Welcome…Social Media
Mini Boot Camp
#AACS30 Follow on Twitter @MoniqueRamsey
GROWTH TIPLook for these in today’s talk…
Meet Monique…Founder and Social Media Horticulturalist ~ Cosmetic Social Media
Over 20 years experience: aesthetic medical practice management, marketing, training, and consulting
Certified Relationship Marketing and Social Media Strategist (2009)
• Winner 2013 PRSA Bronze Bernays Award for Best Social Media in San Diego for work with San Diego Crew Classic
• Winner 2010 #influenceSD Award for Best Social Media in Business
• Alert Press Top 5 Medical Practice Facebook Fan Pages• Named on of 17 Top Facebook Pages for Small Business, 2012
(Fluxe Digital)
♥music, USC, ♥sports, ♥
♥spa days, shoes ♥♥driving fast
creative endeavors!♥
Social Buzz…12 Things You Need To Do In 2014
For Social Media Success**Relationship Marketing
#AACS30 Follow on Twitter @MoniqueRamsey
Slideshare.net/moniqueramsey
# 1
• 4th largest traffic driver worldwide
• More affluent & they spend more $$$
• Shopping & discovery frame of mind
• More than 70% use Pinterest to get inspiration on what to BUY (vs. 17% of FB)
• Over 80% of all pins are RE-pins = viral = long life!
Sources: Melanie Duncan, Clicz.com, Social Media Examiner
#AACS30 Follow on Twitter @MoniqueRamsey
# 1
DO – 1/30 Rule
DON’T
GROWTH TIPPinterest – Create Boardshttps://www.viraltag.com/ for auto-pinning / IV drip method ;)
#AACS30 Follow on Twitter @MoniqueRamsey
# 2 Google Hangouts
• Hangouts – Up to 10 people on Google+
# 3 YouTube
• Great way to build your video library on YouTube!
• Add description and key words
• Share across all social media platforms
• Transcribe content and put on blog all searchable!
#AACS30 Follow on Twitter @MoniqueRamsey
# 4 FB Live Stream
www.22s.com/cosmeticsocialmedia
• Live simulcast on your Facebook page via 22SocialApp
#AACS30 Follow on Twitter @MoniqueRamsey
# 5 PodcastsAKA. “Netcast” & “Talk”
• Podcasts are portable = personal• Positions you as the expert• Take it everywhere – in the car, on the
treadmill, etc.• iTunes, or apps such as SoundCloud,
Spreaker, Stitcher• Female listenership is on the rise• No skimming allowed!• Only 3% of marketers are currently
using podcasting in their social media marketing strategy = early adopter!
• Doesn’t take a big budget to get started
GROWTH TIPCliff RavenscraftPodcastAnswerman.com
Sources: Postplanner.com and Cliff Ravenscraft lecture
#AACS30 Follow on Twitter @MoniqueRamsey
#6 VideoMobilized material – 90% of Americans own a mobile device.
“Video advertising is turning into a huge 2014 social media marketing trend, as it rightfully should.” – Social Media Today
Facebook has added video to the Newsfeed and testing video ads
GROWTH TIPJust Shoot Yourselfjustshootyourself.comComprehensive package for high quality do it yourself videos
#AACS30 Follow on Twitter @MoniqueRamsey
#6 FB AppsGROWTH TIP
Woobox.com
#AACS30 Follow on Twitter @MoniqueRamsey
#7 Instagram
#AACS30 Follow on Twitter @MoniqueRamsey
#8 Tweetups
• Pick a unique hashtag• Let people know about your
event – 1 hour suggested time• Enlist some mommy-
bloggers• Use Hootsuite, Tweetdeck,
or TweetChat to make it easier to chat during the event
• Have a friend help you out
#AACS30 Follow on Twitter @MoniqueRamsey
#9 Existing Content
Blog post
video
Click “public” to make this box appear
It re-calculates reach as you change budget
Set run time
# 10 FB Promoted Posts (Reach More Fans)
GROWTH TIP: Promoted Posts
Notice baseline
Engagement Rate Calculation: (MANUAL!)
talking about / total “likes”
2% is average so anything over this is AWESOME
70% Engagement
Rate
#CAVS Follow on Twitter @MoniqueRamsey
#11 Reading List
Books: • Brian Solis: What’s the
Future of Business• Jay Baer: Youtility: Why
Smart Marketing is About Help Not Hype
• Guy Kawasaki: Enchantment: The Art of Changing Hearts, Minds, and Actions
#CAVS Follow on Twitter @MoniqueRamsey
#12 Bloom Booster Academy
http://go.cosmeticsocialmedia.com/list
Questions?Monique Ramsey
Toll Free Direct Dial 877-401-5485
Email: [email protected]
Facebook.com/CosmeticSocialMedia
Twitter.com/MoniqueRamsey
CosmeticSocialMedia.com/Blog
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