%
100%
75% 75%68%
62%
Finance Mail Front Page Search News
% R
ea
ch
Property Reach
All Finance Users Brokerage Users: 25-54 Year Olds
569
142 11366
108
591
140 112 111 104
Mail Wireless Message Boards Sports Front Page
Pa
ge
Vie
ws
Property Engagement (Page Views)
All Finance Users Brokerage Users: 25-54 Year Olds
Brokerage Users: Men 25-54 Summary
114
147
120
115
110
Loans
Banking
Career & Edu
Lifestyles
Brokerage
Engagement Compared to Average Y! Finance User (Index of PVs)
9%
16%
17%
21%
100%
Loans
Banking
Career & Edu
Lifestyles
Brokerage
Top 5 Y! Finance Sub Sections:Brokerage Users: Men 25-54
100%
82% 84%74% 76%
100%
72% 72% 67% 63%
Finance Front Page Mail Search News
% R
ea
ch
Property Reach
All Finance Users Brokerage Users: Men 25-54
569
66
142113 108
553
141 136 120 104
Mail Sports Wireless Message Boards Front Page
Pa
ge
Vie
ws
Property Engagement (Page Views)
All Finance Users Brokerage Users: Men 25-54
Comedies, followed by Drama and Action-
Adventure, are the most popular genres
6/27/201512Yahoo! Presentation, Confidential
Those considering themselves fans of each genre
Comedy
65%
Action-
Adventure
49%Drama
52%
News
43%Sci-Fi
39%
Sports
39%Food
39%
Docu-
mentary
37%
TV4: Which of the following TV genres do you consider yourself a fan of?
Base : TV Viewers in Sample B (n=965)
Never Miss: The ability to go online and never miss an episode is the biggest TV-related reason to
go online, and it’s also the greatest factor in keeping people connected to these shows.
The internet keeps people connected with their
favorite TV shows
6/27/201514Yahoo! Presentation, Confidential
54%
47%
46%
41%
40%
36%
32%
24%
21%
17%
17%
Do you agree/disagree with the following statement (Top 2 Box):
I love being able to go online and watch a
missed episode of a TV show I like
The Internet allows me to stay in touch with
what's happening on the TV shows I watch
The Internet provides the best scoop on new
TV shows
The Internet allows me to become more
engaged in the shows I like
I enjoy keeping up with news about my
favorite TV celebrities and shows
Getting information about TV shows online
makes me more excited to watch them
I like searching for and finding information few
people know about for TV shows I like
I often go online on my PC/laptop
immediately after a show ends to look up
more information
I like to interact with other fans of my favorite
TV shows online
I go out of my way to be part of an online
community around a specific TV show
I often go online on my mobile device
immediately after a show ends to look up
more information
40%
37%
35%
30%
26%
25%
22%
11%
1%
1%
Reasons to go Online for information about a show
Missed a show and wanted to
watch it online
Watched the show and wanted to
know more
To see if I would be interested in
watching the show
To learn more about the plot/show
Heard other people discussing it
Missed a show and wanted to find
a written synopsis/summary
Saw/heard an ad
To talk more about the show with
friends/co-workers online
To find information/learn about
actors/a specific actor
To get scheduling
information/when show/future
episodes will be aired
TV18: Using the scale below please tell us how much you agree with each of the following. (T2B: Strongly/Mostly Agree)
TV9: What generally sparks your decision to look online for information about a particular show?
Offline sources like TV ads and word of mouth still hold the greatest sway in
the TV decision making process
Nearly 7 in 10 people use an Online source in their
decision making process: more than one-quarter use a
mobile source
6/27/201522Yahoo! Presentation, Confidential
Thinking about new or returning TV shows that you've watched recently, please tell us which of the following (TV10: offline sources; TV11: online sources using a PC or
Laptop; TV12: mobile web or mobile application sources), if any, you relied on at each phase of your decision making process.
Base : TV Viewers in Sample B (n=965)
OFFLINE 78%
TV ads/promos 60%
Friends, family, or colleagues 59%
TV programs 56%
TV Programming guide 52%
Magazine articles 46%
Newspaper articles 45%
Newspapers ads/listings 43%
ONLINE 67%
Search engine (e.g. Google) 44%
TV streaming site (e.g. Hulu) 42%
TV sect. of a site (e.g. Yahoo TV) 40%
Official studio or TV network site 40%
Social networking site (e.g. FB) 39%
TV info website (e.g. TV.com) 39%
Consumer portal (e.g. Yahoo!) 39%
MOBILE 29%
Search engine (e.g. Google) 20%
TV sect. of a site (e.g. Yahoo TV) 20%
Social networking site (e.g. FB) 20%
Consumer portal (e.g. Yahoo!) 20%
TV streaming site (e.g. Hulu) 20%
An ent. or celeb site (e.g.
