TALKING FASH&TECH PR
Bottom Line ConsultingFash&Tech Meetup, Google Campus, 17.12.2013
INDUSTRY STATS
14% shop online $1,3 Trillion industry
70% don’t buy online due to size uncertainties
68 Million related tweets during FW month
Nearly $124 Million investment in Fash&Tech startups in November
Source: Jpost, Third Wave Fashion
SEEKING OUT JOURNALISTS IS LIKE DATING
ARE YOU MORE FASH?
ARE YOU MORE TECH?WHO IS YOUR TARGET MEDIA?
QUANTITY WILL BACKFIRE
QUALITY WILL PAY OFF
CREATIVITY IS KEY
SURPRISE AND BE PHYSICAL
CONTACT US Bottom Line Consulting www.bottoml.com [email protected]
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