Julia Vytopil, Ruurd Blom - FIAT IFTA conference
Warsaw, 13 october 2016
Taking Open Accessibility
to the next level
Open collections for professional reuse
Introduction
• The origin of the Institute for Sound and Vision
• Images for the future
• Collection Access department
• Background slides: stills from Open Images collection
• User groups: education, professional, general public
• 2007-2014 Images for the Future: commercial
exploitation versus open access
• Broadcast archive sales for professional reuse
• Current: increase relevancy to create (re)use
Sound and Vision: accessibility policies
“…to spread knowledge and
allow that knowledge to be built upon…”
Open access
• Participation & engagement
• Releasing social & commercial value
• Transparency
• Visibility
Open Images
www.openimages.eu
“... an open media platform that offers
online access to audiovisual archive
material to stimulate creative reuse…”
CC BY-SA: creative commons - by - share alike
Free to:
• Share — copy and redistribute the material in any medium or format
• Adapt — remix, transform, and build upon the material for any purpose,
even commercially
Under the following terms:
• Attribution
• ShareAlike
Creative Commons: CC-BY-SA
Still:Stadsgezichten Haarlem (1913)
Nederlands Instituut voor
Beeld en Geluid
Source: Open Images
• Many views on Wikipedia
• Example snowball effect: Lepelaar (spoonbill bird)
• Track & trace
Snowball effect
• Public domain
• Creative Commons (cc-by-sa)
• general public, education & pro’s!
Next level
“...When we share, everyone wins…”
Copyright limitations
• Copyright is a bundle of rights
• One product can include large number of copyright relevant works
• Each copyright has its own (set of) right holders
.
Flowchart
• Awareness
• Structure
• Report, capture and retrieval
• Choices, risk analysis
• Experiment, test cases
• Fine-tuning
• Capture outcomes in rights metadata
Beta: flowchart
• From Creative industries and new media to professionals
• Availability through separate platform Open Images
• Step by step implementation to improve knowledge and workflows
• Eventually: integrated in catalogue
New user groups
• What does it mean? Attribution – Share alike
• Purposes: online productions, physical
exhibtions, cinema, commercials,
broadcast productions…
Constraints: “share alike”
• Case law not available yet
• Creating precedents and exploring boundaries
• Documenting examples
Consequences
• Small producers and directors: online content production
• Non-profit organisations: embedding content on demand
• Cultural institutions? Broadcast?
For whom?
• What to do with other licensed fragments in the edited result?
• Where to share alike? When? How? In what quality?
• What if the result is a physical product?
• What do we do with material that could be cc-by-sa but isn’t uploaded yet?
• Where do we report the license status and due diligence?
Questions...
• Financial impact analysis
• Policy for licence enforcement
• Tracking via video fingerprinting
Consequences
• Communication
• Licence fee structure
• Marketing to user groups
• Uploading more material
Next steps
Conclusion
The end - contact
Julia Vytopil: [email protected]
Ruurd Blom: [email protected]
Twitter: @vytopil @RuurdBlom
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