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A STUDY ON COMPETITOR ANALYSIS
WITH SPECIAL REFERENCE TO A.V.S
AGENCIES, UTHANGARAI
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COMPETITOR ANALYSIS
Competitor analysis can be defined as a set ofactivities, which examines the comparative positionof competing enterprises within a given strategicsector. In formulating business strategy, managers
must consider the strategies of the firm'scompetitors.
Competitor analysis has two primary activities,
1) Obtaining information about important
competitors. 2) Using that information to predict competitor
behavior.
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PURPOSE OF COMPETITOR ANALYSIS
STRENGTHS AND WEAKNESSES
IDENTIFY OUR COMPETITORS
IMPROVEMENTSMARKETING
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PRODUCT PROFILE
SCOOTERS Bajaj Kristal DTSi
MOTORCYCLES Bajaj Platina 100cc
Bajaj Platina 125 DTS-Si
Bajaj Discover 135 DTS-i
Bajaj XCD 125 DTS-Si Bajaj XCD135 DTS-Si
Bajaj Pulsar 135 DTSi
Bajaj Pulsar 150 DTSi
Bajaj Pulsar 180 DTSi
Bajaj Pulsar 200 DTSi
Bajaj Pulsar 220 DTS-Fi
Bajaj Pulsar 220 DTSi Bajaj Avenger 220 DTS-i
Bajaj Pulsar 200 NS
UPCOMING MODELS Bajaj XCD 125 sprint
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BAJAJ COMPETITORS
HERO
HONDA
TVS
MAHINDRA
YAMAHA
SUZUKI
ROYAL ENFIELD
HERO HONDA
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RESEARCH METHODOLOGY
RESEARCH DESIGN - Descriptive Research
SAMPLING DESIGN - Convenience Sampling
SAMPLING SIZE - 100 respondents
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TECHNICAL TOOLS USED FOR ANALYSIS
Chi-square test
Henry garret ranking method
Weighted average methodAnalysis of Variance (ANOVA)
Factor analysis
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OBJECTIVES OF THE STUDY
To know the conceptual frame work of competitor analysis.
To know the management understand their competitiveadvantages/disadvantages relative to competitors.
To know the understanding of competitors past, present and futurestrategies.
To know the information basis to develop strategies to achieve
competitive advantage in the future.
To know the forecast the returns that may be made from the futureinvestments.
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SCOPE OF THE STUDY
This study clearly explains that how far it is easy and difficult to enter inthe arena for the new competitors and its strategies to adopt it.
It helps to identify Key Success Factors (KSFs) for the industry, rate bythemselves and others on each of them.
It indirectly helps the competitors to understand their competitiveposition and others.
This also helps in adopting the new strategies and technologies to the
competitors.
It clearly focuses on what marketing channel should be adopted by thecompetitor for the future merits.
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LIMITATIONS OF THE STUDY
The project report was designed mainly on the beliefthat information provided by the respondents iscorrect.
Even though the respondents are available they arenot willing to give their valuable responses.
The study may not be applicable to other regions.
The time to conduct the survey was a majorlimitation as most of them were too busy duringworking hours and had to conduct the survey only onthe time allotted. This reduces the number ofrespondents to 100.
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FINDINGS
PERCENTAGE ANALYSIS
85% of the respondents are male and 15% of themare female.
54% of the respondents are unmarried and 48% ofthem are married.
37% of the respondents belong to the age group of21-30 and 8% of them belong to the age group ofabove 51 years.
43% of the respondents belong to the family level of3-4 members and 3% of them belong to the familylevel of above 9 members.
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SUGGESTIONS
Company has to concentrate more on advertisement andsales promotional techniques to develop it faster thancompetitors.
Company can retain more customers by forming customerservice center.
The price should be taken into consideration now and thento promote the company.
Advertisement should be made in an effective manner.
Company can improve proper distribution channel throughwhich products and name of the company will reach allover India.
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CONCLUSIONA competitor must consider four factors in his
competitor analysis process such as- Strengths
and Weaknesses, Identify our Competitors,
Improvements, and Marketing.
competitor analysis which may be considered as
importance for companys future decision,
budgeting and developments of other aspects ofthe business.
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