ABHISHEK SINGHIIIrd Semester
IPM, Meerut
ABHISHEK SINGHIIIrd Semester
IPM, Meerut
Serving an ‘Ace’ for Success
1
TATA Motors
• Anticipation of the demand
• Identify the gap
INNOVATION
2
• Bring uniqueness-
o Safety (Semi- monologue frame)
o Versatility
o Comfort
o Environment friendly
o Fuel efficiency
o Low maintenance
INNOVATION
3
MORE SPACESMALL IS BIG
CAR LIKE FEATURE BETTER LOOK
4
• Reduces Costly Expenditure
• Create less Competitors
• Avoid Legal Constraints
• Safety by Lose Position In The Market
AVOIDING LICENSING TECHNOLOGY
5
• Financial-o Provide loan into urban & Rural marketo Toolingo Outsourcing
• Operational-o Indigenous product development o E-Sourcingo Value engineering
• Marketing-o Last mile distribution vehicle o Dealership & service o Pricing o Positioning o CRM
KEY STRATEGIES
6
• Increase sales by 13.1%
• Market share increased by 13.6% points
• Contributed 15 % companies volume in 1st year
• Effect the market of LCV
IMPACT ON TATA MOTORS & OTHER LCV
7
Mahindra & Mahindra o Maxx Maxi Truck, (payload of 900 kg)o Alfa and Champion
Force Motors Ltdo M4o Kargo King
Piaggio Vehicles India Pvt. Ltd o Piaggio Quargoo Ape Truck
Hyundai motor Indiao Porter
COMPETITOR’S STRATEGY
8
Launch Magic and the Winger, (Penguin)
CHANGES
o Introduce ‘stop-start’ technology
o Fuel efficiency increased by 6-10%
o Sold at a premium of Rs 10,000
o Extended as passenger vehicles and trucks.
o Equipped with 5-speed transmission
o Larger (13-inch) tyre to acquire higher speeds
Sales reaches to 10,000 units per month
COMMENSURATE CHANGES
9
10
Thank you !
Conclusion
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