Download - Targeted Display Case Studies

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Page 1: Targeted Display Case Studies

Targeted “… it just works”

Jim ThompsonWorldnowSVP Local Sales@jtpush2

Page 2: Targeted Display Case Studies

Targeting Options

What is ?

It’s about delivering your advertiser’s message to the right local user

Geography: Target users by market or zip code Context: Target users viewing relevant contentBehavior: Target users based on their interestsDemographic: Target users based on age, gender, income …Retarget: Target users who visited advertiser’s website

Page 3: Targeted Display Case Studies

1. Tapping out-of-market B2B dollars2. Targeting local travelers3. Locating brand enthusiasts

Local Media Case Studies

Page 4: Targeted Display Case Studies

Opportunity:

Clean energy building

solutions company

Wants to reach

construction decision

makers in multiple

markets

Case Study: Tap out-of-market B2B dollars

Kansas City

Meredith Broadcasting

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Case Study: Tap out-of-market B2B dollars

Customized Recommendation 3-markets – Chicago, Dallas, Miami

Decision makers, business owners

B2B, construction, energy, real estate

Campaign commitment $125K+

Why it worked for advertiser

“Architects and building managers are the

decision makers that we needed to get in front of

and Worldnow Targeted has allowed us to do that.”

-- Derbigum Marketing Manager

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Opportunity:

Raise awareness

about expanded flight

options

Seeking in-market

travelers

Case Study: Targeting local travelers

Cedar Rapids-Waterloo-Iowa City- Dubuque

Quincy Broadcasting

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Case Study: Targeting local travelers

Customized Recommendation Focus on local market only

Users w/ travel interest, viewing travel content

Campaign commitment $36K, 12 months

Why it worked for advertiser

“The client uses Worldnow Targeted to gain a competitive edge over other airports in the area … by developing a strong local presence.”

-- Abbie Vandenakker, Digital Sales Specialist, KWWL

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Opportunity:

Promote sales events

Seeking Harley-

Davidson enthusiasts

in and out of market

Case Study: Seeking brand enthusiasts

Las Vegas

Meredith Broadcasting

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Case Study: Seeking brand enthusiasts

Customized Recommendation Las Vegas market

Male, motorcycle, automotive, Harley-Davidson

Remarketing enabled in and out of market

Campaign commitment $10K

Why it worked for advertiser

“Advertiser directly credited the sale of at least one motorcycle to the Targeted program and has renewed twice since the original campaign.”

-- Holly Spoor, Digital Sales Manager, KVVU

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Multi-category application

HVACLegal

Luxury GoodsNon-Profit

Restaurant/CateringSports

EducationFinancialFurnitureGambling

HealthHotel

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More information:

Jim Thompson | @jtpush2

[email protected]

212.389.5197

Lori Morgan

[email protected]

502.412.0434