EW.com)20%
Ads on a search engine listing 20%
59%84%
Via PC/Laptop
42%
67%
Via mobile device
More than 4 out of 5 Yahoo TV visitors use a computer to view TV-related
videos, and more than two-thirds are doing this on their mobile device
Nearly all Yahoo TV visitors view TV-related videos
on the computer and most are doing this on their
mobile device
6/27/201532Yahoo! Presentation, Confidential
TV14: How often do you view, upload or share television-related videos (e.g., clips, promos, interviews) online by each of the following ways? (Ever)
Base: Computer (n=965); Mobile Device (n=577)
View, Upload, or Share TV-related Videos
Yahoo TV Visitors
All
Index – Yahoo TV visitors vs. Total US
The Internet provides the best scoop on new TV shows 152
I love being able to go online and watch a missed episode of a TV show I like 124
The Internet allows me to stay in touch with what's happening on the TV shows I watch 143
The Internet allows me to become more engaged in the shows I like 159
I often use the internet on my PC or Laptop during commercial breaks while watching TV 130
Getting information about TV shows online makes me more excited to watch them 167
I like searching for and finding information few people know about for TV shows I like 184
I often go online on my PC/laptop immediately after a TV show ends to look up more information about the program 204
I like to interact with other fans of my favorite TV shows online 210
I often use the internet on my mobile device during commercial breaks while watching TV 172
I go out of my way to be part of an online community around a specific TV show 218
I often go online on my mobile device immediately after a TV show ends to look up more information about the program 200
70%
67%
67%
65%
61%
60%
59%
49%
44%
43%
37%
34%
Frequency of Online related to TV
Compared to the average TV viewer, Yahoo TV visitors are more than twice as likely to go online
immediately after a program ends for more information (both online and mobile) and join an online
community or interact with other fans of a particular show
Yahoo TV visitors use the internet to deeply engage
with their favorite shows
6/27/201535Yahoo! Presentation, Confidential
TV18: Using the scale below please tell us how much you agree with each of the following. (T2B: Strongly/Mostly Agree)
Base : TV Viewers in Sample B (n=965)
1
The Business of Influence
NMX, January 6, 2013
Presented by Shani Higgins CEO, Technorati Media
9
Reach/eyeballs Facebook Shares/Likes Traffic to Landing Page/Site
Links or mentions
to content
Number of Comments Sentiment
88%(EXPOSURE/AWARENESS)
52%(ENGAGEMENT)
50%(INTENT)
46% 36% 35%(RECOMMENDATION) (ENGAGEMENT) (ALL PRESS IS GOOD PRESS)
Audience Index Data (comScore/Nielsen)
10
Very
important
Not
important
1 53
Neutral
Twitter FollowersVery
important
Not
important
1 53
Neutral
Facebook FriendsVery
important
Not
important
1 53
Neutral
Facebook LikesVery
important
Not
important
1 53
Neutral
Unique Users to their blog/websiteVery
important
Not
important
1 53
Neutral
Importance to Brands of Various Influencer Metrics
2.07
2.07
2.08
2.12
2.06
55%
49%
24%
23%
22%
16%
15%
7%
6%
2%
Contest or product/coupon giveaway
Sponsored post/article
Brand ambassador program
Sponsored Tweet
Sponsored Facebook post
Focus group
Photograph
Other
Sponsored "pin"
Custom Video
Most Popular Types of Influencer Campaigns
13
14
Banners Text Ads Affiliate Links
Posting brand
content
Producing
brand-sponsored
product reviews
Ecommerce
57% 49% 45%
19% 18% 17%
Producing brand-
sponsored content
Collecting
subscription fees
a23%
6%$
• Social alone to predicted by brands to increase on average by 40%
15
Social
59%Mobile
79%Video
59%
17
Most Influential Platforms
47% 32% 7% 5%
3% 2% 1%
4D Executive Search | January 9, 2012
3
RECRUITING APPROACH
GOAL: Hire the right person
not just the right resume
4
TYPICAL RECRUITMENT PROCESS FLOW
Transparency: Our clients understand exactly where we
are in the recruitment and selection cycle at all times.
5
UNDERSTANDING COMMUNICATION STYLES
Once final candidates are identified, we measure the
Communication Styles of candidates and map them against
your leadership team’s unique communication profile.
15 19 19 16 14 15
2730 28
27 28 26
2120 21
22 21 21
35 29 31 34 36 36
% Share Of Bev Occasions Per Beverage Platform
Enjoyment
Transformation
Nourishment
Hydration
Enjoyment is a bigger needstate for LIC than higher SEC
2
55 5566
55
77
4455 55 55
77
555 56
5
7
45 5 5
7
5
Across LAB, out of the average five beverage occasions per day, 1 of them is a CSD
3
Unweighted base sizes: Argentina=12153, Brasil=15144, Columbia=11801, Ecuador=10841, Guatemala=11420, Mexico=9234, Peru=9381, Venezuela=10959, Dominican Republic=16883, Puerto Rico=11134Average Number of Beverages Consumed by Day Regional LAB
CSD 21% 21% 19% 19% 19% 27% 19% 25% 22% 17% 25%
PI % (Within CSD) 22% 17% 11% 14% 4% 16% 19% 45% 31% 14% 39%
KO % (Within CSD) 56% 65% 59% 53% 70% 73% 65% 49% 48% 32% 54%
AVERAGE NUMBER (ROUNDED) OF BEVERAGE OCCASIONS PER DAY BY COUNTRY
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