Event and Competition
Makeover by Maybelline and 7 Days in Colors (Facebook & Twitter), engaging with consumers (new users). Makeover contest winner measured by how many likes that contestant have on Facebook.
Beauty Workshop
Another strategy to broaden and expand the market, beauty workshop and free makeover offer for every purchases of Maybelline products.
MNY Tips
Digital engagement with the users ? Why not? #MNYTips on Twitter has been posted since November 2014 and subscribe more for tips from MakeUp MyDay
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