infoBEACON TECHNOLOGY
Creating an interactive shopping experience
for
Concept:
Launch new Taylormade products in a fun test program only at WGS
• Create an interactive shopper experience
• Golfers “assemble” the new arsenal of
Taylormade gear Explore store Inform Experience Share
Experience Taylormade/Adidas – And Win!
Products: • Drivers/Woods • Irons • Hybrids • Putter • Balls • Gloves • Shoes • Apparel
1. Trigger zones cover store 2. Provide simple message to
phone when you are near the product: Video/Photo Key Selling Points
3. Each product visited “fills your bag/locker” to win great prizes
4. Social share
Experience Taylormade/Adidas – And Win!
• Shoppers will be “Greeted” by a Taylormade Standee InfoBeacon in the standee will “reach out” to your
smart phone Experience Taylormade Today
• To fill your bag/locker and win!
• Win – 2015 Chambers Bay Experience Home of the 2015 US Open.
• Test in 10 stores in Spring 2015 • Promotes download of any new Taylormade/Adidas app
What is an infoBeacon? • This technology “reaches out to” a
consumer’s smart phone when they come within 15’ to 30’ of a beacon/display
• If the smart phone has the Taylormade/ Adidas app, then the beacon will send the phone a “message.” The message can be:
Content: Photo/Video/Specs Offers/Promos/Sweeps
• If shopper doesn’t have the app on their
phone: POS in the store would alert the
consumer download it now. They are missing out on
Taylormade/Adidas promotion
Guiding/Navigating with infoBeacons
Guiding/Navigating with infoBeacons
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